I hope you didn’t think I was going to do all this talking about how great my SEO contracts are without giving you a sample template. My SEO contract template is totally free, but you have to share this article before downloading it. It should only take you 5-10 seconds to do this. Current clients can just login to their dashboard and click on “Free downloads” in the footer. You can also download the contract for free, just by sharing this blog post. Share using the link below and your free SEO contract template will instantly appear.
While your link builders are working on your first client’s sites, you are out learning as much about SEO as your brain can handle. Read forums, e-books, blogs, books, anything and everything you can get your hands on. If you take this seriously and are fairly tech-savvy you should be able to get up to speed within 6 months. Of course you are going to need to start practicing on sites and getting your feet wet. Take a smaller one-off deal and see what you can do with the knowledge you’ve picked up. That will build confidence and you can move on to more complex tasks.
Neil, This has motivated me and really need it now. I just had a meeting with a $45 million/yr business and asked them for $100,000 budget. I was able to show them I could get them the same clicks organically that they were paying $10,000/ month for with PPC… and show them my solution was long-term from 3 years of client data in the same industry and locations nearby for the same style keywords. I did not get the deal and it really discouraged me. Was the first time I ever asked for that much money so I could taste it. My biggest clients all fall in the realm of $1500/ month but I cannot build an agency like that for sure. I want the big clients like but am a 1 man shop. You feel maybe I am too small at this point to go for that kind of money? I could have done a better job showing my prospect a path to ROI. I have a new meeting I think for a company that does say $5-7 million per year, is a $100,000 annual budget realistic if I can show them the path to money? I need a wealth mentor. Got to break through this.
The nature of SEO is changing. Trends for 2013 – which are also highlighted in the SEMPO report – show that whilst lead generation and traffic acquisition are still favoured, areas such as brand awareness and reputation management are on the rise:
Sounds like you need some guidance on how to create quality content. Well, to be honest, it’s simple. Just make sure you are providing value and are an educational resource to your niche. Create context within your links to avoid being seen as spam. When you do things naturally and write from experience, it shows. Focus less on the ends and more on the means.
The SEO franchise model may be cost prohibitive, but an SEO licensing model can be a great fit for many consultants and web design agencies. Look for SEO business licensing opportunities that include some type of lead generation service. A proven SEO brand will attract leads and some may offer affordable lead generation services.
It seems that this strategy relies on the theory that there are limits to DIY and by providing DIY answers, your potential leads will come to not only respect your brand, but come to an understanding of their own limitations internally. A photo taken by someone who doesn’t do it every day will never be as quality as product photographed by a us, a company that shoots products daily and the same goes for SEO.
We are dedicated to practising ethical SEO and doing it the proper way so that you can benefit from the work we do for months and even years after we stop actually building back links to your site. To make sure this is the case we carry out all the work methodically and at a natural pace in order to make everything appear natural to Google and prevent incurring any penalties also.’
I had this philosophy from day one because I got burnt by paying other SEO agencies. They took all of my money and didn’t provide much in return. Due to this, I only took on clients for whom I could provide the results… but I never explained that to potential clients in a way that made sense to them.
Systemise EVERY process. You can easily manage 7 even up to 10 clients running everything yourself. However the moment you get past this numbers thing get crazy and unless you’ve got a team and systems in place you will not be able to scale!
Getting people to leave a review can be a straightforward as having a call-to-action at your physical or digital check-out counter, or bringing it up while conversing with customers. While managing your online reputation is putting out fires in the form of negative reviews as soon as they flare up, and promoting your online reputation as social proof for your product or services.
I’m sure fellow marketers will agree, developing and executing a solid strategy that consistently provides you with new clients and guarantees timely payments will save you quite a few grey hairs, and probably your sanity… but above all, let you keep your boat afloat.
The truth is, the average consumer will read 2-3 reviews before choosing to buy from you, so start encouraging your customers to leave a good word about you. It can be on your website, social media pages, or online directories such as Yelp.
One of the most important lessons I’ve learned is to keep organized. As the clients begin to come in, files and resources can become extremely disorganized. The more organized you are the higher your quality and output will be.
Our sister company provides a full service, all-in-one suite of SEO tools to run your agency. Normally they are closed to the public, but here is a link that will allow you access to the service and start doing SEO. If you want to see just one of the 40+ tools, you can check it out here: Backlinks Manager or you may want to find some high quality aged domains available for registration with Expired Scraper… Both of these and many more are available now (for a limited time):
You have been invited to an old friends art exhibition, who you used to work with before he left his job to follow his passion and become an artist. You said yes and went, even though you are broke and you only have enough money left to feed yourself until your next payday.
One great way to get links from non-competing businesses, like suppliers and partners, is to simply offer them a special or discount exclusive to their own customers, subscribers, etc. — if only they’ll list a link describing it on their site.
And for those willing to commit the time, energy and resources into building a profitable SEO company, a time will come when you get swamped with too much work. For these two situations, outsourcing is the perfect solution.
Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.
This is where niche identification is important. If you have clearly identified a niche in which there isn’t a great deal of competition, you have a clearly articulated unique selling point and you know what buyers want, then your position in negotiation is stronger. This is why it’s important to have addressed these aspects in your business plan. Failure to do so means you’re very vulnerable on price, because if you’re up very similar competitors, then your last resort is to undercut them.
Ok, the first thing that you may be thinking is ‘I don’t know anything about SEO!’; Don’t worry if you don’t know anything about SEO (Search Engine Optimisation), because all you need to do in the end is find someone who does – I will discuss this later on in the guide.
[sociallocker id=”571″]If you have any questions at all about this tutorial then please feel free to either leave a comment below or click the link below to download the Bonus Download file. Once you’ve downloaded the file, you will have to unzip the folder. If you don’t know how to do this, you can download the free software called 7Zip to do it for free.
You can add extra revenue sources by partnering with professionals and offering your clients more value added services such as SEO copywriting, article writing, web design, graphic / banner design, e-commerce setup, WordPress installation, etc.
NOTE: For the first time in the guide I’m going to be using some SEO industry terms. If you are a complete beginner then don’t worry, as I stated at the beginning of the article, you will only need a very basic knowledge of SEO to be able to make this business a success. I will explain all at the end of the guide.
Don’t go away and build your website, buy all the necessary software and then just give up after a week because you’ve not had 100 people phoning you to arrange meetings. It’s going to take time and effort but eventually you CAN and WILL have a successful SEO business of your own… But… Only if you REALLY WANT to!