By showing potential clients how much more money you can make them versus how much you are charging, you can help make their decision to go with you pretty easy. The only thing they have to worry about is whether you can actually provide the results. To combat this, you would use testimonials and case studies to show what you have done in the past.
Over 50% of businesses are closed within a year of opening, and Bloomberg has stated that almost 80% of businesses won’t make it past 18 months. If your business doesn’t last past the first 12 months or 18 months, will you able to handle that?
Good explanation regarding SEO for newbie ans as I am new to this SEO related job and I am still in learning process, this guide will help me a lot. Thanks a lot indeed for sharing such excellent stuff.
Secondly, and what is typically been the case for me in the past, if you start delivering these results quicker than the time frames you have set out, it makes the client even happier (think referrals and testimonials!).
You should start receiving emails and calls within a couple of days from the owners/managers of the businesses you have emailed wanting to speak to you and get more info about your programme. What you should do now is take it to the next level. Take the harvested details from Power Leads Pro X and one by one, using Skype, click on the phone number of each of business that hasn’t got back to you and phone them.
The next step is to run some searches on Power Leads Pro X to harvest the details of all the printers, accountants, web designers and any other business that works on a business to business basis in your area. Once you have all the details of these businesses, first thing you should do is compose an email using the Power Leads Pro X mailing feature and send it out to every one of these businesses.
I love this question. There are ample opportunities to learn about SEO for free because of the preponderance of information available and the willingness of SEOs to share their knowledge publicly. I strongly recommend that an SEO newbie read and reread both the Google SEO Starter Guide and the SEOmoz Beginner’s Guide to SEO documents.
Thank you, Ann! Everyone I talk to in this field has a different story, and each one is interesting. I hope folks interested in this career field find this post to be helpful in finding their focus. There’s plenty of work to be done, and the future looks bright!
You see, some folks (white hats) want to be successful over the long haul, protect the reputations of their brands and websites, and do the hard work to earn long-term success with legitimate page rankings. The black hat folks want to maliciously exploit weaknesses in the search engine ranking algorithms to fraudulently attain higher page rank than what is otherwise deserved. To be honest, sometimes these efforts do work – for a while. However, once the methods and techniques are discovered by the search engines (and they invest enormous resources to discover and combat this), the sites using black hat techniques can be penalized. Search penalties can range from having their placement in the organic search results artificially lowered far down the list to, in some cases, having the website domain permanently purged from search indexes. Beware of taking advice from the black hats, especially if you want a career as an in-house SEO.
To start as an SEO, start doing SEO. Learn about SEO from the reputable information publicly available. Find (or create) a site to which you can contribute, note its current ranking for key queries, and then optimize the site and retest the rankings. What the rankings change and the traffic grow in analytics. Then start sharing your knowledge with others, giving back to the community and to the industry. If you’re serious about your work, and you have the skills and passion needed, you will see success. Good luck!
3) Have very clearly articulated expectations. Sometimes it is not possible to have everything clearly defined in terms of what eventually needs to be accomplished. For such projects I have learned over time to make sure to include in the contract (a) clearly defined tangible deliverables and (b) clearly defined activities that I would do. For ex., if I am doing a Needs Assessment for a community-based organization (CBO), I wouldn’t now just say a “report with findings and recommendations.” Because a “report” can mean totally different things to different people. I now would actually spell out anticipated page number range, and actually bring to the client several examples of such/similar reports (my own and others) and nail it down with the client (and “stakeholders”): “Here, this the kind of report we are talking about? If not, let’s agree what’s different you would like to see, etc.”