I agree with you that speaking at conference is effective and I will like to go in that direction. What is you don’t have access to conferences, what do you do? How can you get one going most in a rural area?
If you’re an ad agency with an 8 or 9-figure spend or a household brand-name then you have no worries about falling on the wrong side of the “quality score”. In fact, I wouldn’t doubt that “quality score” is all but completely disabled on larger accounts.
Do some proprietary research about how bad psychics are at marketing themselves and publish it on YouMoz (e.g. “10 Psychics’ Predictions About Google’s Next Algo Update”). Find a Psychics convention and apply to be a speaker.
Think about areas that are a pain for you in your current search marketing work. These areas are likely a pain for other people, too. If you can make these pain points easier, then that is worth money. The search community tends to be generous about getting the word out when truly useful tools and services spring up. The hard part is when more service providers enter a niche it becomes harder to maintain a sustained advantage in your feature set. As that happens, you need to focus on points of differentiation in your marketing strategy.
Restate the main aspects of your plan, highlighting where you are now and where you’re going to take the business. As business plans are always up for review, make a note of when you’ll review it next.
Professionals go on about SEO, but how can you actually rank higher on a search engine results page? The way everyone makes it sound, it’s easy to see why a beginner would perceive it as a magical concept.
Speaking of creating social profiles for links, if your goal is to dominate Google, then you should make sure you join Google+. Google’s own social network can help you rank better in search results for people you are connected with. For example, when I’m logged in to Google+ and I search for SEO, I get the following in my top five search results. Personalized search results based on who I am friends with are marked by the little person icon.
There are lots of SEO experts around, and one option, besides working for a company, is to offer consulting services to other businesses too. However, if you choose this path, you will have to invest in education, marketing and business organization if you want to obtain some profit too.
Thanks Neil for sharing such good tips and tricks. Would love to see some more content on newly entered marketers in digital marketing industry since It’s been only six months to my entry in this field. You’re such an inspiration !
You’ll also want to optimize your site for local keywords over more competitive and broad-stroking keywords to rank better in local search results and is something you can accomplish through basic keyword research. For example, “book store Toronto” over just “book store.”
Clients only care about results. You can provide all the reports on all the great services you provided, but if they are not getting new customers then it is only a matter of time before they leave you.
“SEO isn’t the future, it’s the present. Anyone not doing this is already behind” – This is a favourite of mine. It is an absolutely true statement and also acts to instil a sense of urgency and fear in the client as if they do not act now they risk falling even further behind to their competitors.
Whether you’re doing work hourly or for a fixed rate, think about how many hours it will take you. Try to be as accurate as possible. If you think an SEO Strategy Report will take about 20 hours, then charge them a fixed rate of about 20 hours. It’s up to you to stay in the time frame. Here’s a breakdown of current hourly rates in the SEO industry.
1) Recognize your strengths and build/grow on them. Recognize your weaknesses and either stay away from projects and opportunities involving those, or do something to overcome those weaknesses (e.g., through training), or outsource.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
If you are already doing SEO for your own websites, have tons of curiosity, and can communicate well, you should be able to get a job in the SEO field (and getting a job is easier than getting a client regardless).
Partner with the right people whether it’s local or overseas using a website like freelancer.com. You need to build a team so you can either refer your client to them and make a referral commission, or use an affiliate link (eg. if you refer them to Whitespark). This is KEY to building a scalable local SEO business while making extra cash on the side. Cause let’s face it, a 1-person SEO freelancer can’t do it all. Check out my list of WordPress affiliate programs to get some ideas.
I used to rely on the word of mouth as my main revenue source. It’s easy to build a six-figure SEO agency, assuming you can provide the service. It’s really hard to create a seven-figure business from it though.
Twitter, Facebook and Instagram – exploit all your Social Medias to advertise that you are starting your own SEO business. Try blogging, speaking at marketing conferences and leaving answers to SEO related queries on forums. This could help get you noticed.
Front cover: On the front cover I place their company logo at the top of the page, taking up roughly the first third of the page. Underneath that I have the text in bold saying ‘[INSERT BUSINESS NAME] SEO Report’. Then at the bottom of the page my company name.
Kristi great work! I have found recently that when talking to my small business SEO clients, it’s important that I clarify that search engines rank web pages and not websites. I find it helps get the point across for creating content for the site on a regular basis.
Moreover, to protect yourself from those who make such false claims, be aware of the concept of “white hat” versus “black hat” SEO advice. As a former technical writer in the IT security field, I was already aware of the concept: there are folks who choose to play by the rules and others who choose not to. The “rules” of SEO are the official webmaster guidelines set forth by the search engines, Google and Bing.