What an amazing course, i got a review copy from Aehs01 and i must admit that the course is so detailed. I didn’t took all the course but i took the most important videos. I do own a SEO company myself and definitely there are some amazing unknown ways on how to land new clients.
The blogs were abuzz this week over Google’s “Farmer Update,” which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan’s summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so “search traffic from Google is more expensive for lower quality sites.”) Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.
Maybe if I search for “Why you should not be self employed,” or “The Risks, Debt, Decisions and Distractions of being Self Employed,” perhaps I’d find an article at SEOBook that gave a checklist and explanations of things to do
Some of the most important elements for search engine optimization happen on your own website. You may hear a lot about link building (which we will get to in just a moment), but link building without good on-site search optimization isn’t going to be as effective. Here are the bare minimum on-site optimization elements you should put on each of your website’s main pages, including and especially the homepage.
Don’t go away and build your website, buy all the necessary software and then just give up after a week because you’ve not had 100 people phoning you to arrange meetings. It’s going to take time and effort but eventually you CAN and WILL have a successful SEO business of your own… But… Only if you REALLY WANT to!
I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
So, I would advise you to choose it as the platform for your website. For the design, you can hire a professional website designer for a few hundred bucks. But if you are on a tight budget, consider buying a fully customizable professional theme.
The more creative you can be with the article the better. If you can think out of the box and get your article published even just in your local paper, you can expect a large response from business owners who read the article.
Solid advice you’re serving here, based on my own experience. I’d like to add a couple of thoughts. First, I think it’s important to reiterate the need to stay current. You simply cannot fall asleep at the wheel and continue to sustain a career. Second, as a generalist, I think you need to maintain a broad knowledge of the best tools and resources available for the job. SEO’s are excellent about sharing that information too, it’s just you can spend a lot of time wading in the mud before you look up and see that clear sky above you.
Nice…I do see so much opportunity for people to become specialist in specific areas….since each year there are so many new aspects of what Internet Marketing as a whole is made up of (where are your buyers?…find out where, and be there too…), that there is always new opportunity to become a specialist in one particular field of internet marketing…
If you can follow the suggestions in this post, you will definitely start off on the right foot when it comes to your website’s search engine optimization. And hopefully you will start reaping the benefits of getting more visitors through search engines too!
Think about areas that are a pain for you in your current marketing work. These areas are likely a pain for other people, too. If you can make these pain points easier, then that is worth money. The search community tends to be generous about getting the word out when truly useful tools and services spring up. The hard part is when more service providers enter a niche it becomes harder to maintain a sustained advantage in your feature set. As that happens, you need to focus on points of differentiation in your marketing strategy.
Of course, gaps in the algorithms will always exist, and this is the territory of aggressive SEO, but this is getting increasingly difficult to apply to legitimate sites that can’t afford to burn and replace sites.
Basically I could work 10 hours a day for the next five years if there was some guaranteed result, but I guess the uncertainty until you hit it big is just something you have to deal with when making money online?
That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
And if you are stupid enough to expect someone to write and frequently update an entire business plan for you publicly FOR FREE & guarantee success with it, let me know if there is some market instrument to bet against you, as I will gladly make that wager all day long.
One trick I tried many years ago was that I created 3 landing pages for 4 local businesses and routed all queries from this landing page to them directly. Once I had sent enough inquiries (tracking script), I actually approached them and showed them the proof = “x” people searching for you, “y” people coming to my landing page = “z” people actually contacting you, now tell me, where should we sit down to talk??
Trends – This tool allows you to compare keywords and analyze how users are searching Google. Google Trends can be very helpful when comparing your business to competitors, or by finding the right search terms for your business.
Once you’ve added your email message you can then the software to dynamically add certain details of the listing in to the email using token variables. This means you can add the business name, the city the business is in, the amount of back links the business’s website has and lots of other information that is totally unique to their business.
There are lots of SEO experts around, and one option, besides working for a company, is to offer consulting services to other businesses too. However, if you choose this path, you will have to invest in education, marketing and business organization if you want to obtain some profit too.
Now, at this point one of two things should happen. The gatekeeper will pass you through and you’ll be talking with the owner, or the owner won’t be in and you’ll have to call back. If they do say they are going to pass you through, always make sure to ask the owner/decision maker’s name before being transferred through.
EXTRA BONUS: In the coming weeks I’m going to be giving away FULL lists I’ve scraped in Power Leads Pro X absolutely free. Head on over to this post on the forum and let me know what niches you would like the leads for and I’ll see what I can do. Join my newsletter below to be updated as soon as I post these lists on the blog:
Another great tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create a page on your website that gives instructions to your customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes to getting in touch with customers, especially the non-technical ones!
Keep in mind that I recommend targeting bigger keywords like “SEO Albany” from day one. You’d be surprised how easy it might be to get on page #1. Many of your SEO competitors fail to do a bunch of easy SEO tactics, and instead they just rely on their domain’s age and authority any that’s not always enough. There is more than one way to skin a cat in SEO. Here are a few SEO tricks I did to dominate page #1 of Google for “Chicago SEO”, the #1 keyword for SEO services in all of Chicago. Keep in mind, my agency’s website to this day, has consistently stayed in the top two or three organic spaces in Google.
Standing Order (UK): You can set up a standing order to automatically bill your clients every month. I’m sure you can also do this in the US/Canada/Australia/New Zealand/rest of the world too but it may be called something different.
In the professional SEO world results matter the most. If you are able to show results, then referrals would follow you. What many of the SEO agencies miss is that they do not track the success of their campaigns and they fail to let their clients know they did it for them!
I have been running the Online Marketing Sydney event for a few years and we provide free training for anyone who wants to learn more about digital marketing; there are many events around the globe such as the one I have listed here.
I used to work in the SEO department for a basement systems company and you have no idea how intricate a proper SEO company is. They owned a network of thousands of quality domains, blogs and websites whose sole purpose was to constantly build links back to the multiple business properties they owned. They had one main business but owned multiple domains to rank in different states and regions. Not to mention the managing of their anchor text, and conversion testing to see how a keyword would perform. The on page stuff is basic, the real value an SEO agency can provide now a days is a proper network of diverse high quality sites to provide links and knowing how to give those links and for what keywords.
Thank you for your post, it made for a very interesting and well worthy read. I am from the UK and going for a second job interview with a local SEO company very soon. One of the tasks in my interview is to present to them how I will drive new business for their company. They currently only work from referrals but want to rapidly expand their client base. I have been studying my socks off learn all I can about SEO and how to drive business. The main way, I can think of personally, would be to cold call local businesses. Now I understand that if we ‘were that good an SEO company then we shouldn’t have to cold call’, but my argument is that we would just be using any advantage we can in order to develop our business. They already use Twitter and Facebook and go to shows and seminars etc. Do you think cold calling would be a useful way to drive business into an already reasonably well established SEO organisation? If not, do you have any more advice on how I could do this. I am determined to get this job and any constructive advice from anyone would be greatly appreciative…
It’s also best if you can educate yourself ahead of time using the resources Neil mentioned above (SEW & SEOBook). Plus check out some tools like SEOMoz and Hubspot. The more knowledge you have about the search engine landscape, the better equipped you will be to find a good company to work with.
“What is the lifetime value of every new customer/client you gain?” – This can be a brilliant question as if they do know the exact number then you can then look at the potential monthly search volume for all keywords and say something like; “Well, once we’ve got your website to number 1 for all these keywords, you will be receiving roughly around 40% of the total number of people searching which would be around [X amount] new visitors every month. Even if you only converted 1% of these new prospects in to new customers/clients, you’ll still have gained [X amount] new customers/clients. Based on the lifetime value of each new customer/client you get, that should be new customers/clients every month you will be gaining which have a lifetime value to the tune of [X amount]… And that’s not even including the future customers/clients they will recommend through word of mouth!”. One thing about this example is that you need to have proficient arithmetic skills, if you don’t then just take a calculator with you to meetings. If the business owner doesn’t know how much the lifetime vale of each customer/client is, then still do the calculation of visitors versus a 1% conversion rate and present them with the final number that way, it’ll still be effective.
Never short change yourself. Believe in the quality of the service you can offer and stand by your pricing structure. Your customers will appreciate your service and what they pay when they start to see the results.
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
I’m same with you when I started my business , I also less than $100 in my bank account, 0 in saving , 0 income , my car was towed because I didn’t have any money pay for the installment, my parents didn’t understand what I was doing that time, deceived by customer T_T……..etc.I’m deeply understanding the bitterness of an entrepreneurs. After few years when you see your business growing up , the public sour things of the past is worth paying ^^
Enticing enough for you? Hopefully so, bridging the online and offline experience has to be a top priority for small retail businesses in order to survive in today’s world. Focus on these three core tenants of business listings and citations, online reviews, and on-site SEO for optimizing your local search marketing efforts and you’ll be well on your way to reaping the benefits.