In the short run, you will lose money on business development. In the long run, however, you’ll be able to make it up. The quickest way for you to increase your revenue is to become the outsourced arm of bigger agencies.
You convince a prospect to sign up to have you perform SEO services on their website to target 10 keywords. You previously checked the price that the SEO reseller company charges to optimise 10 keywords per month. In this example, let’s say that the SEO reseller company charges £250 (~US$400) for SEO services on 10 keywords per month.
The next step is to run some searches on Power Leads Pro X to harvest the details of all the printers, accountants, web designers and any other business that works on a business to business basis in your area. Once you have all the details of these businesses, first thing you should do is compose an email using the Power Leads Pro X mailing feature and send it out to every one of these businesses.
Depending on where you are in the world, the chances are that there is a large online classified site that serves your country. Some examples being Craigslist (US), Gumtree (UK, AU, NZ) and Kijiji (CA). These sites are free to post on and receive a lot of daily traffic.
What I’m about to show you, is something I never had. A step by step, ultimate guide on how to start a SEO business. I had to learn everything through trial and error, which took an incredible amount of time and energy. I wish someone had posted a detailed guide that would have saved me the time and money I spent learning the business side of SEO. That being said, I’m going to tell you everything I learned starting a successful SEO business and going from making a few hundred dollars a month to making over $120,000 per month. Eventually, my SEO company was so successful a huge agency in Chicago acquired it, which is how and why I founded MySiteAuditor. But that’s another story.
Thanks for a great post here Kristi – it helped fill in some of the blanks for me. Also worth reminding myself that there’s not much point creating content with blogposts etc and then not bothering to take an extra few minutes to optimise internal links, and promote the content through social media channels at least. I think of SEO as being consistent with a series of small steps, rather than trying to do the ONE big thing!
If you have a small website, you can do some on-page SEO and off-page SEO.On-page SEO refers to optimize the TDK (title, keywords, descriptions), external links, original content, updates and conversion etc..
1. “Create your own website.” This is crucial because if you don’t even have a website, how are you going to convince people that you know anything about the Internet? Don’t get too caught up in this part though – just include your email address and phone number so people can reach you. That should about do it. (Oh, also: Add a blog and blog a lot about SEO and make sure all your posts are optimized. Easy, right?)
Great article. But how did you help Elpac to rank so well without outsourcing? Did you write the articles, make the connections, etc yourself. I do SEO and have 6 clients but it’s hard to do everything on your own.
If you gained nothing from this post then feel free to write your own better & deeper post. I hope some ignorant jackass then comments on it calling it deceptive spam because it didn’t precisely fit their opinion/needs/wants/desires.
Another wonderfully written and descriptive post Neil! As usual you laid everything out and like you mention people are lazy so half of us wont bother to do as you say. Hey don’t forget to go meet the guy for lunch that got you started!
Never ever guarantee anything. Tell them that your services are based on your best efforts and depending on a series of factors, results may depend on both timing and costs. Steer away from promising high rankings in 30 days or less. That will kill your business and you did not even start yet.
Can I start an SEO consulting company with no formal training or experience in SEO? I am knowledgeable about article writing, proper title tags, keyword research, and site structure. I may take Market Motive’s SEO Master Certification course.
Don’t go away and build your website, buy all the necessary software and then just give up after a week because you’ve not had 100 people phoning you to arrange meetings. It’s going to take time and effort but eventually you CAN and WILL have a successful SEO business of your own… But… Only if you REALLY WANT to!
Now you may be wondering where you can find a trusted, reliable SEO reseller service like the one I just mentioned in the example above to be able to complete the entire puzzle of how to make money with your own SEO business.
Live Chats aren’t the most annoying thing in the world anymore. They actually work really great if set up right. We used Olark for the last couple of years and sold thousands and thousand of dollars in deals because of it. With a live chat on your SEO company’s website you’ll get notified when a potential client is on your site. They can message you for help or you can even message them. Think about walking into store. What if you had a questions but the store had no employees on staff? Strange, right? Be in your store at all times in case a potential customer has a question. Live Chats let you do that.
Having a good local Search Engine Optimization can help one to get a lot of the local presence of the brand and a lot of the local crowd. This gives way to more people to turn up at the particular location that one has chosen. This can help to talk to the people face to face and then create the good contact relation with the costumers.
Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.
Perhaps the best piece of advice is to dive in. A lot about running your own business isn’t knowable until you do it. so if one of your new years resolutions was to quit the day job and strike out on your own, then go for it!
Getting better rankings and traffic is important, but you can still lose clients by not showing them the true value of what you are doing. Once I started keeping track of attribution on various aspects like calls, leads and revenue it became much easier to show results and retain clients.
Moz’ Rand Fishkin carried out an interesting experiment with his Twitter followers to see the impact of a large increase in SERP CTR on search rankings. The results were pretty huge — he saw several position ranking increases in less than an hour!
Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.
It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page (they’re used by Apple maps), along with other local directories. Your first priority should be Google reviews though.
Look for best ‘SEO reseller provider’, you can provide all of their services and mark up as much as you want. Being an SEO wizard is not necessary.. SEO reselling, is more on sales and marketing.. This kind of business model can be done through online too.
I am pretty sure that if the person has the to optimize any website – he is also able to create his website and give the folks the prices for what he’s doing 🙂 I think You should focus on how to learn SEO. Thanks 🙂