Whether you have literally only learnt the term SEO for the first time reading this article, you’re a beginner, intermediate or super star SEO practitioner, one sure fire way to get leads and enquiries from business owners actually coming in to YOU is to rank your own SEO website for high value SEO keywords.
As trite and simple as it sounds, communication is the one thing that should be a constant. After an interaction with a very unhappy client, we made it a policy to have a weekly phone call with the business owner. This keeps things from getting out of hand and it also helps build and maintain the relationship.
Hi Neil ! it’s great lesson for me. As a newbie, i have got many ideas from this post. i always love to read Neil’s blogging ideas. i have been reading this site for two years and always get different ideas. best of luck.
The most important part of getting this method right is the sales copy of your letter. I use a very specific type of direct mail which includes a brief introduction, a few high value keywords with the monthly search volume that they’re competitors are currently outranking them for, a screenshot of the front page of Google that shows their competitors dominating it and a call to action to finish with.
I could list the many examples of emails I have sent out to businesses in the past using Power Leads Pro X but to save this guide from turning in to a never ending story, I’m not going to bother… Don’t worry though! I’ve included one of the emails I used which got me a number of enquiries from business owners in the bonus download at the end of this article. It’s in there beside lots of other priceless goodies I’m giving away to you guys today absolutely FREE! Keep reading to find out about the other bonuses I’ve got in store for you in the free download…
Scott, I think that price range is realistic. You really have to show them the value proposition you are offering them. Back it up with case studies and your past work. Shoot me an email so we can discuss some options. firstname.lastname@example.org
That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
If you use WordPress on your own domain, you are in luck. Adding title tags and meta descriptions to your pages is easy using free plugins such as All in One SEO, Platinum SEO, and SEO by Yoast. You can also get SEO suggestions by using premium plugins such as Scribe SEO.
I’ve struggled with whether I want to work for clients or work on my own authority site. I know there is good money in both. I am willing to bet that the folks ranking at the top for stuff like “best hosting” or “hosting reviews” etc must make at least 40k a month. You can make the same amount with an agency but then you would also have to deal with clients.
Get your clients some rankings: It is important to use your portfolio to show. If a client sees that you are ranking for a keyword that is according to its industry, they might contact you. So, it is very important to maintain a loss of the portfolio so that you can start.
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
Taking a step back, you’re enterprise content plan for the example used above might look something like this. At each stage, there are paid, social graph, or syndication options that go beyond traditional SEO and can work synergistically.
You’re opinion is correct if you think people getting paid thousands of dollars to do fundamental SEO anyone could figure out in a week of research using Google is true. I’m sure this does happen or has happened.
HubSpot is a marketing website with a lot of resources on SEO and digital marketing. Like Moz, HubSpot’s extensive network of information is a great starting place for business owners looking to learn more about digital marketing and SEO strategy. HubSpot SEO offers metrics on web traffic, competitor information and resources for modifying SEO strategy. It offers both paid and free versions with varying features.
“SEO is a cumulative process. If you start now, by the time your competitors catch on they’ll already be months or years behind you. And they’ll have to spend thousands to catch up. On the other hand, if you wait…it could be you playing a desperate game of catch-up” – This statement, for me, sums up why the potential client NEEDS to be buying the SEO services you are offering. It instils the urgency to get moving on it quick, plants the seed of fear about their competitors getting the jump on them the possibility of it costing them even more money in future to try and get on an even keel with their competitors again.
A common new years resolution is “quit the rat race and be your own boss”. In this article we’ll take a look at what is involved in starting up your own search marketing business, the opportunities you could grab, and the pitfalls you should avoid.