Excellent post. I think that if you work hard on Internet marketing and if you think that you could work on laptop 10-14 hours a day in right direction then you will get some where after few years. Your experience teaches you every thing !
What other forms of advertising/marketing do they currently use?: This question is a good one for a few reasons. Firstly because it gives you an idea of the sort of money the business owner is already spending on advertising. Secondly, once the business owner has revealed what advertising they currently pay for, you can ask them if they are happy with the response they are getting from that advertising. In most cases you will find that the answer to that question is that they simply don’t know. This is where you can explain how they can track exactly how many more targeted visitors they will get to their website through your SEO efforts.
Cool to hear your story Neil! You getting that first company such great results is what catapulted your SEO career. So many so-called SEO companies are robbing small businesses and not producing results. Good to hear you’re not on the “dark side” my friend.
Good stuff as always Neil. Really appreciate the insight and strategies. Many of them are strategies we stumbled into and have implemented without the roadmap you outlined. Wish this post was made 5 years ago lol.
At the end of the night your friend is really happy because he has sold all his paintings and the whole exhibition was a huge success. Your very happy for him, but you end up walking home feeling a little deflated and unhappy. Why can’t you follow in your friends footsteps and leave your job to follow your own passions.
The first thing you will need is a website for your new local SEO business. If you don’t already know how to build a website then check out my guide here, which shows you how to build a brand new WordPress website in less than 10 minutes! I recommend using Bluehost to register your domain and host your website (You also get a free domain name when you purchase their hosting).
In this weak and unstable economy it is really hard to reasonably project out 5 years on a life changing decision. There are so many variables to take into account that it’s difficult to give a tailored answer to each situation.
I think the most important lesson I’ve learned is that you have to have a scalable process in place if you want scalable and predictable results. Such an eye-opening lesson, after learning that from the NYT best selling book, The E-Myth Revisited.
Cathie, sounds like you have a great problem to have. I would say reaching out to other industry leaders to see what works and what doesn’t. More often than not you can find this information on their website or blog.
You have to learn to delegate. If you can outsource or white label any of your services, do it. I still struggle with letting go of control over certain aspects of the company but having a partner like Marketer’s Center makes it much easier.
In an ideal world I’d say to anyone thinking about starting an SEO company to dedicate a good few years learning all there is to know about SEO and test as much as possible on their own web properties before offering services to other people. You and I both know that almost nobody will actually follow the advice given in the tutorial as it is anyway, never mind actually dedicating years of their life to learning SEO and do it the hard way! 😛
Once you hit that growth stage, what really matters is making success repeatable. This means blogging with consistency, meeting new agencies to partner with consistently, and following up with existing customers to gain an understanding of their satisfaction consistently too. It sure takes a lot of work but if you love what you do (and I definitely do) it off in spades.
Shema.org hides its markup code from users, although it is extremely essential for search engines. With its help, you let search engines identify a certain part of a text, like name, address, and business phone.
When it comes to working for yourself, it’s hard to underestimate the freedom of picking your own areas of working to your own timetable. These are real benefits. If your goals align more closely with a job i.e. a regular income and a regular time schedule, then you might decide that getting a job with an employer will suit you best. If you value autonomy, then running your own business might suit you better.
One of the gentlemen sitting in the room during my speech was a sales rep from Elpac Electronics. He approached me after my speech and told me that the company he worked for was looking for an SEO person. He introduced me to the marketing manager of the company, and the company hired me as a contractor for $3,500 a month.
Pricing is alway a tricky topic to discuss because everyone tends to price their SEO services a little different. Pricing is based on experience and industry standards. Since there is no turn key solution, pricing tends to fluctuate a lot in the SEO industry. It’s not like buying a printer or a car, so you have to be very strategic in order to get business. It’s also not an industry where the lowest bid wins the client. There are many factors that come in to play.
However SEO Consulting Business is entirely performance-oriented service. You have to be dedicated and perform as per client needs. You have to master communication skills to understand what exactly your client expects from you. You have to be patient in your approach and constantly work in building a good reputation as a reliable SEO consulting professional as clients will prefer working with people whom they can trust.
You need to also develop a system that would help you check and correct errors that can hurt SEO ranking for your clients’ websites. Some of the errors that can negatively affect SEO rankings are broken links, wrong file names, complicated URL and poor grammar.
Throughout your SEO company’s website, strategically place free downloads that your visitors will love. For example, do some research on pricing in the SEO industry, create a simple one or two page report, and give it a way for free on your website as long as the visitor shares that free download first. In exchange for sharing your website with a quick click, your visitor gets a very valuable resource (with your name on it). It’s a huge win for you and your visitor. Below I’ve listed my favorite tools for giving away a free download in exchange for sharing your site.
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
E.g., I remember a project – the client had some money to spend (a government agency) and had some very vague idea. There was no clearly defined scope with clearly set expectations of deliverables. I took it. Man, it backfired. It turned out there were several other people in the picture, “stakeholders” as they would call them in my field, and they all had strong and loud ideas for what they wanted to be done, and there was no consensus. I ended up spending endless time facilitating endless discussions with them of what should be done etc etc etc, all of which after the contract was already in place. The end result: I spent ridiculous amounts of time, nobody was happy, the amount of money was small and totally not worth it, and I was to blame for everything. Man, I learned a lot from that one project.
[sociallocker id=”571″]If you have any questions at all about this tutorial then please feel free to either leave a comment below or click the link below to download the Bonus Download file. Once you’ve downloaded the file, you will have to unzip the folder. If you don’t know how to do this, you can download the free software called 7Zip to do it for free.
Also make sure you niche down as much as possible, as this is where you are going to find opportunity and be able to potentially establish your site as an authority and trusted resource for information.
You can start an online business on whatever you want, whether it’s; a cookery site teaching people how to eat healthy food, a site selling scale model boats, a local dog walking business, a professional consultancy business dealing with multinationals, even selling your own art! etc. Online businesses are cheap to initially set-up and allows you to reach a large market of people via the internet.