People who run businesses have never got enough time in the day to complete the workload they already have running their company so you can be sure that if they are willing to give up their precious time to hear what you have to say then they are definitely interested in your services. It’s just up to you to make sure you’re prepared and ready to wow them and get that deal done.
This acts as a big number that they now have in their head and hopefully if you convince them well enough, they won’t want to drop any of the keywords you have proposed and will sign up to have you optimise their site for all of them.
Luckily for you, I have a well used appointment setting script that I acquired from one of the best cold callers in the business. This script is tried and tested, and will stand the test of time. Once again, this free cold calling appointment setting script is included in the free download pack at the end of the article.
2. Understand how to develop targeted traffic to a website. If you have clients paying you money for your services, then you need to be able to increase their traffic. Not only traffic, you must be able to grow their business because that is their ultimate aim.
In addition, another key component which you’ve also heard many times before is the importance of having a mobile-optimized site. What’s the point of increasing your rankings in local search results when your website isn’t accessible on-the-go, when users and potential customers actually need to access information. In fact, 73% of mobile search triggers additional action and conversion like:
One of the challenges of doing business in the SEO industry is that it is never static. It changes every now and then; what works today may be obsolete tomorrow. And just one algorithmic change can wipe out your entire years of hard work, so you always have to be on edge; constantly learning and testing.
If you have a content problem – or a lack of content problem – then this needs to be fixed. If you haven’t had a chance to implement markup yet (Schema.org, OpenGraph, RDFA, MicroFormats, etc.), this should be a priority.
Before Quora existed, I was on Linkedin Answers answering questions and always trying to be helpful. One day I answered a question some random person was asking, and the recipient was so grateful they sent us a RFP (Request for Proposal). Long story short, we signed that client for $20,000 per month… just by being helpful and answering questions.
Having a business plan will not only help you to get loans, but it also contributes to getting the attraction of huge companies. You never know what will happen in future so making a plan and implementing that will be a unique thing for any business.
With an SEO certification from a trusted brand, you can immediately solve the single biggest challenge in SEO – the trust issue. Further, most SEO certification programs offer training and resources to help you learn best-practices SEO, so that you can sell and fulfill.
Systemise EVERY process. You can easily manage 7 even up to 10 clients running everything yourself. However the moment you get past this numbers thing get crazy and unless you’ve got a team and systems in place you will not be able to scale!
It’s essential to have a plan, just as you need directions to get to a travel destination. You could wing it without a map, and you might arrive in your destination, but chances are you won’t. You’ll most likely get lost. A business plan helps you assess where you are, and remind you where you’re going.
I’ve generated thousands of dollars offering local SEO and web design to businesses over the years and this is my way of helping those that might be out there struggling to land that very first client.
You must remember that you will almost never leave a meeting with a business owner getting a straight ‘no’ answer. Even if for some reason they don’t want the service, they will usually just say the old ‘I’ll be in touch soon’ or ‘I need to discuss it with [INSERT RANDOM EMPLOYEE/PARTNER NAME] before we actually move forward with this’.
Great advice Marvin, especially this part: “Trust me on this. Don’t waste your valuable time on things anyone can do.” Getting stuck on stupid shit like reading emails that don’t matter or focusing on stuff that doesn’t make money is a time kill and a slow death to growth.
Note: This clause shouldn’t be mandatory. Let your customers remove it if they want. However, many won’t care. You can also use it as leverage. If you’re having a ton of success with a client, offer free or discounted services if you can add your link to their site.
Keep in mind that you can send partners potentials clients as well. That’s a great starting point and an excellent sign of good faith. Sending a new partner a client first is a great way to help get the ball rolling. I did this before I sold my agency and it was fantastic. A few times a month I would get a couple finder’s fee checks for doing practically nothing, except giving out a name and phone number to a current client.
So how is the quality of this data ensured? Through cross-referencing each data point across the world wide web. However, there are three major data brokers whose data powers the likes of Google, Bing, Yahoo, Apple and more when it comes to their small business listings, and they are:
Simply put, a citation is a “mention” of your business name on webpages other than your own, followed by your address, phone number, or both, regardless of whether there is a link to your website or not.
Please can you elaborate on this point… where do you get that figure from and should I be worried? We moved to Mountain View from the UK recently and already have two kids… admittedly, I’m employed full time, but I have ambitions of replicating what I have in the UK over here in the US… What you’re essentially saying is that if we were to go on and have a 3rd child we’d need 40-50k a year extra?!?!
It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page (they’re used by Apple maps), along with other local directories. Your first priority should be Google reviews though.
I’ve also noticed that the more you communicate with the client, the longer they will stay with you. I know, this process may seem like a pain in the butt, but it’s harder to get new clients than it is to keep your current ones paying. So, cherish your clients.
Whether a client is referred to you or they found you through some other means, sooner or later they are going to leave you. SEO is a business with a high churn rate… it’s very rare that someone will stick with you as a client for three years.
I’m glad that you like my guest post.. I agree, SEO business is fragile for most people. It takes a lot of experience, valid research, and tons of patience to succeed in SEO. But since these updates can be reverse-engineered, big companies can still pull out their big guns and continue their services.
PayPal: PayPal *IS* an option, however, they are extremely unreliable. PayPal has by far the worst customer service and support I’ve ever experienced from any company, BAR NONE! I’ve only listed it here as it is an option but do yourself a favour and stay well clear unless you absolutely have no other choice whatsoever.
Excellent Post! As a 10-yr SEO and start-up agency entrepreneur, you are hitting many nails squarely on the head. Anyone who is considering starting their own SEO consulting business and eventual agency from a blank canvas, take to heart this article!! One of the Pro’s of SEO is the fluid nature of our industry and survival of the fittest — those who are smart, nimble, hard-working & client-focused can survive & win and it keeps things very fresh & challenging! But that Pro is also a Con. Not only with algorithm shifts and the feeling of holding water in your hands — but also with a watered down marketplace of “SEO experts” who make it more difficult to legitimize our industry. SEO is highly-unique in the business world as most niche industries don’t have such perceived risk to all stakeholders.
I would help them with SEO audits, citations (core online profiles/directories), on-page SEO, speed optimization and Google Search Console. In 3 months my website was getting around 500 visitors/day resulting in about 2 inquiries/day for my services. This was on top of the $600/month affiliate income through my blog.
Whitespark’s citation intake and reports are non-branded so if you upsell this to clients, they probably won’t know you outsourced this. They also offer a citation clean-up service if they’re a complete mess.
SEO encompasses all aspect of marketing especially content creation. And in order to have great content the client might need a web designer, graphic designer, videographer, photographer, or a copywriter. As an SEO it’s YOUR job to make sure a client has these.
After working for other people for so long, you might feel that 2018 is the right time to venture into the great unknown of self employment and entrepreneurship. While this is a laudable move, you need to be sure you are getting into the right industry, and that you have the right tools to succeed in it.
Most importantly, don’t put up fake reviews or pay others to do so! It has to come about organically, and users will be able to smell a rat. Doing so may result in penalisation by the search engine instead.
Outside of being competent and getting results for your clients, the most important thing for a digital marketing agency to have is a pipeline of new clients. Client turnover happens… Every client isn’t the right fit your agency, so not every client you start out with is going to stay with you forever. But, as long as you can consistently bring in a flow of clients, your business will be healthy.