It is good to start earning money once you get clients. You, however, need to start outsourcing your work when you are burdened with work. That’s when you need to outsource. Outsourcing is crucially vital to help you succeed as a freelance SEO. Initially, you can start outsourcing your work to selected people. But once you start getting more, more work, you can register your firm.
Luckily for you, I have a well used appointment setting script that I acquired from one of the best cold callers in the business. This script is tried and tested, and will stand the test of time. Once again, this free cold calling appointment setting script is included in the free download pack at the end of the article.
Before you can start getting clients, you need to decide how you are going to accept payments from them. I personally just invoice my clients at the end of every month for the SEO work done. Now, some of you may be thinking; “OMG! But what if they don’t pay!?”.
In this business you’ll notice that there are many agencies who specialize in one area of digital marketing. That could be web design, mobile, social media, PPC, online PR, etc. Often times, their clients will ask them about SEO services which they don’t offer. You want to partner with these agencies. Offer them a standard 10% finders fee if they send you any business. In other words, if they send you a client that you sign for $20,000, send them a check within 5 days of signing the new client for $2,000.
You would think this goes without saying, but you’d be surprised to know how many people want to start a SEO consulting business without knowing SEO that well. It takes a couple of years of working with websites, analyzing web traffic and writing articles in order to become proficient in SEO. There are some basic skills you should already have, such as identifying and analyzing keywords, writing quality content, using Google Analytics or other similar analytic programs, writing meta tags and meta descriptions etc.
Great post Neil I am also a young entrepreneur/author/SEO and I am really glad I stumbled across your blog today. Congratulations on all your success so far man!! Look forward to reading your future posts and I’ll see you at the top!
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
Sure I can advertise other places…but I can’t reach Google’s customers there. As an individual I can choose to use another search engine, but as a business I cannot magically make potential customers do the same. I HAVE to use Google or give up a huge market share.
Some of the other skills you need to develop include learning how to build, develop and manage user engagement. User engagement is one of the factors that encourage page ranking and if you are knowledgeable in this area, it will help provide better user experience for your clients.
What an amazing course, i got a review copy from Aehs01 and i must admit that the course is so detailed. I didn’t took all the course but i took the most important videos. I do own a SEO company myself and definitely there are some amazing unknown ways on how to land new clients.
Local SEO is a very different ballgame than performing SEO for a single website and requires attention to additional signals. Here are a few pointers for what to do after registering your business with Google and Bing.
To ease the process of receiving funds from your clients, you need to integrate a reliable payment processor into your website. PayPal is one of the most popular options. Many SEO firms also accept payment via credit cards, too. If you have some fears, you can stick with the old-fashioned method of receiving your payment via cheque or bank transfers.
Not being able to outsource all that upfront is probably a good thing. Many attempts at outsourcing fail because the outsourcer is not competent themselves in those particular tasks. Having experience in these areas is helpful because if a freelancer or staff member leaves you hanging, you’ll be able to keep things running efficiently while you search for another staff member.
Hi just started my own SEO business and we are finding getting customers is really hard as lots of businesses still don’t even know what SEO is and seem to think you just click a few buttons and your at the top of the search engines.
Although the demand for SEO increases consistently, you have to remember that it is still a discretion-based industry and not a need-based one. You have to chase people and convince them that they need your services. Start talking and show them that you are the local online marketing expert. Hit the streets, get to know the local business owners, and keep on bothering them until they say yes.
There are both advantages and disadvantages to each of the legal entities and therefore it is important that you speak with a lawyer or accountant to figure out the best structure for your specific needs.
Also, traffic for SEO keywords for huge cities like “SEO Los Angeles” and “SEO Chicago” is extremely low (despite the very high KD) compared to traffic for things like “best office chair” which has more volume but a lower LTV…
You have been invited to an old friends art exhibition, who you used to work with before he left his job to follow his passion and become an artist. You said yes and went, even though you are broke and you only have enough money left to feed yourself until your next payday.
Once we learned this, we started to work with as many large brands as possible, even if the large brand wasn’t willing to spend money on us… Heck, we were even willing to lose money or do the work for free.
I am pretty sure that if the person has the skills to optimize any website – he is also able to create his website and give the folks the prices for what he’s doing 🙂 I think You should focus on how to learn SEO. Thanks 🙂
I’m Gaurav Jain, a full time affiliate marketer since 2007. Welcome to my blog eMoneyIndeed.Com. During my affiliate marketing journey of 9 years I learned many things and I saw many ups and downs. My reason for starting eMoneyIndeed.Com blog is to help you Save & Make Money Online. In between I will write about Blogging, Online Marketing, Webhosting, SEO, Affiliate Marketing, Startups, Social Media, Email Marketing and more. Hope you enjoy the posts on eMoneyIndeed.Com
However SEO Consulting Business is entirely performance-oriented service. You have to be dedicated and perform as per client needs. You have to master communication skills to understand what exactly your client expects from you. You have to be patient in your approach and constantly work in building a good reputation as a reliable SEO consulting professional as clients will prefer working with people whom can trust.
For your business to succeed you need customers and most of them will come to you through referrals. You will need to build good relationships with professionals in your industry so that they can refer customers to you.
The first question anyone who starts a company should ask themselves is, “How do I get customers?” It’s a question that I didn’t have an answer to when I first got started. So, I just opened up the phone book and started cold calling businesses, literally. If you didn’t have a web address next to your name and phone number I called you. That was my strategy. If your heart is starting to race and you’re beginning to sweat, stop worrying. I’m not going to tell you to cold call anyone out of the phone book. Do they even make phone books anymore? Throughout the 10 years my agency was in business, and before I sold my SEO business to a big company, I developed 10 techniques on how to consistently get SEO customers.
In an ideal world I’d say to anyone thinking about starting an SEO company to dedicate a good few years learning all there is to know about SEO and test as much as possible on their own web properties before offering services to other people. You and I both know that almost nobody will actually follow the advice given in the tutorial as it is anyway, never mind actually dedicating years of their life to learning SEO and do it the hard way! 😛