“Research shows that 82% of new customers research a business online before making a purchase decision. Do you know where your business is in the Google rankings for your targeted keywords?” – This stat brings home just how important it is for the business to be prominent in the search engines. It also shows the prospective client that you have done your homework and know what you’re doing which will go some way to help you increase your authority figure status in the industry. You can enlighten the business owner with a printout of exactly where they currently rank for all the keywords you have researched for them by using the ranking tracker tool in Market Samurai or SEO Power Suite.
It is important that you have the right tools and resources to help you measure the success of your SEO efforts. If you don’t have this, then you will not be able to tell which of your strategies is effective and which you need to develop on.
One of the most important things I’ve learned from running my own agency is that I don’t have enough time to do everything. It’s important to outsource and to not spread myself too thin. For example, outsource your links! Outsource any web development work you can and focus that time instead into managing clients and sales.
Having a business plan will not only help you to get loans, but it also contributes to getting the attraction of huge companies. You never know what will happen in future so making a plan and implementing that will be a unique thing for any business.
Never ever guarantee anything. Tell them that your services are based on your best efforts and depending on a series of factors, results may depend on both timing and costs. Steer away from promising high rankings in 30 days or less. That will kill your business and you did not even start yet.
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
Include keywords with regional names into semantic core, choose the most relevant query and insert it in the Title of a landing page. Include the keyword into Description, where you can also add name, address, and phone number, if it is relevant and looks natural (remember, you create Descriptions first and foremost for people, so they ought to be easy to read).
Let me start this section by clarifying that I am not a lawyer. If any of this seems like legal advise, it’s not. I’m just telling you my personal experience and preference with SEO contracts. Since 2003, I’ve used about five or six different SEO contracts. In that time, my SEO contracts grew and grew in length until they were about 30 pages. Then, about two years before I sold my SEO company, I threw my giant, colossal, and scary SEO contract in the garbage and started a fresh one, one more time. But this time I did it on my own. No lawyers. No outside advice. I just went with my gut.
Scott, I think that price range is realistic. You really have to show them the value proposition you are offering them. Back it up with case studies and your past work. Shoot me an email so we can discuss some options. firstname.lastname@example.org
i am totally impressed i have read your story vary interesting . i have loose my confidence but now when i have read your this article . now again my confidence is high i have little bit knowledge in Seo but i want Seo expert like as you hope sir if i need your help in future you will do help . thank you thank you thank you so much .
The problem is that self-employment, especially if you’ve worked in the corporate world before, has all the allure of the pipe dreams sold in The 4 Hour Work Week (I guess Tim Ferris doesn’t count self-promotion as work, even though he does it about 100 hours a week 🙂 ).
That’s more than enough promotional methods to get you up and running, even using a couple of the Power Leads Pro X methods alone should bring you in a steady stream of leads. It’s time to move on to how you should prepare yourself once your promotional methods have paid off and you start arranging meetings with potential clients…
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
If you can’t already see the value in Power Leads Pro X just from this feature alone then allow me to list exactly what I do with not only the thousands of business listing I generate with this amazing tool but the other features of the software that bring me in new clients regularly;
I once read from an agency owner that it’s impossible scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.
Design agencies often like such arrangements because they get to add an additional service without having the overhead of another staff member. They also get to click the ticket on your services. Your billing is also more streamlined, as you’re likely be billing the agency itself.
There’s no question Google makes life difficult for SEOs. Between rolling Pandas, Top Heavies, Penquins, Pirates, EMDs and whatever updates and filters they come up with next, the job of the SEO isn’t easy. SEO is a fast moving, challenging environment.
At any rate – thanks for creating an (otherwise) fawsome quick SEO Page Auditor Tool for lil Freelance SEOs like me! Overall, MySiteAuditor.com really performs quite well and I haven’t come across a compeitive reporting tool that can also beat the economical pricepoint of MySiteAuditor! Excited to be upgrading to Pro here in a matter of weeks… Much appreciated and thanks again!
Interesting article! Although I know quite a bit about SEO, I don’t think I would ever want to start an SEO company. One reason is that some shady SEO companies are ruining it for everyone by sending out mass spam emails. Check your spam box – probably 50 from people selling male enhancement products and 10 from SEO services claiming to make your traffic skyrocket. These emails leave a bad taste in people’s mouths. Another reason is that Google keeps changing their ranking algo. This will most likely lead to unhappy customers is they get deindexed or slapped in the rankings regardless of whether it is your fault or not.
Thanks. Basically for a while now I have been looking into starting a digital marketing agency and only in the past year or so started studying more seriously from sources such as yourself and Brian. Also, I started studying about sales at the same time. My end goal for this project is to have a strong,self-funded business with offices around Europe, but for the basics I think that I need someone to be my head of sales and another person to be the head of seo or something like that, because I do not have enough experience to do these on my own yet. The couple of questions I wanted to ask you at this point are the following:
Your time needs to be dedicated to what you do best, getting SEO results. Trust me on this. Don’t waste your valuable time on things anyone can do. The person you hire as your assistant should be a entry level person, looking to get into the industry. This is the perfect job for them. They can assist you for a couple years, then when they get experience and knowledge of the industry you can move them into a more important position, like doing some of the things you do. After all, they’ve shadowed you for years. They must have learned a lot.