Great post Neil I am also a young entrepreneur/author/SEO and I am really glad I stumbled across your blog today. Congratulations on all your success so far man!! Look forward to reading your future posts and I’ll see you at the top!
By using this example, it is also a perfect time to drop in what price you charge for your SEO services. You can then explain how they can be getting new customers/clients every month with lifetime values of [Y amount], while only having to pay [Z amount] for the SEO service. Plus, down the line when the site is number 1 for all the keywords, they’ll still be receiving all the new customers/clients but will no longer have to pay for the SEO services ([Z amount]).
This means you need to determine who in your company (maybe everybody?) will become active on Google+ and other key social graph and authority platforms like LinkedIn to champion your brand, create content, and get connected to other authoritative people. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it’s an especially important platform for SEO.
I agree with most of what you said here except for the link building aspects. Building links is still the most important aspect to SEO and there is no white hat, black hat or organic. It’s all black hat if you’re trying to manipulate the search in any way. I don’t have a problem with it at all – just saying a link is a link.
That’s not to say that a freelancer charging $5 per hour will be better than someone charging $3 per hour, the only way to really know is to give them a try. It can be a long and frustrating process but when you find a good freelancer among the rubbish then they can make your life a lot easier.
I can’t stress enough the financial burden you carry, especially if you are a single-income household with a family, in a volatile industry that is further impacted by a recession; and oh yeah, often unrealistic clients 🙂 and competitors trying to make SEO a commodity through pricing & crappy solutions. To minimize your own stress, you need to already have a rainy-day fund (which you should keep building for when the $h#% hits the fan), an accepted family budget that you can stick to, access to credit or cash when you need it, and a well-defined profit margin for your services. Flying solo, YOU are the inventory — you have to be able to SELL yourself & services — then be prepared to change hats & deliver the goods…..day in & day out. Oh yeah, you have to somehow keep a pipeline of new opportunities b/c we all know there is a life cycle with SEO client work. Your rainy day fund helps bridge the gap in between work. I highly recommend 6-month+ contracts that yield you recurring revenue — this gives predictability and consistent cash flow you can manage.
All the above – Knowledge is King, and Experience is Queen. If you can get both, then you’ll be the front of others. Sometimes people can talk but cannot deliver. This is why many SEO Guru, cannot becoming the next billionaire.
This is why I created MySiteAuditor. I had the exact same problem with my agency’s website. Our traffic was decent, but our conversions stunk! MySiteAuditor is a white-label, SEO audit tool that’s free for your visitors. It takes about 5 minutes to set up and add to your SEO company’s website. Just upload your logo, colors, and contact information, then easily embed MySiteAuditor’s SEO audit tool forms throughout your website… then wait for new SEO leads in your email inbox. Your visitors will love generating a free 9 page SEO audit of their website, as long as they enter their web address, a target keyword, and their email and phone number.
As I spend ever more time in this career field and meet more and more of my peers, industry colleagues, and of course, the noteworthy thought-leaders in this field, I’ve come to realize how many varied paths there are to becoming a working SEO. And let’s be clear: the career of being an SEO is not just one skill set or task. There are many career opportunities in the field of search engine marketing, with SEO being just a subset of that, and then there are many areas of specialization within SEO itself. There are many people who make full careers by specializing in any of the following:
After improving the content, you can start getting links to them. It’ll be much easier to get links to it, as soon as the content can prove that it’s the best resource on the web about the topic/information it’s providing.
Please remember that you must take extra care of clients that come from your partners. If they’re unhappy, the first person they will complain to is your partner. That’s not good for future referrals.
Reading your blogs seems to be living with you and seeing your personal growth as an entrepreneur as you always mention how you learned all these things. I am mentioning the kind of revelation you made about 51 leads and 18 leads.
Thank you very much for this article! I have a question. I coded my business’s website (this is the third iteration) and tried to optimize it for search through good content, keywords, titles, etc. I also update content regularly and post on Facebook. We are very successful in our search results. Now, I’d like to open a side business offering SEO to other small businesses. (Not sure of my specialty, though I am a writer and I enjoy finding good stories to tell others about.) My question is this: What do you do if you don’t have access to the code, or if the code is messy? Ideally, it seems that you’d want to start at the ground floor, designing a site that is easily optimized. What do you do when that’s not possible? What do you do for that business?
You can see the rest of the article (including local directory examples, instructions, stats, and a step-by-step process) here: excellentpresence.com/website-traffic-for-any-business-with-local-search/
NOTE: It’s not a question you should ask the prospect, but it’s a common question a prospective client will ask you… ‘How long will it take for our website to get to number 1 in Google for the keywords?’.
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
Accordingly ensure you’re always delivering value outside of just the number of rankings or which keywords are ranking #1. Help clients improve their conversion rate, create videos, content, paid marketing and/or other areas you’re already competent in.
Hopefully, people will want to set-up a legitimate SEO business and I would never encourage ‘dodgy’ activity. Having said that, I’m sure many will because it’s a way to cut corners, but that only results in cheating themselves because, as you say, these ‘dodgy’ methods don’t work.
I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
This was a great post, thanks for sharing it. I have been researching a lot lately about SEO regarding education resources and what have you. I understand that it can be as broad or as specific as you would like. I am really trying to develop a plan on what to study and would appreciate your advice. As of now, I am teaching myself by means of free education resources on these topics; SEM, SEO, marketing in general, html coding, and website design. I plan on offering services relative to those topics as a sole freelancer and wasn’t sure if there is anything to delve deeply into that would better my understanding. If you could suggest any other topics you think would be of great help, or any education resources, whether they are free or come at a price, it would be greatly appreciated.
Once you hit that growth stage, what really matters is making success repeatable. This means blogging with consistency, meeting new agencies to partner with consistently, and following up with existing customers to gain an understanding of their satisfaction consistently too. It sure takes a lot of work but if you love what you do (and I definitely do) it pays off in spades.
I will recommend you to take some SEO training from a reputed institute, work for 6-12 months either in a company or for yourself to understand everything that help to rank any website in search engine.
I think it would work as it builds trust. If you find that it is hurting you, you can then start blocking some of it off and creating paywalls. But overall giving away the farm really helps build trust and loyalty. I’ve found that it causes more people willing to open up their wallets.
The easiest way to do to this is to get in touch with your existing customer base and see if they’d be interested in leaving you a review. You could perhaps offer them incentives in the form of discounts to leave a good word about your business. If you do happen to get negative reviews, don’t ignore them! Acknowledge negative feedback and respond to them nicely. Your aim is to diffuse the situation and possibly make an offer to make up for whatever their dissatisfaction was. This lets potential customers know you’re sincere about improving your business to serve them better.
Off-page SEO refers to keywords ranking, traffic, and so on. Select some keywords, and improve the keywords ranking in the Google search engine. If the website can be indexed by the Google or Bing, the more pages indexed, the more exposures it will be.
Let the local leaders of thought know about you. Leave mentions about your business and they will attract clients from the right area to your site like a magnet. For this purpose, links from local directories, sites, and forums will do the trick.
Why does the industry have such a huge public perception problem? I think the reason so many here hesitate is that there are a lot – a LOT – of bad SEOs out there. The former clients of those who don’t quite know what they’re doing or who are simply unscrupulous then “learn” that SEO is an industry of snake oil, sleight of hand and scam artists and they make sure everyone within earshot knows it. That’s what gets reported in the media. Hell, there was some cop/legal procedural TV show recently that perpetuated the scam artist stereotype when the defendant, an SEO, worried about the jury being prejudiced against him because of his job.
Thanks for your advice. I request to provide your suggestions for choosing the best agency for SEO. I started a blog “http://www.bestsmartphoneunder.com/” and looking for the best agency to make my keywords rank and to increase the count of my site visitors. As I’m new to industry, I want not much aware of choosing the agency. So please help me out.
Keyword research is one of the most important ways you can make sure your site is “speaking the same language” as your visitors. If you operate a local restaurant, do you think more people are searching for “tacos” or “meat with a tortilla folded around it”?
I think there is plenty to takeaway here: speaking both as a professional SEO and as a nonfiction writer. But I also feel there is a unique and direct message to plenty of potential entrepreneurs reading this. I really feel that there is a clear point in your narrative that really stands out – one that I am going to call your “one-in-a-million” moment. I’m referring, of course, to this:
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.