Last year, Google increased the width of the main search results area to 600px. In light of this, the generally acceptable length for title tags is approximately 50 to 60 characters, and description tags can be approximately 160 to 200 characters. Take advantage of this space and use it wisely — and make sure you double-check that your titles and descriptions aren’t getting cut off in search results.
There’s nothing more valuable than the relationship you have with you client, so taking their money and burning it on something that isn’t helping their company will not only destroy the contract, but also your relationship with the client.
Some people feel frustrated working for someone else and not being the master of your own destiny, especially if the boss is an idiot. Then again, some people like the routine and predictability of working for others, and they might be lucky enough to have a great boss who nurtures and respects them.
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.
However, you need to understand your relative positions in order to negotiate well. If you’re offering a generic search marketing service and there are ten other similar providers bidding for the job, then position is likely very weak unless you’re the preferred supplier. Personally, I’d avoid any bidding situation where I’m not the preferred supplier.
Excellent Post! As a 10-yr SEO and start-up agency entrepreneur, you are hitting many nails squarely on the head. Anyone who is considering starting their own SEO consulting business and eventual agency from a blank canvas, take to heart this article!! One of the Pro’s of SEO is the fluid nature of our industry and survival of the fittest — those who are smart, nimble, hard-working & client-focused can survive & win and it keeps things very fresh & challenging! But that Pro is also a Con. Not only with algorithm shifts and the feeling of holding water in your hands — but also with a watered down marketplace of “SEO experts” who make it more difficult to legitimize our industry. SEO is highly-unique in the business world as most niche industries don’t have such perceived risk to all stakeholders.
Business skyrocketed with my short, simple, and clear contract. In fact, I had several clients remark on how simple our SEO contract was to understand, and that’s the reason they were working with us.
When I first started my agency it was just me and many VAs. I outsourced everything and paid stupid amounts of money for link placement. Some of these vendors scammed me and many of the link placements sucked or got removed.
Find the sites that psychics read to learn about how to manage their businesses (e.g. PsychicBiz.com) and offer to write a post for free about some super interesting thing you figured out about how to market psychics online.
Why does the industry have such a huge public perception problem? I think the reason so many here hesitate is that there are a lot – a LOT – of bad SEOs out there. The former clients of those who don’t quite know what they’re doing or who are simply unscrupulous then “learn” that SEO is an industry of snake oil, sleight of hand and scam artists and they make sure everyone within earshot knows it. That’s what gets reported in the media. Hell, there was some cop/legal procedural TV show recently that perpetuated the scam artist stereotype when the defendant, an SEO, worried about the jury being prejudiced against him because of his job.
If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)
I wouldn’t go in with the sole purpose of using your position to quickly build your brand and bolt. I’d go in with the purpose of working your butt off for someone who gave you a great opportunity and see what develops from that. Usually the latter will result in both sides being more than happy.