Simply put, a citation is a “mention” of your business name on webpages other than your own, followed by your address, phone number, or both, regardless of whether there is a link to your website or not.
Great Article on the basics of SEO but there is so much more to it. THe Keyword Research if the most vital part before doing all of the basics you have to be spot on or your search engine optimization campaign will be a disaster. understanding what phrases cause a action you are desiring on your site and what has the most traffic are two different things and there needs to me a clear understanding of this before you start.
What is your current position? What is your background? What is the purpose of your business? What is your competitive advantage? Who are your competitors? How will you exploit their weaknesses, and counter their strengths? How will you increase capability and capacity? How do you plan to grow?
Making sure your solutions and product offerings are scalable. There are certain things that worked as an “employee” that simply don’t translate well when trying to open up your services to multiple companies.
Once people realize that Google is unjust and frequently corrupted they lose care & become more willing to “do what it takes.” If Google tells you that they don’t need you to have access to your content it becomes quite easy to reciprocate by determining that you don’t need access to their guidelines to access to their traffic stream.
I’ve also experienced the frustration of self-purchased health insurance. Aside from taxes, it’s my largest expense- and they fight me on everything. It’s a constant battle to get things covered and their argument is always that “I’m not part of a group so exceptions apply”. I’ve seriously considered canceling it and just sticking the money in an account for a sort of self-insurance. Of course, when a few days hospital stay can cost six-figures it’s never that easy.
In my experience, a lot of what you said is true. It helps to start off working somewhere else and than slowly transiting out… However, it’s always going to be scary when you finally make the switch, but I’m very happy I did. The risks, challenges, and rewards of owning a company is a lot more fulfilling then working for someone else. If you want, you can read my story about starting an SEO company
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It seems that this strategy relies on the theory that there are limits to DIY and by providing DIY answers, your potential leads will come to not only respect your brand, but come to an understanding of their own limitations internally. A photo taken by someone who doesn’t do it every day will never be as quality as product photographed by a us, a company that shoots products daily and the same goes for SEO.
It’s also important to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Infogroup, Neustar (aka Localeze), Acxiom and Factual. Always make sure that your company’s NAP is consistent on as many of these directories and citation sites as possible. Discrepancies like misspellings, abbreviations, lack of suite number and wrong phone number can create havoc when Google can’t determine which information about your business is correct. If Google’s not sure, they may display incorrect information — or not show your business at all in search results.
Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc.
You would think this goes without saying, but you’d be surprised to know how many people want to start a SEO consulting business without knowing SEO that well. It takes a couple of years of working with websites, analyzing web traffic and writing articles in order to become proficient in SEO. There are some basic skills you should already have, such as identifying and analyzing keywords, writing quality content, using Google Analytics or other similar analytic programs, writing meta tags and meta descriptions etc.
I frequently read your blog posts., recently i came across a news that google+ doesn’t effect your rankings (webpronews.com/the-google-1-button-has-no-direct-effect-on-rankings-2012-10) , so according to the blog post getting more Goolge +1’s is only for persons that we are following or followers within your network..,
For example, we will get a backlink on a Tech.Co – Tech & Startup Events, News and Resources article, then we’ll have Devumi share it through their network of people to get the social signals it might not ordinarilly earn in the first place.
I know this goes without saying… the best clients you will ever get as an agency is from previous customers, friends, or even family members. When someone refers to you, chances of you closing that deal are really high.
Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.
The last day of September in 2003 was almost like any other day. I woke up at 5:30 a.m., showered, got dressed, and began my one hour commute to work in my 1999 Honda Accord. I got there at about 6:59 a.m., sat in my cubicle, and pretended to work for an hour or two. What I was really doing was mentally preparing myself to walk into my boss’s office and quit! But I wasn’t just quitting this job, I was quitting corporate America. I was done with hours or traffic, 12 hour days, cubicles, and bosses. My plan was to start an SEO business out of my kitchen, in my tiny two bedroom apartment in the Ukrainian Village neighborhood of Chicago, IL.
Don’t forget about Social Media!!! Social signals are becoming more and more critical for an SEO campaign. So much so, that we actually BOOST our likes and shares on the articles we earn for our clients.
Secondly, and what is typically been the case for me in the past, if you start delivering these results quicker than the time frames you have set out, it makes the client even happier (think referrals and testimonials!).
I’ve had a client who took so long to pay me for delivered (in fact, over-delievered) services, his wife had a baby… no, she actually did, and she wasn’t pregnant when I sent the invoice. I learned my lesson the hardway, if you’re reading this – no excuses for falling into the same trap.
When it comes to working for yourself, it’s hard to underestimate the freedom of picking your own areas of working to your own timetable. These are real benefits. If your goals align more closely with a job i.e. a regular income and a regular time schedule, then you might decide that getting a job with an employer will suit you best. If you value autonomy, then running your own business might suit you better.
People who run businesses have never got enough time in the day to complete the workload they already have running their company so you can be sure that if they are willing to give up their precious time to hear what you have to say then they are definitely interested in your services. It’s just up to you to make sure you’re prepared and ready to wow them and get that deal done.