You would think this goes without saying, but you’d be surprised to know how many people want to start a SEO consulting business without knowing SEO that well. It takes a couple of years of working with websites, analyzing web traffic and writing articles in order to become proficient in SEO. There are some basic skills you should already have, such as identifying and analyzing keywords, writing quality content, using Google Analytics or other similar analytic programs, writing meta tags and meta descriptions etc.
You can use a variety of SEO tools and software to start earning money. There are websites which are built to help you track your progress. You can use tracking tools to understand how things work. There is a range of tools and software some of which are paid with which you can monetize what you do. These software and tools are very useful to help you get started. There is a range of ways with which you can effortlessly use the tools. Some of the tools are industry leading whereas some of the tools are very basic. If you need to learn how to properly use the tools and leverage the benefits, you can start using the SEO tools.
This means that you would essentially be selling the service to your prospective clients and then paying the SEO reseller company to do the work on your behalf. You then collect whatever the difference is between what you pay the SEO reseller company and what your client is paying you, what’s left over is your profit.
The first question anyone who starts a company should ask themselves is, “How do I get customers?” It’s a question that I didn’t have an answer to when I first got started. So, I just opened up the phone book and started cold calling businesses, literally. If you didn’t have a web address next to your name and phone number I called you. That was my strategy. If your heart is starting to race and you’re beginning to sweat, stop worrying. I’m not going to tell you to cold call anyone out of the phone book. Do they even make phone books anymore? Throughout the 10 years my agency was in business, and before I sold my SEO to a big company, I developed 10 techniques on how to consistently get SEO customers.
Another important aspect of keyword research is targeting a service area. Following a format of [target keyword describing product/service] + [location] is a good rule of thumb for writing your homepage’s title tag and body copy (more on these below). For example, “Kyle’s Taqueria – Taco’s and More | Boston, MA”
Thanks for the great post! I also read your recent one with the site review sample for your website. Do you have any sample proposals that indicate all of the ideas you talked about? It’s hard for me to visualize this for some reason and I think it would be super helpful. Thanks for your time!
The most important lesson I learned was to set the proper expectations with my clients right off the start. I found myself answering too many calls and wasting so much time dealing with needy customers. Now I simply let all my customers know how MY process works. Now I will answer any questions over email and we can have a monthly call to discuss progress if scheduled in advance. Eliminating the sky is falling calls.
You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
Never ever guarantee anything. Tell them that your services are based on your best efforts and depending on a series of factors, results may depend on both timing and costs. Steer away from promising high rankings in 30 days or less. That will kill your business and you did not even start yet.
Knowing how to set up a structure for your business might seem basic; “I’m going to start an SEO business because I know SEO”. However, there are things to consider that are involved with your business.
You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.
We are a premier provider of digital marketing solutions to agencies worldwide. With heavy investment on research and development, our digital marketing technology is cutting-edge and our methodology is effective. Through our agency partners, we serve businesses from small brick and mortar stores, national retail companies, to Fortune 500 multinational corporations.
When it comes to search engine optimization for a new website, some businesses can be intimidated due to the amount of information out there. And often, if they don’t have the help of an experienced in-house SEO or consultant, they will do nothing.
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
There are lots of new SEO companies that come out the gates, do a load of dodgy link building and rank for their head terms (SEO company in Birmingham, etc.) and then think they know all there is to know.
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
Create link worthy content. Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.
Perhaps there are web design companies who can’t afford a full time SEO, but would like to offer the service to their clients. Get three or four of these agencies as “clients” and you’ll likely create one full time job for yourself. This is a particularly good model if you don’t like sales, or don’t have time to do a lot of sales work. The design agency will do the selling for you, and they already have a customer base to whom they can sell.
These can be hard to estimate, so calculate a best case scenario, a worst case scenario, and something in the middle. This gives you a range to think about, and how you might deal with various outcomes should they arise.
Don’t worry; it’s not difficult to do either. By using Market Samurai, you can not only research the keywords and get the search volume for each, this amazing software also provides you with various competition level indicators that help you evaluate how hard it’s going to be to rank top for each keyword.
The next day, you want to take the plunge and leave your job to find a new career or perhaps start your own business. However, money is scarce and you barely have enough to live on, never mind all the expenses that are needed to start your own business.
Gather clients: Some SEO services rank high for keywords and thus they get their work, some pay for advertising, some use referrals, some, however, use forums and social media to get work. You can even use freelance websites and bidding websites.
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. However, it doesn’t have to be expensive: there are plenty of free ways to market a business. In this post, we share 30 things you can do right now to market your online business for free.
Moz’ Rand Fishkin carried out an interesting experiment with his Twitter followers to see the impact of a large increase in SERP CTR on search rankings. The results were pretty huge — he saw several position ranking increases in less than an hour!
After a few months of me working with Elpac, their rankings shot up to number one on Google for terms like “power supplies”. They were so happy, they introduced me to other companies they knew. Within months, I was pulling in around $20,000 a month from SEO consulting.
Love this very inspirational, I plan on building out my site as an seo/ webdesign blog, then using it as leverage to get a job for a bigger agency. Hopefully all the benefits of being an seo without the responsibility of being an business owner.
Starting your own business is no joke. There are lots of things that you need to learn about and you need to put lots of time, dedication and hard work into getting it up and running. Perhaps this is the reason why many people prefer to be employees. It is always easier being an employee rather than an employer.
Hello Mr. Nail!, i loved your all articles, what a great content you have superb, learned a lot from your blog. i agree with you all website traffic generated post, all are very important, really it makes easy for readers to understand the concept easily, thanks for making SEO, easy for every newbie!