You can see the rest of the article (including local directory examples, instructions, stats, and a step-by-step process) here: excellentpresence.com/website-traffic-for-any-business-with-local-search/
At the onset it’s super important to set clear boundaries. What are your agency’s hours of operation? often are you going to be updating and speaking with the client? How much communication will be over the phone vs email?
What is your current position? What is your background? What is the purpose of your business? What is your competitive advantage? Who are your competitors? How will you exploit their weaknesses, and counter their strengths? How will you increase capability and capacity? How do you plan to grow?
It is simply a numbers game, if you are using the correct script and dialling enough numbers per day, there’s absolutely no doubt you will be able to set appointments. The main reason people lose faith in cold calling is because they give up too early, you have to be ready to dig in for the long haul with cold calling, if you do, it can reward you handsomely!
Flag.io (This is an analytics tool that optimises your local search presence by distributing listings across more than 100 local search directories. It also enhances the content it lists – it displays a lot more information than typical search directories, and is way more compelling. According to statistics, 50% of consumers will visit the physical location of a business within 24 hours of a local search, and at least 18% will convert to revenue)
Absolutely fantastic post, excellent information, exactly the information I was looking for. I got interested in seo when promoting an old business. We got stung by a very poor company. I have been learning a bit about seo and started to get some page one ranks. I would love to set up an seo company to help others.
Let the local leaders of thought know about you. Leave mentions about your business and they will attract clients from the right area to your site like a magnet. For this purpose, links from local directories, sites, and forums will do the trick.
You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
Learn about using Schema structured data markup to include Name, Address, Phone (NAP) for a LocalBusiness. Schema can also show reviews with star ratings on individual blog posts, pages, products, and services in Google rich snippet search results. There are WordPress themes with Schema built in and some WP Schema plugins.
Again, I agree that there are a lot of firms out there who are probably providing less than optimal optimisation for clients’ sites but RankPay (the company I refer to in the tutorial) have a good system in place for people to get a clear indication on pricing and also have a lot of decent testimonials regarding their results. On that basis I think there are definitely worse companies out there that someone new to the industry could outsource their client work to.
Click here to visit their website and start the sign up process, before you have to pay you will be able to see exactly how much it will cost you per month for each of your client’s keywords. This is prefect as you can use the site to get an idea of your costs before you actually pitch to the client.
Before offering anything, understand what you potential clients needs are. Make it a point to learn about his business to make sure that you can offer them help. There is no such thing as “one size fits all”. Making them feel that they are unique and important is what will help you gain their trust.
Having a process in place, preferably written down, is what separates the amateurs from the experts. This is more evident as you start to hire support personnel. To avoid bottlenecking in the growth stages, it’s necessary to delegate or outsource more repetitive and lower-costing tasks. Without a process in place, effectively shifting those responsibilities can be fraught with complications or worse yet, errors.
I have been running the Online Marketing Sydney event for a few years and we provide free training for anyone who wants to learn more about digital marketing; there are many events around the globe such as the one I have listed here.
Starting your own business is no joke. There are lots of things that you need to learn about and you need to put lots of time, dedication and hard work into getting it up and running. Perhaps this is the reason why many people prefer to be employees. It is always easier being an employee rather than an employer.
This is not for the faint of heart and comes with all types of stress points. It is highly rewarding to work for yourself and succeed in an innovative market — I believe the Pro’s outweigh the Con’s — but each person is unique and you need to be certain this is right for you. Go the part-time, side job approach at first to make sure you are mentally, physically & financially ready to fly solo and start your own SEO business. Good luck if you take the plunge!
I think it’s better to start with local clients. You can pick them up more quickly via networking meetings or just by happenstance. In fact, my first client was my Mercedes repair shop when I needed my car serviced. We started talking about internet marketing, and it was on from there.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
Keyword research is one of the most important ways you can make sure your site is “speaking the same language” as your visitors. If you operate a local restaurant, do you think more people are searching for “tacos” or “meat with a tortilla folded around it”?
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
There are both advantages and disadvantages to each of the legal entities and therefore it is important that you speak with a lawyer or accountant to figure out the best structure for your specific needs.
I own a product photography business and i’m getting ready to start a huge content marketing push. I’ve been following your blog for the last 2 years and this article stuck in my head. I’ve noticed that in my keyword research that ‘how to’ photograph it yourself keywords make up a huge portion of the traffic looking for our primary keyword term “product photography”.
Great article! I guess I was one of the “lucky ones” – a new, entry-level hire for in-house SEO work. Because it was so new for the company, I have been reading and reading and reading about all things SEO through top blogs like SEOmoz, Distilled, Internet Marketing Ninjas, etc. (and now I’ll be adding The SEO Ace!) as well as volunteering my new skills elsewhere to get more experience for the past year. While I’ve been mostly concentrated on content development and linkbuilding, I’m happy to see there are so many other opportunities out there. Thanks for the great resource!
Clients only care about results. You can provide all the reports on all the great services you provided, but if they are not getting new customers then it is only a matter of time before they leave you.
This verification process is necessary because Google wants to confirm that your business is legitimate, and that you are actually the business owner. Please note that according to Google’s terms of service, only the business owner can claim a GMB page. If you’re working with a digital marketing agency on your SEO efforts, you can then grant them permission to be a manager of your page — that way, you remain in control of your listing if you terminate your relationship with the agency.
Check out your top local competitors and see which categories they’re using. If you’re competing for the same customers in “real life,” you should be competing for the same online traffic. However, don’t assume that what your competitors chose to do for their site is necessarily right for your site; it’s just a starting point.
One of the most important lessons I’ve learned is to keep organized. As the clients begin to come in, files and resources can become extremely disorganized. The more organized you are the higher your quality and output will be.
We are dedicated to practising ethical SEO and doing it the proper way so that you can benefit from the work we do for months and even years after we stop actually building back links to your site. To make sure this is the case we carry out all the work methodically and at a natural pace in order to make everything appear natural to Google and prevent incurring any penalties also.’
At worst wear trousers, a shirt and a tie. It’s all very well lounging about in your pyjamas at home working but when meeting real, offline world business people; you have to make a bit of effort if you want them to part with their hard earned money.