What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and you want to differentiate yourself.
The smartest thing to do would be to starting whittling down your household bills now and start slowly building your business. Keep your day job and work at night, you’d be working 15 hour days if you started from scratch anyway so why not do it now but get paid (with benefits) for your time?
If at this point you meet resistance or the client is still uncertain and not sold, it’s time to reiterate some of the statements from above that we’ve already covered in the guide. It’s your job to make the client feel that he NEEDS this SEO service, and need it now!
Only you know for sure, but it pays to spend a bit of time taking a good look at yourself, your existing skills and what you really like doing before you decide if “working for someone else” or “working for yourself” is the right answer.
Think about it. The longer the contract the longer the decision process. Why make things complicated for your clients? Why make them think harder about whether or not they want to work with you. Again, I’m not an attorney, but shorter, simpler, and clearer contracts close way more deals.
Positive reviews work in favour of local sites, when it comes to their ranking. However, try to avoid a too rapid reviews overflow since Google might find this suspicious. Also, it is important that reviews come from the accounts that are active.
I am curious about what you think is a more viable way of making money, doing SEO for local clients aka having an agency or making money with authority sites promoting affiliate programs (like Amazon or hosting etc).
Another important aspect of keyword research is targeting a service area. Following a format of [target keyword describing product/service] + [location] is a good rule of thumb for writing your homepage’s title tag and body copy (more on these below). For example, “Kyle’s Taqueria – Taco’s and More | Boston, MA”
The most basic thing to do is to make sure that you know all you need before starting up the business. It may seem like an easy thing, but a true expert takes years of practice and reading on this topic. The most important things are: to identify and analyze the relevant keywords, to write qualitative content with the keywords, to use Google Analytics, to write good meta tags and descriptions and many more.
At first glance, the skills you will need to learn might appear tedious and complicated, but the good news is that there are a variety of sources on the internet where you can quickly and easily learn them.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
For years I ran my business as a sole proprietor, and I paid a lot more into the pot than I really should have during that time. Get incorporated and pay yourself a tidy salary, take the rest of your profits as distributions, so you don’t get hammered so badly by self-employment taxes.