1. How would I convince someone to be my head of sales and head of seo and why would they be interested in joining a new business if they are making plenty of money already? How should I approach selling myself to them and convince them that I will not be a time waster and such ?
The number is huge. Now you understood the importance how important it is to be listed in local search for you If you are not taking it seriously you are lousing a lot of potential local customers.
Before Quora existed, I was on Linkedin Answers answering questions and always trying to be helpful. One day I answered a question some random person was asking, and the recipient was so grateful they sent us a RFP (Request for Proposal). Long story short, we signed that client for $20,000 per month… just by being helpful and answering questions.
Not only does it mean that you have a steady supply of leads coming in from the SEO rankings without having to constantly keep marketing and advertising to businesses, it is also the best possible advert for your SEO skills in the sense that you have managed to rank your website for the exact high value terms that the business owner has searched for to find your business.
There’s nothing more valuable than the relationship you have with you client, so taking their money and burning it on something that isn’t helping their company will not only destroy the contract, but also your relationship with the client.
The SEO approach for smaller businesses needs to be about a lot more than just SEO, it needs to be more about SEM – with strong emphasis on the “M” (arketing) in order to avoid the fate outlined in the link above. Google looks deficient if people can’t find the big brand names, but few will notice if a small, generic operator falls out of the index as another relative unknown will take their place.
My personal preference is to keep my team small and service a limited number of clients, well, because I want to work on more of my own stuff (and family stuff) rather than put more time into building a bigger team and managing them.
Sure I can advertise other places…but I can’t reach Google’s customers there. As an individual I can choose to use another search engine, but as a business I cannot magically make potential customers do the same. I HAVE to use Google or give up a huge market share.
When my first venture failed, I decided I was going to quit entrepreneurship, get a college degree like everyone else, and get a job after graduation. To get a head start on things, I started taking college classes while I was in high school.
Thank you, Ann! Everyone I talk to in this field has a different story, and each one is interesting. I hope folks interested in this career field find this post to be helpful in finding their focus. There’s plenty of work to be done, and the future looks bright!
Do you have experience starting a local SEO business or working as an SEO freelancer? I would love to hear your feedback if you want to leave a comment below. Also feel free to ask me any questions about this article or local SEO in general – and I’ll be glad to answer them.
Reaching out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.
An important point to discuss is what you should be charging your clients for SEO. This is a very hard question to answer in black and white as there are many factors to be considered, I will explain this in more detail later on in the guide.
Hey Nathan, I am just starting my agency. This will surely help me avoid mistakes that would have cost me dollaaaarrs. Again thanks a lot! And also have bookmarked your blog keep writing awesome stuff. 🙂
Let me start this section by clarifying that I am not a lawyer. If any of this seems like legal advise, it’s not. I’m just telling you my personal experience and preference with SEO contracts. Since 2003, I’ve used about five or six different SEO contracts. In that time, my SEO contracts grew and grew in length until they were about 30 pages. Then, about two years before I sold my SEO company, I threw my giant, colossal, and scary SEO contract in the garbage and started a fresh one, one more time. But this time I did it on my own. No lawyers. No outside advice. I just went with my gut.
Consumers are overwhelmed with the number of options they have available to them, whether it’s places to eat, places to shop for underwear, or places to fill up on gas. So search engines make life extremely easy for them by allowing them to enter a few keywords, and return a host of options ranked and filed based on a number of factors that make it easier for consumers to choose and be satisfied at the end of the transactions. If the recommendations or results prove satisfactory, consumers will return to the search engine and use it again, allowing them to monetize through advertising.
Additionally, many social media platforms, like Hootsuite and Tiny Torch, allow you to monitor and get alerts any time your brand is mentioned. Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.
The only way you can reach potential clients is to market your services. In my own opinion, the best way to market your local SEO service is to use SEO itself. Getting your website to rank highly for your target keywords; those keywords that clients use to search for businesses like yours is a telling proof that you are skilled enough to help other businesses with their SEO needs, too.
Note: This clause shouldn’t be mandatory. Let your customers remove it if they want. However, many won’t care. You can also use it as leverage. If you’re having a ton of success with a client, offer free or discounted services if you can add your link to their site.
When you begin your business you will have to make a choice whether you are going to target short term black hat SEO tactics or are you going to climb the more difficult, business building model which focuses on white hat strategies?
It worked for us and once we were established, we started charging the going rate (our charges were one offs-not residual income) because people were able to see the work we did and would start asking us to quote. If we hadn’t of done that then we would never have been heard of.
Thanks for the great post! I also read your recent one with the site review sample for your website. Do you have any sample proposals that indicate all of the ideas you talked about? It’s hard for me to visualize this for some reason and I think it would be super helpful. Thanks for your time!
This tactic still may not work for some partners, but it will work for many, and the partnership will then be much more valuable in their eyes than simply “having to give up link juice” without any apparent benefit to them.
I think the most important lesson I’ve learned is that you have to have a scalable process in place if you want scalable and predictable results. Such an eye-opening lesson, after learning that from the NYT best selling book, The E-Myth Revisited.
I think this sums up the entire guide nicely and is a good place to bring it to an end. I know it’s been a long read, over 10,000 words in fact, but I can’t stress enough that literally ANYONE can do this if they are willing to work hard and put their mind to it.
Matt D’Angelo is a B2B Tech Staff Writer based in New York City. After graduating from James Madison University with a degree in Journalism, Matt gained experience as a copy editor and writer for newspapers and various online publications. Matt joined the Purch team in 2017 and covers technology for Business.com and Business News Daily. Follow him on Twitter or email him.
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
I’m curious if folks would agree that SEO is much harder today. It used to be, I think, that most people didn’t know much about SEO, most websites did none of it and the search engines were less saavy. So…you could do simple things to get ranked higher.
Starting my own agency seemed like a fun and easy idea in the beginning. It was portrayed to look easy by all the courses and “gurus” who promoted the idea of starting your own agency. I soon realized the one issue. Getting clients is not easy. Not at all. I learned that I needed to put in a lot of work and figure out a strategy if I was serious about getting clients for my new agency.