By showing potential clients how much more money you can make them versus how much you are charging, you can help make their decision to go with you pretty easy. The only thing they have to worry about is whether you can actually provide the results. To combat this, you would use testimonials and case studies to show what you have done in the past.
Start networking on Twitter – build up your relationships and just be active helping the community. Some of the best friends online I made was through helping when someone needed it, people really appreciate it.
Working for a family business or a steady corporation isn’t something to be looked down upon by any means. The key to mitigating the risks on both sides (getting laid off for example) is to be financially prudent, continually invest in yourself (earn a degree, start a side business), and be loyal to whom you work for or with. If you do those three things you will typically be ok in any reasonable situation.
You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.
What other forms of advertising/marketing do they currently use?: This question is a good one for a few reasons. Firstly because it gives you an idea of the sort of money the business owner is already spending on advertising. Secondly, once the business owner has revealed what advertising they currently pay for, you can ask them if they are happy with the response they are getting from that advertising. In most cases you will find that the answer to that question is that they simply don’t know. This is where you can explain how they can track exactly how many more targeted visitors they will get to their website through your SEO efforts.
“One of the gentlemen sitting in the room during my speech was a sales rep at Elpac Electronics and he approached me after my speech. He then told me that the company he worked for was looking for a seo. He introduced me to the marketing manager at the company and they hired me as a contractor for $3500 a month.”
5. Understand social media marketing. Websites like Facebook, Twitter, Pinterest, and Google+ have become extremely popular for all web businesses. If you can incorporate social media marketing with your SEO, you can not only charge more but you can also deliver better results.
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me as soon as possible and fortified.
However SEO Consulting Business is entirely performance-oriented service. You have to be dedicated and perform as per client needs. You have to master communication skills to understand what exactly your client expects from you. You have to be patient in your approach and constantly work in building a good reputation as a reliable SEO consulting professional as clients will prefer working with people whom they can trust.
Also wanted to give you a quick heads up that your SEOforBeginners.com link in the Education section isn’t properly linking out – it looks like you’re missing the all-important http:// part on that particular educational resource link my friend!
The number of small businesses coming online is increasing rapidly. But unfortunately, most brick and mortar businesses are still offline. This is an avenue for you to make extra cash by convincing them to put their business online and educating them about free traffic / customers.