If all of the tips in this article were so obvious & all common sense driven based on things that everybody knows and practices then there wouldn’t be so many forum threads about SEOs going under. In fact, a friend just sent me another one today & I am sure that issue happens every day of the year.
Thank you for the comment and that’s awesome to hear! YES, do not waste your time with those clients. Your business should make you happy and you should want to get up and work on it everyday. If any client is making you feel otherwise, then they definitely need to be “SACKED” lol
I’ve also noticed that the more you communicate with the client, the longer they will stay with you. I know, this process may seem like a pain in the butt, but it’s harder to get new clients than it is to keep your current ones paying. So, cherish your clients.
The best way to charge a client is by charging an hourly rate; however, this can be kind of difficult when starting an SEO business. Your clients will not like paying for your learning curve, and they won’t like an open ended price. Fixed pricing seems a lot safer to most clients… until you get bigger and better clients. So, I recommend doing a combination of both an hourly rate and a fixed cost when starting an SEO business. Here’s a break down:
Answer the Public is a free tool for finding out what people are searching for. This website helps you find keywords, brainstorm content ideas or understand your overall field. Answer the Public is a good place to get started and pairs well with something like Google Trends, which will be able to tell you how popular a term or search is compared to another.
I had this philosophy from day one because I got burnt by paying other SEO agencies. They took all of my money and didn’t provide much in return. Due to this, I only took on clients for whom I could provide the results… but I never explained that to potential clients in a way that made sense to them.
Please can you elaborate on this point… where do you get that figure from and should I be worried? We moved to Mountain View from the UK recently and already have two kids… admittedly, I’m employed full time, but I have ambitions of replicating what I have in the UK over here in the US… What you’re essentially saying is that if we were to go on and have a 3rd child we’d need 40-50k a year extra?!?!
Until you have built your business into a known brand, you will need to do some extra work in order to attract customers. Develop healthy relationships by networking with other SEO professionals, content developers, programmers, graphics designers, social media experts and content marketers.
Hey Neil – I’ve used some of these strategies myself to build up a 7 figure agency at Powered by Search. As the business has built up we don’t tend to do a lot of ‘free’ work anymore but we do quite a bit of pro-bono work for non-profits who need our help.
There is a lot of crappy advice these days and its easy to get sucked into the get rich quick douchey ads you see on the internet about how easy it is to do this. The truth of the matter is that it takes a ton of work to build your agency and it takes a number of partners (like Marketer’s Center) to get all your services down.
Social Media Marketing (covers creating fresh, compelling content and drawing followers [and the ultimate goal, sales] via many online venues, such as Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, FourSquare, Pinterest, and many more)
This article is a first guide to covering how to start an SEO business. These days a lot of people who find themselves in SEO company for quite sometimes think that they can set up their own business, and become entrepreneurs themselves.
Look for best ‘SEO reseller provider’, you can provide all of their services and mark up as much as you want. Being an SEO wizard is not necessary.. SEO reselling, is more on sales and marketing.. This kind of business model can be done through online too.
You would think this goes without saying, but you’d be surprised to know how many people want to start a SEO consulting business without knowing SEO that well. It takes a couple of years of working with websites, analyzing web traffic and writing articles in order to become proficient in SEO. There are some basic skills you should already have, such as identifying and analyzing keywords, writing quality content, using Google Analytics or other similar analytic programs, writing meta tags and meta descriptions etc.
In my experience, a lot of what you said is true. It helps to start off working somewhere else and than slowly transiting out… However, it’s always going to be scary when you finally make the switch, but I’m very happy I did. The risks, challenges, and rewards of owning a company is a lot more fulfilling then working for someone else. If you want, you can read my story about starting an SEO company
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
First of all. Learn the basics of search engine optimization for Google. They’re still the biggest player in the cyberspace. Secondly, understand the market. Regardless of your niche you have to research and grasp:
Try out some quality SEO tutorials available in the market. Make sure you test and practice what you learn. Are all those tips, tricks and shortcuts really working for you or were they just tall claims by your tutor!
Outline your pricing strategy. Here are a few ideas on how to price without engaging in a race to the bottom. Outline how you’re going to sell. What sort of advertising and marketing will you do? Outline your core values. What do you believe? What are your principles? Outline the factors most critical to your success. What are the things you must do in order to succeed?
I’m same with you when I started my business , I also less than $100 in my bank account, 0 in saving , 0 income , my car was towed because I didn’t have any money pay for the installment, my parents didn’t understand what I was doing that time, deceived by customer T_T……..etc.I’m deeply understanding the bitterness of an entrepreneurs. After few years when you see your business growing up , the public sour things of the past is worth paying ^^
The whole world turned into a small village because of technology. Everyone can do whatever they want with the internet and contact with everyone easily. So SEO plays a vital role in a business. It is an effective way of technique where the company can gain customers easily. It is easy to start a business as SEO Company without any side effects.