Until you have built your business into a known brand, you will need to do some extra work in order to attract customers. Develop healthy relationships by networking with other SEO professionals, content developers, programmers, graphics designers, social media experts and content marketers.
1. Understand all on-page and off-page SEO optimization techniques. You must be able to properly perform an SEO audit, keyword research, competitive analysis, and know how to get quality links quickly.
SEO matters because, generally, higher rankings will get you more traffic, which leads to more conversions. The exact click-through rate – or, the percentage of people who click on a result from the search engine results page (SERP) – of each ranking position differs based upon user intent, but everyone agrees that the higher the click-through rate, the higher the volume of traffic.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
This is the most important thing to remember. As a newcomer in the SEO industry, you may not yet have the experience and expertise required to give your clients the rankings and ROI they expect. This is where we come in. We have years of industry experience under our wing, and we will help take your business to the next level. Using our performance-based methodology, we will get your sites ranking and bringing in significant profit in the shortest time possible. We offer a complete host of solutions for online marketing, including SEO, social media services, and local SEO. All these services come in wholesale prices, letting you mark-up our packages and gain profit.
It’s not just press releases. It’s interviews, it’s getting your employees to link to deep pages from their Google+ profiles, and it’s drawing attention to the deep functionality of the site so that bloggers and other folks will link to them and discuss them.
SEO businesses offer to created legitimate techniques and methods to help drive traffic to clients websites. Now, that may sound complicated, but all it means is that they help to build links that point to a site which attracts visitors.
There are SEO reseller companies who provide full featured SEO services where you don’t have to do anything but source for customers and make profit. This service provides you with a white label solution where every part of the business is to all intents and purposes your own. Customers provide the job to you at your price and you hand over to the SEO service to carry out on your behalf. This helps you focus on other aspects of your business without losing customers or money.
This is why you need to gather the initial understanding of how SEO can work effectively into a company’s marketing strategy by working within an industry and among established professionals before taking the plunge and starting your own business.
The only way you can reach potential clients is to market your services. In my own opinion, the best way to market your local SEO service is to use SEO itself. Getting your website to rank highly for your target keywords; those keywords that clients to search for businesses like yours is a telling proof that you are skilled enough to help other businesses with their SEO needs, too.
You’re opinion is correct if you think people getting paid thousands of dollars to do fundamental SEO anyone could figure out in a week of research using Google is true. I’m sure this does happen or has happened.
There are lots of SEO experts around, and one option, besides working for a company, is to offer consulting services to other businesses too. However, if you choose this path, you will have to invest in education, marketing and business organization if you want to obtain some profit too.
Cathie, sounds like you have a great problem to have. I would say reaching out to other industry leaders to see what works and what doesn’t. More often than not you can find this information on their website or blog.
2,000 Words – Hardly anyone does this because they are super lazy or just don’t know that this simple strategy works like a charm. If you’re targeting “SEO Albany” on your your SEO services page, then make sure that page has at least 2,000+ well written words or more. This worked for me and the data has shown this to work as well. Check out this graph below by serpIQ. As you can see, there is a direct correlation between having more words on a page and higher rankings in Google.
As you are making your way through the steps of creating whatever it is you are intending to sell, consider logging the process. Create a manual along the way. A manual that is constantly revised as you learn faster, and better ways of doing things will be invaluable to your future growth.