SEO has become awash in “consultants” who want to provide everything from keyword research (which can now be sourced through fiverr ::barf:: to enterprise content marketing and link building) all of which is delivered as complete shit that provides ZERO value and doesn’t move the needle.
After you followed the steps above, it is time to return to the site’s optimization. Only if you did not do it before can you proceed to optimization. For to get into the extended search results by pinning your location on the map, you need to get to the top 3-5 privileged companies. The on-page optimization of your site is the most important side to your future business.
Keyword research is one of the most important ways you can make sure your site is “speaking the same language” as your visitors. If you operate a local restaurant, do you think more people are searching for “tacos” or “meat with a tortilla folded around it”?
There is a huge community of search professionals. They need software tools, data, advice and other services. Obviously, SEOBook follows a hybrid of this model. We provide premium tools, while also engaging in consulting through our community forums. Those who don’t value their time are not a good fit. But those who do value their time can get a lot out of the community in short order, without the noise that dominates so many other forums. The barrier to entry is a feature which guarantees that the members are either a) already successful, or b) deeply understand the value of SEO, which in turn increases the level of discourse.
To ensure satisfaction, search engines process massive loads of data to be able to serve up the most relevant and best-reviewed option sorted by geography. Now the quality of this data that’s used to process the information can make or break a service, and is precisely how Google broke away from the pack early on, through serving up better and more relevant search results.
How search engines operate and the factors that determine ranking are the fundamentals of SEO; quality content and well-built, information-rich websites are the masters level considerations that elevate your tactics.
4) The ability of your staff to Play and have Fun! The more they test, try and fail on your/their pet projects or affiliate sites… the better results and performance you deliver to your clients websites.
This is the most basic element. Search engines, fundamentally speaking, process your search query by finding website contents that are identical and/or related to the keyword that you have searched. It is important for websites to be to incorporate certain keywords or keyword phrases on their website’s contents to increase the probability of a higher ranking search result.
3) Have very clearly articulated expectations. Sometimes it is not possible to have everything clearly defined in terms of what eventually needs to be accomplished. For such projects I have learned over time to make sure to include in the contract (a) clearly defined tangible deliverables and (b) clearly defined activities that I would do. For ex., if I am doing a Needs Assessment for a community-based organization (CBO), I wouldn’t now just say a “report with findings and recommendations.” Because a “report” can mean totally different things to different people. I now would actually spell out anticipated page number range, and actually bring to the client several examples of such/similar reports (my own and others) and nail it down with the client (and “stakeholders”): “Here, is this the kind of report we are talking about? If not, let’s agree what’s different you would like to see, etc.”
If you do this, know what you’re getting into. Ask yourself if you’re more likely to be part of the cause or part of the cure. Do you have the stomach to be called a spammer, even if you’re white hat? Do you adapt easily to constant change? If you don’t know, then you’re probably not ready for this. Spend a couple months working at an agency before branching off on your own. Read industry blogs voraciously. Practice on your own websites. Offer free SEO to your friends just for the practice. Measure the effect of everything you do quantitatively. Get your hands dirty first.
LEARN YOUR TRADE – Learning SEO techniques and tricks is the first and foremost part of starting your own SEO business. Do an extensive research on the topic and take up SEO courses either online or offline.
It worked for us and once we were established, we started charging the going rate (our charges were one offs-not residual income) because people were able to see the work we did and would start asking us to quote. If we hadn’t of done that then we would never have been heard of.
I’m glad that you like my guest post.. I agree, SEO business is fragile for most people. It takes a lot of experience, valid research, and tons of patience to succeed in SEO. But since these updates can be reverse-engineered, big companies can still pull out their big guns and continue their services.
I have no doubt that if you purchase this course and put in the effort you could be well on your way to owning your very own SEO business. It IS NOT a get rich quick scheme nor is it a walk in the park, it will take work on your part.
ADVERTISE YOURSELF – It would be nothing short of ironical mishap if your own website does not end up on the first pages of a search engine result. And how can you expect your clients to trust your work if you can’t optimize your very own SEO!
I have been on the fence with this idea for a long time. It seems counter intuitive, but you’ve proven it over and over again. Perhaps i’m my own best example, my company is obviously too small to work with your company directly, but i’m an avid follower of your blog and a highly respect your brand. I’m not sure how that comes back financially in this example, perhaps if we get larger it’ll come in the form a of a kissmeterics subscription or perhaps it’s just a referral or maybe just communicating itself is adding DA and i’m just a smaller piece of a larger scheme.
There are a ton of tools out there to help you evaluate content both from a social sharing as well as an SEO perspective. Add in traditional web analytics and you have a good idea of how well acquisition content is doing.
I know this goes without saying… the best clients you will ever get as an agency is from previous customers, friends, or even family members. When someone refers to you, chances of you closing that deal are really high.
Use sites like Upwork.com to find inexpensive admins that will send cold emails to your target market. This is key because cold emailing is far below your pay grade. An admin level person should be doing this, not you. If fact you can find someone in Asia or India to cold email for a couple dollars per hour.
I really thank for the whole information which you have shared in this post. I recently planned my career as SEO and have started a Blog “http://www.hostingtipscoupons.com/” to make some money through online. My long term goal is to be a part of SEO agency. With the help of your content, I hope I can achieve my goal without any hurdles.
When my first venture failed, I decided I was going to quit entrepreneurship, get a college degree like everyone else, and get a job after graduation. To get a head start on things, I started taking college classes while I was in high school.
You might think self-employment is all about working less, spending more time with your family, going to the beach while everyone else is in a cubicle, and all that jazz. While it certainly can be at some point, it is not how you will start out 99% of the time.
Quite a few people have asked me how to raise capital to start a new business. My response is always, “what for?” They usually have a blank look on their face when I ask that. The reason they often look perplexed is that most people just think you need to raise capital to start a business. We refer to those people as “wantrepreneurs”, not entrepreneurs. Don’t fall for this excuse.
Hi Rick, Interesting article! I am a college student studying Digital Retailing. I am starting to learn about SEO, Social Media Marketing, and Advertising. What would you recommend that a college student like I do in order to get the hands on-experience needed so I can be successful in these areas, and could eventually get a postion in these fields? Thanks!
One online business industry that is particularly popular at the moment is the ‘Search Engine Optimization’ industry, or simply SEO. It is one of the only industries that opens their doors even to the most inexperienced individuals, who have a serious passion for doing business. Not only is it easier to be employed within this industry, but it’s reasonably simple to start your own SEO business!
You have been invited to an old friends art exhibition, who you used to work with before he left his job to follow his passion and become an artist. You said yes and went, even though you are broke and you only have enough money left to feed yourself until your next payday.
SEO is a knowledge-based game and you can’t start a successful business around it if you don’t understand how it works. To succeed as an SEO service provider, you must invest in learning everything you can about SEO; and that definitely takes time / resources. But you will definitely smile to the bank in the long run if you stick to it.
Firstly, you need to pick a niche and an area you want to target. Using Power Leads Pro X, scrape the details of these businesses. Once the list is scraped, you can save yourself hours of having to hand write the addresses of the businesses on the envelopes, and have Power Leads Pro X print the business name, address and post code/zip code on to labels for you.
The first thing you will need is a website for your new local SEO business. If you don’t already know how to build a website then check out my guide here, which shows you how to build a brand new WordPress website in less than 10 minutes! I recommend using Bluehost to register your domain and host your website (You also get a free domain name when you purchase their hosting).
The other elephant in the room is stress. The stress of being the breadwinner is stressful enough, but if you have no safety net or if your business is brand new (thus more unstable than 9-5 corporate stuff) as well then it is really stressful. This is something to keep in mind and something you might want to try and emotionally reconcile before you start.
What you need to do first is join some LinkedIn groups. The sorts of groups you want to target are the groups that are going to be full of business owners in your area. So look for your chamber of commerce group, entrepreneurs in your city groups, business owners in your city groups etc (you get the gist).
I’ve learned to expect that most people won’t understand. I just focus on building my agency and hitting my goals. I don’t bother trying to convince anyone that what I’m doing is smart. At the end of the day, actions speak louder than words. So just prove you know what you’re doing with the action you take.
Having said that, a business plan is always subject to change, because as you encounter the real world – the rapidly fluctuating market – you will start to see opportunities and pitfalls you could never see whilst you were creating an abstract plan in your head. The plan needs to change with you, not lock you into a rigid framework. Treat it as a living document subject to change.
Thanks for the great info again. Your SEO practices and tips have been more than useful for me. I always come back for more. Blogging and helping out other bloggers have proven to be useful for you. I have taking note. Cheers Neil.