Cool to hear your story Neil! You getting that first company such great results is what catapulted your SEO career. So many so-called SEO companies are robbing small businesses and not producing results. Good to hear you’re not on the “dark side” my friend.
First, guide to covering how to start an SEO business. Becoming an SEO means learning an improved variety of ideas about how to rank a website and how to make a website work. But once you have learned a lot of ideas about SEO, you can even start your own SEO company. There are people who are making quite a lot of money from their SEO businesses and you would be surprised to know that they all started as an SEO.
The fact is that its impossible to guarantee a move up the Google rankings except by the documented ways that you would expect – get more incoming links etc. There are no ‘secret tricks’, so essentially SEO is based on hoodwinking old company bosses who have no idea how the internet works.
Are you interested in starting an online business? Are you an expert at SEO? Do you understand the intricacies and technical know-how of generating organic traffic? Can you thrive in the face of uncertainty and constant change? If your answer to any of the questions above is yes, then below is a sample business plan template on how to start a local SEO company.
Keep in mind that you can send partners potentials clients as well. That’s a great starting point and an excellent sign of good faith. Sending a new partner a client first is a great way to help get the ball rolling. I did this before I sold my agency and it was fantastic. A few times a month I would get a couple finder’s fee checks for doing practically nothing, except giving out a name and phone number to a current client.
While some of you may be thinking this goes against everything that an SEO business stands for, it would be a mistake to overlook the old fashioned Yellow Pages book for promotion. There are still a lot of people who use the Yellow Pages to find businesses and services that haven’t yet started using the web for this instead.
But let’s say you’ve figured out how to rank well. Your skills are valuable, because top ten rankings are valuable. Another bonus, given Google is making life more difficult, is that it creates a barrier to entry. There will be less threat from newcomers who have just bought a book on How To SEO.
Ideally, you want to use detailed case studies showing how much money you have made other companies as well as outlining what you exactly did to achieve those results. In addition to that, you want to list all of the big brands you have worked with as it shows your credibility.
The easiest and cheapest option is to buy a fully customisable professional theme. Some of the best themes I’ve seen online so far that is perfect for exactly what we need are the Studio Press themes. They look very professional and are fully customisable! Click here to check them out for yourself.
I’ve also noticed that the more you communicate with the client, the longer they will stay with you. I know, this process may seem like a pain in the butt, but it’s harder to get new clients than it is to keep your current ones paying. So, cherish your clients.
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts any time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.
“If you decide to work with us then you are the only [insert industry] we will be working with in [insert city/country/continent].” – Explain that while you have been in contact with other businesses their niche/area/industry, if they subscribe to your SEO services, it will come with a guarantee that they will be the only organisation you work with in that niche/industry in that city/country/continent. Obviously amend this based on what sort of company you are pitching to, a local accountant for example will be slightly different to a multi-national company operating in numerous countries.
But I do find it tempting to hang out a shingle or do a small website that does online marketing. I’ve met business people who are incredibly smart that wouldn’t know online marketing if it fell on them. I call it “smart people” disease.
Great article! I guess I was one of the “lucky ones” – a new, entry-level hire for in-house SEO work. Because it was so new for the company, I have been reading and reading and reading about all things SEO through top blogs like SEOmoz, Distilled, Internet Marketing Ninjas, etc. (and now I’ll be adding The SEO Ace!) as well as volunteering my new skills elsewhere to get more experience for the past year. While I’ve been mostly concentrated on content development and linkbuilding, I’m happy to see there are so many other opportunities out there. Thanks for the great resource!
The best place to hide a website is Page 2 of a google search result! Unless a company website finds itself on the first page of a search engine result, chances are very slim for it to get much viewers and customers.
The affiliate positions a site in the top ten results, gathers leads and traffic, and then sells them to someone else. The display advertiser publishes content in order to provide space for advertising, and typically makes money on the click-thrus.
Be sure to add your business details to all local and major national online business directories. These listings are not only good for taking advantage of the traffic on these directory sties but the listings also act as good citations to help boost your Google Places/Maps listing in the search engines.
I’m wondering whether those incredibly bad strategy will work for anybody? In spite of placing extremely catchy elements on our web page, we tend to get low traffic and perhaps, low potentials. It is pretty obvious that the service seeker would love to know about what you’re worthy of.
Invest in people and processes. If you have the right talent you get a lot done but if you have the right processes in place you can get even more done. Processes help you scale very quickly whilst maintaining the quality of work.
If you show your prospects in advance what you will fix for them versus only offering a list of services in a proposal, they will be more likely to hire you. This will allow you not only increase your deal closing rate but also charge them a lot more.
Moreover, you can approach other businesses and experts and “steal” from their knowledge. A simple Google query for the Chicago area shows a lot of useful results for someone looking for seoservicesusa seo chicago agency.
Reaching out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.
SEO (Search Engine Optimization) is the most widely adopted online marketing strategy by individuals and businesses. This is because SEO attracts highly targeted search engine traffic on a consistent basis, and it guarantees long-term results. Due to the effectiveness of SEO as a tool for attracting prospects; most small, medium and big businesses are now dedicating a significant fraction of their budget to this online marketing strategy.
i am totally impressed i have read your story vary interesting . i have loose my confidence but now when i have read your this article . now again my confidence is high i have little bit knowledge in Seo but i want Seo expert like as you hope sir if i need your help in future you will do help . thank you thank you thank you so much .
Include keywords with regional names into semantic core, choose the most relevant query and insert it in the Title of a landing page. Include the keyword into Description, where you can also add name, address, and phone number, if it is relevant and looks natural (remember, you create Descriptions first and foremost for people, so they ought to be easy to read).
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
Enticing enough for you? Hopefully so, bridging the online and offline experience has to be a top priority for small retail businesses in order to survive in today’s world. Focus on these three core tenants of business listings and citations, online reviews, and on-site SEO for optimizing your local search marketing efforts and you’ll be well on your way to reaping the benefits.
There are lots of SEO experts around, and one option, besides working for a company, is to offer consulting services to other businesses too. However, if you choose this path, you will have to invest in education, marketing and business organization if you want to obtain some profit too.
I am currently in the starting phase of starting a SEO Agency to escape my 9-5 boss after been working for almost 3 years now and be my own boss as you said. Going through this post, I realized I have also committed many mistakes that I shouldn’t had done. Thank you Nathan for sharing your experience. It will surely be helpful to newbies like me in the SEO Industry trying to build up a certain level of business and make money.
Good explanation regarding SEO for newbie ans as I am new to this SEO related job and I am still in learning process, this guide will help me a lot. Thanks a lot indeed for sharing such excellent stuff.
Louisa, if you have the resources in house then you should definitely do it in-house. However, most companies do not have the resources which is why they outsource to other companies. It all depends on what you feel comfortable doing. In my experience the best agencies will do better than any in-house entity. Primarily because their main focus is SEO.