The nice thing about these businesses is you can “moonlight” and build out a stream of revenue without quitting an existing job, and start to get a sense for where additional clients / revenue will come from once you’re full time and building a business.
Once you’ve added your email message you can then the software to dynamically add certain details of the listing in to the email using token variables. This means you can add the business name, the city the business is in, the amount of back links the business’s website has and lots of other information that is totally unique to their business.
You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
Good stuff as always Neil. Really appreciate the insight and strategies. Many of them are strategies we stumbled into and have implemented without the roadmap you outlined. Wish this post was made 5 years ago lol.
Citations (core online profiles) are both the #2 and #5 Google Map ranking factors. I always work with clients on Google My Business and Moz Local (since those are the most important profiles). But I outsource creating all the other profiles to Whitespark for $4-5 per citation. You can either upsell this to clients (eg. for $10 per citation) or refer them as a Whitesaprk affiliate and make a 10% commission.
Go to Meetup.com and search for a list of local events relevant to your industry. Find those that have websites and contact them about sponsorship (most of the time you’ll only need to put on a lunch for them). If they accept, you’ll get a link from their website (local to you) and their Meetup.com page (highly authoritative, local link). Here’s an example.
In that time, our sales revenue has increased almost five-fold as a result of work we did two years ago. To maintain the results you achieve through solid SEO, you must continue to demonstrate the relevance and quality of your site.
Adam Steele, Andrew Glyntzos, Andrew Shotland, Ben Wynkoop, Casie Gillette, Charlotte Waller, Chris Makara, Christoph C. Cemper, David Jenyns, Dennis Seymour, Duane Forrester, Dustin Woodard, Evan Prokop, Francisco Perez, Gabriella Sannino, Gareth Hoyle, Harris Schachter, James Blews, James Brockbank, James Norquay, Jeremy Rivera, Josh Bachynski, Joshua Mackens, Ken Lyons, Kristena Ducre, Krystian Szastok, Lee Beirne, Marcus Miller, Mike Sansone, Nate Shivar, Nick Eubanks, Paul Shapiro, Pieter S Verasdonck, Sarah Lively, Tom Demers
Thanks for the great post! I also read your recent one with the site review sample for your website. Do you have any sample proposals that indicate all of the ideas you talked about? It’s hard for me to visualize this for some reason and I think it would be super helpful. Thanks for your time!
However SEO Consulting Business entirely performance-oriented service. You have to be dedicated and perform as per client needs. You have to master communication skills to understand what exactly your client expects from you. You have to be patient in your approach and constantly work in building a good reputation as a reliable SEO consulting professional as clients will prefer working with people whom they can trust.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
This tactic still may not work for some partners, but it will work for many, and the partnership will then be much more valuable in their eyes than simply “having to give up link juice” without any apparent benefit to them.
Keyword research is one of the most important ways you can make sure your site is “speaking the same language” as your visitors. If you operate a local restaurant, do you think more people are searching for “tacos” or “meat with a tortilla folded around it”?
With this kind of investment and ongoing costs, seeking an SEO business for sale and going that route starts to make a lot of sense as an option. When you buy an established SEO business, at least there is a local track record and (presumably) some existing SEO equity in the business. In a franchise relationship, you are buying into the strength and recognition of the existing franchise brand – and with Internet marketing franchises, there aren’t any with strong brand recognition. And if you’re not buying into a brand, then what are you paying for?
SEO is a vital skill in the modern business landscape. Hiring SEO managers, or bringing in digital marketing consultants, can be expensive. Luckily there are some great tools out there to help you get started with SEO.
Off-page SEO refers to keywords ranking, traffic, and so on. Select some keywords, and improve the keywords ranking in the Google search engine. If the website can be indexed by the Google or Bing, the more pages indexed, the more exposures it will be.
I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
However, you need to understand your relative positions in order to negotiate well. If you’re offering a generic search marketing service and there are ten other similar providers bidding for the job, then your position is likely very weak unless you’re the preferred supplier. Personally, I’d avoid any bidding situation where I’m not the preferred supplier.
Quite a bit can be gleaned by seeing an experienced account manager deal with various aspects including: pushing back the on deadlines, communicating with clients, coordinating with various departments within the agency and meetings.
Solid advice you’re serving here, based on my own experience. I’d like to add a couple of thoughts. First, I think it’s important to reiterate the need to stay current. You simply cannot fall asleep at the wheel and continue to sustain a career. Second, as a generalist, I think you need to maintain a broad knowledge of the best tools and resources available for the job. SEO’s are excellent about sharing that information too, it’s just you can spend a lot of time wading in the mud before you look up and see that clear sky above you.
Whenever someone asks me for some advice for starting their own SEO business or they are thinking about doing some freelance work, I immediately direct them to a much frowned upon medium in the SEO world, a book.
Nice post, Its funny how almost every seo company on earth is using everything but seo to find clients though, this is true and leaves a sour taste in the industry as everyone is just in it for the money. Nice post though 🙂