If you go to freelancer.com and search for user bdkamol, he’s the same guy who optimized all my websites to load in less than 1s. He’s done every one of my speed optimization projects and has improved load times by over 13 seconds in GTmetrix! At $20/hour, 10 hours should be enough for a huge improvement (which I have charged up to $700 for). That’s $500 profit and all you have to do is send your client a “before and after” report in GTmetrix. It’s ridiculously easy.
Neil, thanks a lot, as always, for sharing your story. It’s very inspiring and touches on a few things relevant to any kind of business: drive results, care about clients, think big and don’t be afraid to do some free work at the beginning. Loved it!
If you really wanted to start an SEO business, then you must have a mindset to acquire new things. For most people, this learning curve may take a few years, but if you are a well-known expert who already knows SEO, then you must sharp your skills by learning new SEO techniques.
Would like to put a bug in your ear about providing MySEOAuditor.com users with the ability to “switch” between customized report themes within MySEOAuditor.com for at least running manual reports from the backend. This small “custom theme switcher” would be a great addition to your current custom profile feature and would be SUPER DUPER handy for SEOs who perform white-label SEO work for other agencies regularly in addition to our own freelance SEO work or SEO / Online Marketing Businesses… Being able to switch between “customized report profiles” would save me a TON of time, hassle and headache personally! At the moment, I’m having to cut and paste in “customized” profiles setups (which I’ve saved into Evernote to at least save me a little time), since i have to go through these paces every or every other time I run a new manual report. Oi! It would absolutely amazing to just be able to quickly switch report branding from one agency profile setting to another that I perform white-label SEO work for when I want to quickly run a manual report for a new client prospect. So, how about it? Pretty, pretty pixel please? Hehe!
Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
Find where else is your company listed online so you can verify that all information is correct and up-to-date. This includes social media profiles, online directories and other websites. Consistency and accuracy of your NAP across the web will affect your search engine rankings, so be sure to nail this right.
Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc.
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
You need to set a clear bottom line and walk away if you don’t get it. This can be very difficult to do, especially if you’re just starting out. The exception is if you’re simply trying to get a few names and references on your books, and don’t care so much about the price at this point. In this case, you should always price high but say you’re offering a special discount at this point in time. Failure to do so means they’ll just perceive you as being cheap all the time.
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.
The most important lesson I learned having always been the “doer” of all SEO activity, I have learned that I must delegate activity to trusted sources and partners in order to scale my business. Marketer’s Center has been my most trusted partner to date.
Thanks for the great info again. Your SEO practices and tips have been more than useful for me. I always come back for more. Blogging and helping out other bloggers have proven to be useful for you. I have taking note. Cheers Neil.
Simply put, a citation is a “mention” of your business name on webpages other than your own, followed by your address, phone number, or both, regardless of whether there is a link to your website or not.
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
Once you grow a little bit you’re going to want to hire account managers. These are the people who work directly with your clients, making sure the work gets done and properly reported. It’s important that these people aren’t just given a salary. Like sales people, and everyone else in your office, they should be incentivized with commission and bonuses when they re-sign an existing client. Incentivizing account managers subconsciously pushes them to go above and beyond making your clients happy.
Before picking a category, try it out in a Google search. Does it return local results? If not, you probably don’t want to include that as one of your categories on your Google My Business and Bing Places profile.