Hopefully, people will want to set-up a legitimate SEO business and I would never encourage ‘dodgy’ activity. Having said that, I’m sure many will because it’s a way to cut corners, but that only results in cheating themselves because, as you say, these ‘dodgy’ methods don’t work.
Create geo-targeted evergreen pages, create geo-optimized profiles, location pages, support or reseller pages, whatever. No matter how abstract your business is you can find some way to make it locally relevant.
Think about areas that are a pain for you in your current search marketing work. These areas are likely a pain for other people, too. If you can make these pain points easier, then that is worth money. The search community tends to be generous about getting the word out when truly useful tools and services spring up. The hard part is when more service providers enter a niche it becomes harder to maintain a sustained advantage in your feature set. As that happens, you need to focus on points of differentiation in your marketing strategy.
JFK’s quote, “Those who make peaceful revolution impossible will make violent revolution inevitable.” seems apropos here. The “violence” is the efforts of blackhat SEOs and advertisers to take back their share of what was lost through whatever methods they can use to circumvent Google’s guidelines.
Although I think the title is a bit misleading, should be more like “How I Built a 7 Figure SEO Agency and What Any Business Owner Can Learn From It.” These same lessons apply to consultants, lawyers, realtors, you name it.
If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.
Networking in person at business events is one of the most effective ways of finding new clients to purchase your SEO services. The easiest way to get started is by joining your local chamber of commerce. This will introduce you to many local business owners and entrepreneurs like yourself who NEED the service you are offering.
When people hear the words ‘cold calling’, it often makes them want to run for the hills. However, it still is, and probably always will be, one of the most effective, quickest and cheapest ways to generate new clients for your business.
I’ve also experienced the frustration of self-purchased health insurance. Aside from taxes, it’s my largest expense- and they fight me on everything. It’s a constant battle to get things covered and their argument is always that “I’m not part of a group so exceptions apply”. I’ve seriously considered canceling it and just sticking the money in an account for a sort of self-insurance. Of course, when a few days hospital stay can cost six-figures it’s never that easy.
It’s important to note that none these are spam comments. If you want to leave spam comments (which are very helpful if you’re starting an SEO business! See above) you’ll want to try one of these 10 comment types.
SEMRush provides analytics tools, social media reporting and SEO information about your website. It builds in competitor analytics as well, and can be used for keyword research and analyzing backlinks. SEMRush is a good tool for small business owners who have some experience in SEO already. It also provides data on things like Google Shopping ads and other product displays. SEMRush plans start at $99.95 per month.
Thanks for a great post here Kristi – it helped fill in some of the blanks for me. Also worth reminding myself that there’s not much point creating content with blogposts etc and then not bothering to take an extra few minutes to optimise internal links, and promote the content through social media channels at least. I think of SEO as being consistent with a series of small steps, rather than trying to do the ONE big thing!
TIP: It’s best to use this example when presenting the business owner with both the list of targeted keywords with the search volume *(the amount that should be inserted in to the statement at ‘[X amount]’) for each one and a screenshot from Google of one of the main keywords with their main competitors’ front page listings highlighted on the front page.
Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.
I am pretty sure that if the person has the skills to optimize any website – he is also able to create his website and give the folks the prices for what he’s doing 🙂 I think You should focus on how to learn SEO. Thanks 🙂
What you have to remember is that when you’re reading this, it may seem like there are a lot of steps to complete, but in reality it’s not going to take you that much time to complete them all. There’s absolutely no question that if you follow this free guide and ACTUALLY IMPLEMENT it properly, you too can have your own very successful local SEO business and the ultimate freedom of being your own boss.