BingBing Maps & LocalChannel: LocalGoogleGoogle: Google My BusinessGoogle: Maps & LocalLocal Search ColumnSEO – Search Engine OptimizationSEO: LocalSEO: Structured Data & Schema.orgSEO: Titles & Descriptions
But let’s say you’ve figured out how to rank well. Your skills are valuable, because top ten rankings are valuable. Another bonus, given Google is making life more difficult, is that it creates a barrier to entry. There will be less threat from newcomers who have just bought a book on How To SEO.
Things to be taken care of with local SEO: The similarity in the contents. This can make the monotony in the mind of the user, and this can lead to the filtering out of the search on Google. There are times when a particular website can have almost content similar to the older ones, and this can lead to Google penalizing the website.
According to the statistics, 88% of buyers trust online reviews of a local company more than advice from their acquaintances. As stated in the same research, the majority of people read on average 6 reviews about a company, before making a purchase from it. For another thing, reviews influence site’s ranking position in the local search results.
Page 3: Keywords and search volume. This page should contain a list of keywords and related monthly search volume in Google for each keyword. The keyword research stage is a very important one and you need to ensure that you do it right in order to maximise your potential earnings from each client. You must make sure that you provide the client with a list of as many keywords as you can possibly find that have reasonable monthly search volume (I personally never include any keyword that has less than 100 searches per month).
Cashflow is by far the most important consideration. You can have customers lined up, they are buying what you have, they are placing more orders, but if you can’t meet your bills, then your business will crash. Consider what line of credit you may need in order to maintain cashflow.
Even if someone is not a business owner, you never know when their boss, a colleague or friend may require services that you offer. That’s when giving them your business card can pay dividends days, weeks, months or even years down the line.
I make a very good living online using various methods which I am going to teach you how to do absolutely FREE! If this is your first time visiting the site, take the time to read through my tutorials and reviews. If you find one you like, then focus on that one method and if you put enough effort in, there’s no reason why you can’t eventually make a good living online too.
Absolutely yes you can, especially if you have sales and business experience. You can start small and begin selling the service to local businesses. Sell the service for at least $500/month for 6 months… anything less is going to be a complete waste of time. Even at that price profits can diminish quickly, especially if you are outsourcing services.
SEO is a knowledge-based game and you can’t start a successful business around it if you don’t understand how it works. To succeed as an SEO service provider, you must invest in learning everything you can about SEO; and that definitely takes time / resources. But you will definitely smile to the bank in the long run if you stick to it.
As you are making your way through the steps of creating whatever it is you are intending to sell, consider logging the process. Create a manual along the way. A manual that is constantly revised as you learn faster, and better ways of doing things will be invaluable to your future growth.
I’m sure there are many other ways you can accept payments from your clients in your own country and probably indeed in the UK. I’m not going to cover all of them as I don’t have experience using them myself. The facts are that invoice client, receive payment by cheque or bank transfer from client, and then send client receipt works perfectly well.
So if you are going to get and keep your clients loyal, then you must do a good job educating them about the importance / benefits of SEO to their business. You will also need to teach them how to measure their SEO results and growth. Thereby making them understand what you are doing and appreciate your efforts. However, this will cost you not just money but also time.
Who are your advisors? i.e. your accountant, lawyer, mentor and financial planner, if applicable. This section is especially important if you’re seeking financing as banks will want to see that you’re operating with professional guidance.
What I also learned through this process is that though the majority of our customers were mid-sized businesses, they wanted to see all of the large Fortune 500 companies we worked with even though these customers themselves were nowhere near that size. When we showed our potential clients all of the small and medium businesses we worked with versus only showing them large brands we worked with, our conversion rate of locking them in as a customer decreased by almost half.
4) The ability of your staff to Play and have Fun! The more they test, try and fail on your/their pet projects or affiliate sites… the better results and performance you deliver to your clients websites.
The trick with any of these approaches is to find a niche, preferably one that is growing quickly. Okay, the SEO consultant market is swamped due to low barriers to entry, but perhaps the SEO provider market in your home town isn’t.
1. How would I convince someone to be my head of sales and head of seo and why would they be interested in joining a new business if they are making plenty of money already? How should I approach selling myself to them and convince them that I will not be a time waster and such ?
Each client is coming to you for different reasons and it’s important to always have that in mind when working with them. They all want help growing or maintain their business, but this looks different to them dependent on their outlook and business.
Consultants in SEO and marketing in general have seen a huge uptick in job openings in the past few years. An October study by CNNMoney and PayScale.com place consultants, which include SEO specialists, as the second-best positions in the U.S. based on pay and industry growth. According to the survey, they comprise more than 282,000 jobs with a 41.2 percent growth rate over the past 10 years.
It’s free and you can do this in one weekend. To get your Google Analytics certification you should have a practice Google Analytics account (a live website). Then follow the video tutorials from Course 1 and Course 2 which is also has practice quizzes – making it easy.
The first thing you will need is a website for your new local SEO business. If you don’t already know how to build a website then check out my guide here, which shows you how to build a brand new WordPress website in less than 10 minutes! I recommend using Bluehost to register your domain and host your website (You also get a free domain name when you purchase their hosting).
I own a product photography business and i’m getting ready to start a huge content marketing push. I’ve been following your blog for the last 2 years and this article stuck in my head. I’ve noticed that in my keyword research that ‘how to’ photograph it yourself keywords make up a huge portion of the traffic looking for our primary keyword term “product photography”.
Live Chats aren’t the most annoying thing in the world anymore. They actually work really great if set up right. We used Olark for the last couple of years and sold thousands and thousand of dollars in deals because of it. With a live chat on your SEO company’s website you’ll get notified when a potential client is on your site. They can message you for help or you can even message them. Think about walking into store. What if you had a questions but the store had no employees on staff? Strange, right? Be in your store at all times in case a potential customer has a question. Live Chats let you do that.