First things first, if you haven’t already, you’ll need to claim your Google My Business page. As for how to set it up, there are tons of resources available online that explains this process in detail, such as (How To Set Up Your Google My Business Page | Local Internet Marketing).
The fact is that its impossible to guarantee a move up the Google rankings except by the documented ways that you would expect – get more incoming links etc. There are no ‘secret tricks’, so essentially SEO is based on hoodwinking old company bosses who have no idea how the internet works.
Pretty basic question for an SEO right? It would be nice if the answer were equally as basic or simple. It’s an important question, even more so since a sweeping update by Google knocked out unsuspecting webmasters.
I got rid of all the fluff and removed 80% of the BS clauses random lawyers had added throughout the years. I got the SEO contract down to five simple pages. I re-wrote areas of the SEO contract over and over until each area was super short, simple and clearly communicated everything we need to communicate.
Outline your pricing strategy. Here are a few ideas on how to price without engaging in a race to the bottom. Outline how you’re going to sell. What sort of advertising and marketing will you do? Outline your core values. What do you believe? What are your principles? Outline the factors most critical to your success. What are the things you must do in order to succeed?
2. If you get cut off, or more likely, the person tells the gatekeeper they are ‘busy’, you now have the owner’s name. This means when you call up again in a day or two you can take a much more direct approach as you already know the owner’s name.
When Google acquired BeatThatQuote it was violating their guidelines. I highlighted that & they banned it. Then 14 days later BeatThatQuote began ranking again, without even fixing the overt issues I highlighted. So they give themselves the benefit of the doubt, even when they flagrantly violate their own guidelines.
Make sure you don’t negotiate on your prices because I bet other SEO agencies won’t go into this much depth to lock in a potential client. Yes, you may be more expensive, but at least the company will know what they getting with you versus what they will get with competing SEO agencies.
The local results above the organic search results are known as a “local pack” and pertain strictly to businesses with a physical address within close proximity of the searcher or, in case of [Los Angeles tacos], the location specified in the query.
I should create a new website and optimize it well (not over-optimize it; just appropriately optimize it for search). This effort could then serve as my professional calling card. In fact, he said, as I was an SEO blogger for Bing, he suggested I create my own SEO blog site. (That suggestion became The SEO Ace.)
The third challenge you are going to face is getting clients, so you may have to spend a good amount of money sourcing for clients both online and offline. You may have to make cold calls, talk to clients face-to-face, run ad campaigns online, etc.
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Whitespark’s citation intake and reports are non-branded so if you upsell this to clients, they probably won’t know you outsourced this. They also offer a citation clean-up service if they’re a complete mess.
You may need to learn some web design or programming skills to help you understand and analyze HTML codes for problems. This is not compulsory however, as you can always hire a programmer to handle this aspect for your business.
Consistency is key here. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations).
I hope I haven’t over complicated this question and answer example here because it is actually a simple but VERY effective way to persuade a prospect to sign on the dotted line. It’s the old ‘Comparing apples to oranges’ analogy but it works wonders with making business owners adjust their mindset, it works very well to negate what the price you are charging is as it’s regardless as long as they are going to be making a good return on their investment.
If you keep up with the latest in online marketing news, then you have likely read about content development and content marketing. Content is great for both your website visitors and search engines. The more content you have, the more likely your visitors will stick around on your website. And the more content you have, the more likely search engines will be to put more of your website’s pages in the search index.