Have confidence that you are an expert and your potential clients need your services. If you speak with conviction and know more about how to grow their business than they do, you are ahead of the game.
As mentioned earlier, starting your own SEO business online needs very low initial investment. All you need is a computer and some reliable connectivity. It is neither capital-intensive nor labor-intensive.
Helping people for free is still so under-rated… especially for newbies really trying to build a brand. I think this is the most powerful tip on this list as it allows you not only to build genuine relationships but affords you the opportunity to provide direction and advice on websites that are potentially much larger than your own (or any of your current clients for that matter) and see the results; building both trust and brand awareness at the same time.
Website and Web Page Optimization – This is making all the initial modifications to the client’s website so Google can properly crawl and index the site. This is often referred to as “on-site” optimization.
It is much better if you own a website or else you should create a website and then rank your site as much as you can. Then share the SEO tips in your blog and try to get some of the potential audience, where you can convert them into your customers in the long run.
There is a lot of crappy advice these days and its easy to get sucked into the get rich quick douchey ads you see on the internet about how easy it is to do this. The truth of the matter is that it takes a ton of work to build your agency and it takes a number of trusted partners (like Marketer’s Center) to get all your services down.
Now, at this point one of two things should happen. The gatekeeper will pass you through and you’ll be talking with the or the owner won’t be in and you’ll have to call back. If they do say they are going to pass you through, always make sure to ask the owner/decision maker’s name before being transferred through.
Social signals. Set up as many social accounts as possible. Provide useful content, gain followers and link social accounts to your site. Make sure your website has your local keywords in your content.
Many people think that lack of initial money to start your own business is what is stopping them from leaving their jobs. Yes, it is true that money can limit us, but that is only if you let it! A famous Buddhist entrepreneur once said; “Money only becomes a problem when you treat it as a problem!”
Once you have your WordPress site built and live, you really need to have a professional looking design on it. One option would be to have one custom designed, which will cost hundreds of dollars/pounds.
Here’s an example for Taco Spot, which appears within the local pack for [Los Angeles Tacos]. While it’s great that they use “Tacos” in their title tag, they should consider including Los Angeles as well.
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
By showing potential clients how much more money you can make them versus how much you are charging, you can help make their decision to go with you pretty easy. The only thing they have to worry about is whether you can actually provide the results. To combat this, you would use testimonials and case studies to show what you have done in the past.
When you’re thinking of starting an SEO business you need to correctly value your own time and your capabilities and be sure to leave “margin” that will account for any time that you end up spending during meetings.
The smartest thing to do would be to starting whittling down your household bills now and start slowly building your business. Keep your day job and work at night, you’d be working 15 hour days if you started from scratch anyway so why not do it now but get paid (with benefits) for your time?
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.
BONUS: I’ve got a special bonus at the end of this tutorial which will help you even further on your quest to start an SEO business. In the ‘Bonus Download’ file I have some goodies for you to use that will save you hours and hours of work! As you go through this tutorial, I’ll explain what each file and document is and how it will help you out.