Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.
Professionals go on about SEO, but how can you actually rank higher on a search engine results page? The way everyone makes it sound, it’s easy to see why a beginner would perceive it as a magical concept.
There are both advantages and disadvantages to each of the legal entities and therefore it is important that you speak with a lawyer or accountant to figure out the best structure for your specific needs.
Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc.
Until you have built your business into a known brand, you will need to do some extra work in order to attract customers. Develop healthy relationships by networking with other SEO professionals, content developers, programmers, graphics designers, social media experts and content marketers.
My main gig was writing, but I have a personal passion for technology and for helping people succeed. SEO fit the bill for me nicely. I realize I was a lucky beneficiary of serendipity by landing a position with Microsoft’s search engine team. It was a “right place, right time” kind of thing. But not completely. If I had not been a successful writer, taken on new work I was not specifically hired to do, and not had the passion and interest to quickly learn about the field, I would not have lasted.
You need to be an Olympic swimmer to be an excellent Olympic swim coach, but as a leader, a mentor, it’s going to be hard to have empathy, if you’ve never wrestled with any of the challenges your subordinates are facing. And empathy is damn important.
Wonderful post Gary. I started a small web design company a few years ago and only recently started offering SEO services also. There are many small businesses that simply have no idea where to begin let alone have the time to learn about it. Inspirational post thanks.
ADVERTISE YOURSELF – It would be nothing short of ironical mishap if your own website does not end up on the first pages of a search engine result. And how can you expect your clients to trust your work if you can’t optimize your very own SEO!
Here’s the thing, lots of people like Grind say, “Neil is absolutely correct, if you provide value that is greater to the clientâ€™s bottom than what youâ€™ve charged them, they will happily keep paying (and recommending)” and I am definitely someone like that. But, I’ve yet to find someone that can produce those results…..
The last, but not least, piece of advice I want to give you is to never stop giving. One of the major ways I grew the SEO agency is by helping people for free. When I first started, people helped me for free, so I would try to pay it forward by doing the same thing.
Things to be taken care of with local SEO: The similarity in the contents. This can make the monotony in the mind of the user, and this can lead to the filtering out of the search on Google. There are times when a particular website can have almost content similar to the older ones, and this can lead to Google penalizing the website.
Take time to price your services, or mention your price when a client contacts you. Pricing your services at the higher cost at the start of the business is the bad practice as the customer will not show any interest in your services, so try to lower the rate. After your work is appreciated, you will get a brand name in society; then you can charge higher rates if required.
Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.
I like the title, ‘giving away the farm’ because we did something similar, not in terms of us giving information but we made the decision to break even on some deals that we did, so after our costs, we didn’t earn a bean!
The first college class I took was Speech 101. The professor asked us to give three speeches on any topic of our choice. One of the topics I chose was on SEO… It was called “How search engines work”.
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce – especially of the marketplace variety – introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website. Here are five SEO mistakes that could be holding back your ecommerce site as we speak.
For your business to succeed you need customers and most of them will come to you through referrals. You will need to build good relationships with professionals in your industry so that they can refer customers to you.
With that established, what you would need to do before you go to the meeting with your client is look at the amount of keywords you have researched for them and then look at the various costs that the SEO reseller company are charging for the amount of keywords to optimise.
Great article! I guess I was one of the “lucky ones” – a new, entry-level hire for in-house SEO work. Because it was so new for the company, I have been reading and reading and reading about all things SEO through top blogs like SEOmoz, Distilled, Internet Marketing Ninjas, etc. (and now I’ll be adding The SEO Ace!) as well as volunteering my new skills elsewhere to get more experience for the past year. While I’ve been mostly concentrated on content development and linkbuilding, I’m happy to see there are so many other opportunities out there. Thanks for the great resource!
What other forms of advertising/marketing do they currently use?: This question is a good one for a few reasons. Firstly because it gives you an idea of the sort of money the business owner is already spending on advertising. Secondly, once the business owner has revealed what advertising they currently pay for, you can ask them if they are happy with the response they are getting from that advertising. In most cases you will find that the answer to that question is that they simply don’t know. This is where you can explain how they can track exactly how many more targeted visitors they will get to their website through your SEO efforts.
Why Whitespark? Because all their submissions are manual one-time fees (unlike Yext) and they have a 4.9 star review on Google with 200+ reviews. Just send them an intake which you can fill out on their website, and they will build the citations in 3 weeks. You also get a report of the citation URLs and one universal login. If you want to learn more, check out my Whitespark citation building review.
A good SEO agency in a typical metro area can bring in $20,000 to $100,000 per month and up as the business grows and as long term monthly retainers are secured. A great SEO agency can do even better.