Page Optimization – Remember, Google ranks web pages in their search results, not websites. So focus on optimizing one page for one or two keywords. My secret sauce for optimizing a specific web page is published and outputted for free here on MySiteAuditor. When you run an audit and view a PDF report you can clearly see a checklist of everything I do to a web page to optimize it for a target keyword. If you’re not already a customer your don’t have to pay for this, just run a free audit on MySiteAuditor, then study and follow the report.
Hi Nishit! I checked our database, it says that it has sent out all the emails to you. Make sure you approve our email address, so they don’t get lost in the future. I’m pretty sure it was a problem with your email account.
SEMRush provides analytics tools, social media reporting and SEO information about your website. It builds in competitor analytics as well, and can be used for keyword research and analyzing backlinks. SEMRush is a good tool for small business owners who have some experience in SEO already. It also provides data on things like Google Shopping ads and other product displays. SEMRush plans start at $99.95 per month.
I once read from an agency owner that it’s impossible to scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.
Start off by partnering with a couple local web design freelancers, then start offering web design to your SEO clients. After all, many SEO projects require an overhaul of the client’s site because the development is super old and very SEO unfriendly. Once you’re getting more web design business, and only when you’re getting enough web design business, bring on the web designer full-time.
Smartphones and Internet have seeped into our lives completely. Modern people stay connected to the worldwide web 24 hours a day. Residents of the metropolitan areas more and more address the Internet to sort out their local issues. Things like purchasing, booking, delivery, and other services become easier every day. At the same time, however, competition between local businesses also rises. This article will tell you how to get your place on Google Local SERPs (Search Engine Result Pages) in 4 steps.
The last, but not least, piece of advice I want to give you is to never stop giving. One of the major ways I grew the SEO agency is by helping people for free. When I first started, people helped me for free, so I would try to pay it forward by doing the same thing.
JFK’s quote, “Those who make peaceful revolution impossible will make violent revolution inevitable.” seems apropos here. The “violence” is the efforts of blackhat SEOs and advertisers to take back their share of what was lost through whatever methods they can use to circumvent Google’s guidelines.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.
Your website is the hub of your SEO business. In the 10 years I ran my agency, I had at least 15 different sites. Pay attention, because I’m going to save you a lot of time, energy and AB testing by telling you exactly what worked and what didn’t work. To make this easy, just remember two simple words, “clean” and “simple”. Forget everything else, and ignore everything you see in web design today. Most website are terrible, even the ones created by amazing and talented graphic designers. Here’s why. When a customer comes to your website they want to know three things. Who you are, what you’ve done and how to contact you. That’s Everything else is bullshit. This isn’t just my opinion. It’s a conclusion based on analytics and years of obsessive studying and experience.
Knowing how to set up a structure for your business might seem basic; “I’m going to start an SEO business because I know SEO”. However, there are things to consider that are involved with your business.
Since you are starting small, you may want to launch your business right from home; so as to reduce your overhead expenses and risk. However, you must make sure that your proposed home office is conducive and free from noise / distractions.