Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).
But I also made mistakes like getting a Google penalty from hiring a bad link builder. My goal is to show you how to start a local SEO business while avoiding the mistakes I made. I will provide you with an SEO audit template, freelancers and local SEO to hire, and tools. It took me years to get this down so I hope you find it helpful.
You will now be fast approaching the part of the meeting where you either close this thing down and leave with a new client on board, or you will be leaving with another meeting, or worst case scenario, the client will need time to ‘think about it’.
However, by capturing their email address and getting them on to your opt in list (I will explain the best way to capture their details later in this guide), you are giving yourself future opportunities to market your services to these business owners. Click here to sign up for your Aweber account and get your first trial month for only $1!
It is important also that you have some sort of checklist and a system of reporting that will help you in monitoring before you begin looking for clients for your business. If you are not familiar with analytics and don’t have the time to learn, then you should consider building a relationship with local experts where you can mutually benefit one another.
Google continues to perpetuate a world where they encourage the exact type of behavior they are trying (supposedly) to stop. Why is there so much spamming, deceptive advertising, affiliate desperation and gray/black hat SEO? Simply because they have ceased to foster any sort of fair or open environment where legitimate businesses can compete- so people get desperate. It’s harder than ever to get your business seen in Google- even if you’re willing to pay for it.
Hi just started my own SEO business and we are finding getting customers is really hard as lots of businesses still don’t even know what SEO is and seem to think you just click a few buttons and your at the top of the search engines.
Getting people to leave a review can be a straightforward as having a call-to-action at your physical or digital check-out counter, or bringing it up while conversing with customers. While managing your online reputation is putting out fires in the form of negative reviews as soon as they flare up, and promoting your online reputation as social proof for your product or services.
You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
Quite a few people have asked me how to raise capital to start a new business. My response is always, “what for?” They usually have a blank look on their face when I ask that. The reason they often look perplexed is that most people just think you need to raise capital to start a business. We refer to those people as “wantrepreneurs”, not entrepreneurs. Don’t fall for this excuse.
They don’t get into work and think: “You know what I should do today?? I should go and leave the SEO company working for us a testimonial! I should spend my day trying to find referrals for this SEO company!”
The problem? Google Analytics doesn’t provide keywords so you can’t measure them. And you can’t rankings by Google organic, local pack, Bing organic, Bing pack, etc. And Google Search Console’s search analytics is only decent for very basic keyword reporting.
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.