What does make a difference though, is your broad experience base and how much you can apply it to the work you and your coworkers are doing. experience with things like managing social media campaigns, email campaigns, and usability.
Many of us in the industry are fighting to legitimize what we do. So when someone says “Hey, I have no experience and have no clue what I’m doing, but I’m just going to jump in and start an SEO business anyway,” we’re understandably wary of encouraging anyone to jump in and make that job even harder for us.
Life is too short to spend it doing the things you don’t like. But, life is too short to stay poor also! An SEO business lets you be your own boss and also earn a living doing that. The freedom and flexibility it gives you is real-tempting.
I once read from an agency owner that it’s impossible to scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.
The most important lesson I learned was to set the proper expectations with my clients right off the start. I found myself answering too many calls and wasting so much time dealing with needy customers. Now I simply let all my customers know how MY process works. Now I will answer any questions over email and we can have a monthly call to discuss progress if scheduled in advance. Eliminating the sky is falling calls.
Crafting a business plan also enforces an intellectual rigour that will help test and challenge your ideas. In crafting your business plan, various questions will occur to you. How many clients do you need to get in order to meet your financial goals? How many staff members can you afford based on those goals? If you allocate all your time to existing clients, how will have time to acquire new clients? you have a marketing budget to get new clients?
People want tangible deliverables so they know what they’re paying for. But they don’t want a package that comes with “everything” since not everyone needs everything. Break your services down into specific tangibles and price them that way. Here are examples…
SEO businesses offer to created legitimate techniques and methods to help drive traffic to clients websites. Now, that may sound complicated, but all it means is that they help to build links that point to a site which attracts visitors.
I’ll be providing an introduction to each of these three components in this post and providing more in-depth posts in the weeks to come. If you’re ready to start cashing in on greater local search visibility, you’ve come to the right place. But first, we’ll look at how the modern day consumer searches and shops in today’s world.
Lots of people want freebies, and I’ve been reluctant to give away too much…I will give clients a quick overview of their site/competitive environment as a way of justifying the need to hire an SEO agency; but I find that some have no intention of buying because they see this as a freebie and hope to get more freebies…I’m wondering how much one should ‘open the kimono’ during these early stages, and if one realizes that the company isn’t going to be a client, whether it is worthwhile to say: ‘Look, I’ll make you a deal, we’ll do x for you as a free service in return for allowing us to wear your logo on our site.’?
I used to work in the SEO department for a basement systems company and you have no idea how intricate a proper SEO company is. They owned a network of thousands of quality domains, blogs and websites whose sole purpose was to constantly build links back to the multiple business properties they owned. They had one main business but owned multiple domains to rank in different states and regions. Not to mention the managing of their anchor text, and conversion testing to see how a keyword would perform. The on page stuff is basic, the real value an SEO agency can provide now a days is a proper network of diverse high quality sites to provide links and knowing how to give those links and for what keywords.
What I also learned through this process is that though the majority of our customers were mid-sized businesses, they wanted to see all of the large Fortune 500 companies we worked with even though these customers themselves were nowhere near that size. When we showed our potential clients all of the small and medium businesses we worked with versus only showing them large brands we worked with, our conversion rate of locking them in as a customer decreased by almost half.
This is a huge business – what the hell is an SEO nowadays? In many ways SEO has become an umbrella term for online or digital marketing and many SEO’s will provide an overview of what the opportunities are online and how you can execute on them.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
I am currently in the starting phase of starting a SEO Agency to escape my 9-5 boss after been working for almost 3 years now and be my own boss as you said. Going through this post, I realized I have also committed many mistakes that I shouldn’t had done. Thank you Nathan for sharing your experience. It will surely be helpful to newbies like me in the SEO Industry trying to build up a certain level of business and make money.
Make sure you have a perfect grip on identifying and analyzing proper keywords, the on page SEO and off page SEO skill, ranking keywords on Google first page, analyzing sites potentials and rectifying SEO errors in a site, etc.
According to Google, roughly four out of five consumers use search engines to conduct local searches. Yet many small businesses have not claimed even a single a local business listing online, which is a huge missed opportunity.
This is always the question on every potential client’s lips and I always give the same/similar answer; ‘In most cases what happens is that you will start to see positive signs after 3 months, then page 1 listings within 4-6 months, top 3 listings within 6-9 months and number 1 listings within 12 months.