This is more of an open question to everyone – does anyone know of a more up-to-date version of the Jim Boykin table Neil linked to in the 2nd paragraph beneath “Be Results Driven” for click rate for top 10 search results? I’d love to use this strategy but I imagine these figures are much different nowadays.
The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out of my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL.
Here’s a critical piece of advice. Always stay a student of the SEO industry. Read blogs, case studies, and everything the big search engines like Google release. So many people stop studying after a couple years. They think they know it all. Those same people soon go out of business. Here are a few good resources to stay educated.
As an SEO company, look for ad agencies to partner with as there are a number of ad agencies that are way bigger than SEO agencies. Feel free to cold call them and offer free help with their own websites. If you do well, they’ll drive a lot of clients to you.
I am making something like $6k-$8k /month from working on the internet at home. For anyone considering to work simple freelance task for 2h-5h every day at your home and gain valuable benefit in the same time… This is a work for you… http://alturl.com/cf3jt
Great post Neil I am also a young entrepreneur/author/SEO and I am really glad I stumbled across your blog today. Congratulations on all your success so far man!! Look forward to reading your future posts and I’ll see you at the top!
Another wonderfully written and descriptive post Neil! As usual you laid everything out and like you mention people are lazy so half of us wont bother to do as you say. Hey don’t forget to go meet the guy for lunch that got you started!
Maintaining a website is also useful to know about your previous experiences, projects and all the other services you offer. Grab your visitor’s attention by writing fab service pages, with a free demo or free give away.
I think you really have a lot of valuable information in this post. For me you really connected on a personal level mentioning you started trying to earn money in high school, but even though you weren’t successful the first go around, you were willing to go again. This post was a informational, and influential post, thanks!
An important point to discuss is what you should be charging your clients for SEO. This is a very hard question to answer in black and white as there are many factors to be considered, I will explain this in more detail later on in the guide.
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.
This is an excellent course! Everything is explained in in-depth details and what he explains here is a very lucrative business opportunity. If you already do local SEO for clients or you wanna get started in it, for beginners this is the perfect starting point and for experienced marketers you will learn a ton of things that you can implement in to your business. There is soo much to learn from this course. Honestly, I was blown away how much information OP provided. A must have course. A+++
Having a process in place, preferably written down, is what separates the amateurs from the experts. This is more evident as you start to hire support personnel. To avoid bottlenecking in the growth stages, it’s necessary to delegate or outsource more repetitive and lower-costing tasks. Without a process in place, effectively shifting those responsibilities can be fraught with complications or worse yet, errors.
Ryan, thanks! My breakdown of in-house vs. agency was done in broad brushstrokes, and exceptions always exist, but the general point is solid. I’m glad you found the post interesting. Keep coming back to this blog — we have big plans for more in the near future!
I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.
In this highly technical world, it is very important to optimize the local SEO strategies in the best possible ways for businesses that always have different locations at different places. Earlier, the famous SEJ Executive Editor Kelsey Jones and YMarketing’s SEO Analyst, Brian Harnish had written a lot about locations that have performed well on SEJs.
Some social medias are very popular now, like Facebook, LinkedIn, Twitter and Google+. Like Facebook, you can build the pages for the company or products, and you can communicate with the potential customers conveniently.
Very nice post. Every business now has to be on the internet. And if You are on the internet – You need traffic. Your website is nothing without traffic. And if You are not making a lot of money via Your website – there is no other way to get traffic but the SEO. Adwords are just too expensive for low income websites. So thank You for showing us the points of SEO!
Try out some quality SEO tutorials available in the market. Make sure you test and practice what you learn. Are all those tips, tricks and shortcuts really working for you or were they just tall claims by your tutor!
Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.