The problem? Google Analytics doesn’t provide keywords so you can’t measure them. And you can’t rankings by Google organic, local pack, Bing organic, Bing pack, etc. And Google Search Console’s search analytics is only decent for very basic keyword reporting.
These can be hard to estimate, so calculate a best case scenario, a worst case scenario, and something in the middle. This gives you a range to think about, and how you might deal with various outcomes should they arise.
The other good aspect of this is that you will have the upper hand as being in the newspaper portrayed as the local SEO expert will instil trust in these business owners and make it easier for you to convert them to paying clients.
SEO is an inbound marketing strategy that drives organic search traffic from search engines like Google and Bing. This means that your business interacts with potential customers while they’re actively seeking your services (like when you search for “Nike running shoes” and Google shows you ads for exactly that).
When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
Social signals. Set up as many social accounts as possible. Provide useful content, gain followers and link social accounts to your site. Make sure your website has your local keywords in your content.
It’s free and you can do this in one weekend. To get your Google Analytics certification you should have a practice Google Analytics account (a live website). Then follow the video tutorials from Course 1 and Course 2 which is also has practice quizzes – making it easy.
Starting an SEO agency from scratch is probably the most difficult. The startup costs are pretty low, because all you really need is a website and a way to fulfill services. Setting up is easy, but getting clients is tough. Trying to get organic visibility for SEO services will be tough because you will be competing with SEO agencies that have been doing it for years. These agencies will have a track record, organic rankings and testimonials.
Don’t worry; it’s not difficult to do either. By using Market Samurai, you can not only research the keywords and get the search volume for each, this amazing software also provides you with various competition level indicators that help you evaluate how hard it’s going to be to rank top for each keyword.
The most important lesson I learned was to set the proper expectations with my clients right off the start. I found myself answering too many calls and wasting so much time dealing with needy customers. Now I simply let all my customers know how MY process works. Now I will answer any questions over email and we can have a monthly call to discuss progress if scheduled in advance. Eliminating the sky is falling calls.
Thanks. Basically for a while now I have been looking into starting a digital marketing agency and only in the past year or so started studying more seriously from sources such as yourself and Brian. Also, I started studying about sales at the same time. My end goal for this project is to have a strong,self-funded business with offices around Europe, but for the basics I think that I need someone to be my head of sales and another person to be the head of seo or something like that, because I do not have enough experience to do these on my own yet. The couple of questions I wanted to ask you at this point are the following:
The SEO franchise model may be cost prohibitive, but an SEO licensing model can be a great fit for many consultants and web design agencies. Look for SEO business licensing opportunities that include some type of lead generation service. A proven SEO brand will attract leads and some may offer affordable lead generation services.
I have been constantly improving that audit throughout the last 4 years of doing full-time SEO consulting. You should find it super helpful and can tweak it however you like. I would charge $500 for a micro audit (8 pages) and $900 for a full audit (15 pages). This is a simple pricing structure and will be affordable for any serious client.
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
Search engine optimization (SEO) is a type of Internet marketing that changes websites so that they rank higher on organic and paid online searches. This dynamic business changes often, and experts must learn new ways of ranking and advertising every year. If you are an SEO expert, then you may consider offering your expertise to other businesses, rather than working for a company. You will need to invest in marketing, education and business organization in order to reap profits from the business. Learn how to start an SEO consulting business.
The starting point for any SEO toolkit should be: Majestic, Ahrefs, LinkRisk, Open Site Explorer and SEMRush. These tools will stand you in good stead and will allow you to effectively analyze and rank client’s and competitor’s sites.
Because we know very well what’s happening these days. And in online we see lots and lots of cases where your partner won’t work well or want to break the company. In some cases not getting equal share might be a problem along with many legal litigations etc.
Moz’ Rand Fishkin carried out an interesting experiment with his Twitter followers to see the impact of a large increase in SERP CTR on search rankings. The results were pretty huge — he saw several position ranking increases in less than an hour!
To begin with, you’ll want to capture any low-hanging fruit by getting in touch with your existing customer base and see if they’d be interested in leaving you a review. You could incentivize them for their time (maybe a discount, etc.).
The above chart shows a breakdown of the weighting of various ranking factors within local SEO campaigns. One of the things to note here is that whilst there are a few slightly different factors compared to the usual SEO campaign (i.e. External Loc. Signals and My Business Signals), links and on-page SEO factors still play a huge part. The only difference is that the type of links you’ll want to focus on will be a lot different.
Once you have that data, you should try to fix the identified issues. If you do this with your customers on a monthly basis and you see the survey responses improving, you are doing well. If not, you have an operational problem within your business.
That’s not to say that a freelancer charging $5 per hour will be better than someone charging $3 per hour, the only way to really know is to give them a try. It can be a long and frustrating process but when you find a good freelancer among the rubbish then they can make your life a lot easier.
Large companies tend to want to deal with large agencies. Large companies may have their own internal search team. There comes a point where it is cheaper to hire someone full time that hire an external consultant, and that point is the average full time salary plus employment costs.
Luckily for you, I have a well used appointment setting script that I acquired from one of the best cold callers in the business. This script is tried and tested, and will stand the test of time. Once again, this free cold calling appointment setting script is included in the free download pack at the end of the article.
Excellent Post! As a 10-yr SEO and start-up agency entrepreneur, you are hitting many nails squarely on the head. Anyone who is considering starting their own SEO business and eventual agency from a blank canvas, take to heart this article!! One of the Pro’s of SEO is the fluid nature of our industry and survival of the fittest — those who are smart, nimble, hard-working & client-focused can survive & win and it keeps things very fresh & challenging! But that Pro is also a Con. Not only with algorithm shifts and the feeling of holding water in your hands — but also with a watered down marketplace of “SEO experts” who make it more difficult to legitimize our industry. SEO is highly-unique in the business world as most niche industries don’t have such perceived risk to all stakeholders.
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.
Starting off this way has risks too (might not be as stable as a large corporation for example) but you can learn a lot about the overall and day to day processes that make that particular person or group successful. I’m not for the idea of building your personal brand on the back of someone else’s brand equity but if your brand develops from the hard, quality work you do for someone else then that’s great.
Depending on how you go about the business, you might need to spend a lot of time to get started. I have listed below the 5 things you really need to focus on when starting and then continuing your SEO business that earns you profits.
Monthly SEO and Reporting – This is how many hours you’re going to spend consulting, creating, reporting and optimizing content to grow your client’s domain authority and improve their rankings in Google.
Referrals whether through social media or from face-to face clients are always the way. Although we deliver a service that can easily be supplied remotely, building relationships is the way to build a business sustainably.
Don’t make it too long. Search engines only display about 70 characters in a title tag. I say “about” because it’s technically measured in pixels. You can count pixels, right? No? Well, in that case, you’re best off using a snippet simulator like this one. It lets you see exactly how your website will look in a search result.
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
Brilliantly written, thoroughly liked reading the post. Especially the points you have mentioned about things to keep in mind when doing a face to face meeting with prospective clients are encouraging.
Help out bloggers – the last method I used to gain new customers was to reach out to Technorati 100 companies and offer them free SEO. Most of them didn’t take me up on the offer, but a handful did. From TechCrunch to Gawker Media, I did free SEO for these companies in exchange for a badge on their sites that said “SEO by…” That badge would link back to my site and drive leads. If I got lucky, they would also do a blog post on the results they received from me, which typically led to over $250,000 in new revenue as those blogs had a large following.