Despite what your competitors are doing and despite what you’ve read and may have been doing for the past few years, SEO is not just tweaking, optimizing and link building. It’s optimizing and mostly link earning. Earning links to your client’s site is more natural and safer. you can earn links by creating amazing content that your client’s target market would love to read and share. Here are a few examples:
An SEO audit is a great way to start working with a client. Download my Local SEO Audit Template in a Google Doc. It’s 18 pages of solid recommendations and assumes the client needs work in these areas:
SEO. Organic search. Algorithms. Queries. Sound like Greek to you? Don’t worry – SEO (short for “search engine optimization”) isn’t nearly as complicated as you might think. And this short little acronym can mean a seriously big boost for your business. All it takes is a little time and knowledge, and you’ll be driving more customers to your website.
Essentially, the more often your business listing is consistent across the multiple data providers, the more likely it is to be trusted, and the more likely it is to be served up by Google or any of the other search players when someone types in a keyword. Quality and relevance above all is the key to remember.
Having a good local Search Engine Optimization can help one to get a lot of the local presence of the brand and a lot of the local crowd. This gives way to more people to turn up at the particular location that one has chosen. This can help to talk to the people face to face and then create the good contact relation with the costumers.
This helps demonstrate your expert knowledge of a particular subject, and with the pubs distribution and syndication channels helps gets you (and your business) exposure and promotion at scale. And the only cost is your time.
Even when you are “the boss” working for yourself if you have any level of success you will soon be “the boss” with employees of your own. And many successful businesses don’t have 1 boss, but rather hundreds or thousands of them – their customers.
Some of the other skills you need to develop include learning how to build, develop and manage user engagement. User engagement is one of the factors that encourage page ranking and if you are knowledgeable in this area, it will help provide better user experience for your clients.
Monthly SEO and Reporting – This is how many hours you’re going to spend consulting, creating, reporting and optimizing content to grow your client’s domain authority and improve their rankings in Google.
Nice post, Its funny how almost every seo company on earth is using everything but seo to find clients though, this is true and leaves a sour taste in the industry as everyone is just in it for the money. Nice post though 🙂
Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of things easy.
Can you outsource those or do you need to do all the work yourself? When will you want to hire, and what for? What can you charge for those services? Is the value going to correspond to your pricing?)
Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is such a popular services. But you can get started on building quality links by doing some of the following activities.
We all know SEO is a competitive industry so geographically target businesses in your local area can be a great place to start. Simply putting your city name in your domain name will also get you some quick wins.
The title tag of a page is the main text that describes an online document and remains one of the strongest SEO signals that a webmaster has complete control over. Moreover, it is the first interaction your site is having with a searcher and possibly the only thing they’ll read before deciding whether or not your site will answer their query effectively.
Another brilliant feature of the mailer is that you can also use spin syntax to make each email that is sent out totally unique. This means that for example a sentence that would normally be the identical in every email would now be unique, yet still be readable and make total sense, in every email.
Keep in mind that the competition can be fierce as any lucrative niche will likely already have many competitors. Also keep in mind that Google is likely gunning for you, as there have been clampdowns on thin-affiliates in recent years i.e. affiliates who don’t provide a great deal of unique and useful content.
Anything you can do at this point to instil fear and urgency in the client should be used, they feel like if they don’t grab this opportunity now, they are going to be missing out and losing ground to their competitors (Which in reality is true).
Am only a beginner to all this and I love reading your guides and I find what do you is amazing and its really inspiring to me and because of you I am really decided to this. Sometimes I do feel like am seeing no results and sometime I give up thinking I can’t do this at all maybe it’s because am not making enough back-links? (just spam my way to the top?). To be honest I have no idea what am doing half of time and in time I will eventually figure it out. Anything that I read I can’t process it, there’s so much you’ve written and I only remember the basics.
The best way to charge a client is by charging an hourly rate; however, this can be kind of difficult when starting an SEO business. Your clients will not like paying for your learning curve, and they won’t like an open ended price. Fixed pricing seems a lot safer to most clients… until you get bigger and better clients. So, I recommend doing a combination of both an hourly rate and a fixed cost when starting an SEO business. Here’s a break down: