Be very specific when choosing a niche. Who would you really like to work for? What, specifically, would you really like to do? “Search marketing” is perhaps a too wide of a niche these days, but how about exclusive search marketing for tourism businesses?
Once you hit that growth stage, what really matters is making success repeatable. This means blogging with consistency, meeting new agencies to partner with consistently, and following up with existing customers to gain an understanding of their satisfaction consistently too. It sure takes a lot of work but if you love what you do (and I definitely do) it pays off in spades.
I’ve struggled with whether I want to work for clients or work on my own authority site. I know there is good money in both. I am willing to bet that the folks ranking at the top for stuff like “best hosting” or “hosting reviews” etc must make at least 40k a month. You can make the same amount with an agency but then you would also have to deal with clients.
The point I am trying to make is that a lot of people reading this may feel that it’s all too much for them and the fear of failure will prevent them from being able to succeed. I’m here to tell you that no matter who you are, you CAN succeed at running your own successful SEO business; you just need to take everything on board in this guide and actually put it in to practice.
Once a solid foundation of NAP and categorization is in place, positive reviews from customers will not only build confidence from prospective new customers, it will also boost your local search rankings. The easiest way to get started collecting reviews is simply to ask. This can be as easy as an automatic email sent to customers. Whichever makes more sense for your business is just fine.
I’m curious if folks would agree that SEO is much harder today. It used to be, I think, that most people didn’t know much about SEO, most websites did none of it and the search engines were less saavy. So…you could do simple things to get ranked higher.
A good SEO agency in a typical metro area can bring in $20,000 to $100,000 per month and up as the business grows and as long term monthly retainers are secured. A great SEO agency can do even better.
Let me help you through some basic and important points, whether you are a part-time worker, or a freelancer, or a business entrepreneur who wants to work full time with your project. Whatever you maybe but this post will help you.
If we hadn’t accounted well for that time in the pricing we established for our services then we would have had to eat that time and really have gotten paid less than we’d actually charged for the audit.
I make a very good living online using various methods which I am going to teach you how to do absolutely FREE! If this is your first time visiting the site, take the time to read through my tutorials and reviews. If you find one you like, then focus on that one method and if you put enough effort in, there’s no reason why you can’t eventually make a good living online too.
Secondly, and what is typically been the case for me in the past, if you start delivering these results quicker than the time frames you have set out, it makes the client even happier (think referrals and testimonials!).
So, I would advise you to choose it as the platform for your website. For the design, you can hire a professional website designer for a few hundred bucks. But if you are on a tight budget, consider buying a fully customizable professional theme.
You would think this goes without saying, but you’d be surprised to know how many people want to start a SEO consulting business without knowing SEO that well. It takes a couple of years of working with websites, analyzing web traffic and writing articles in order to become proficient in SEO. There are some basic skills you should already have, such as identifying and analyzing keywords, writing quality content, using Google Analytics or other similar analytic programs, writing meta tags and meta descriptions etc.
But if you treat that client poorly, not only will they stop paying you, but you’ll notice that the number of referrals you get on a regular basis will slowly start going down. For this reason,you have to have a clean reputation and be known for taking care of your clients even when you don’t think it makes sense to. By doing this, in the long run, you’ll continually gain new clients from referrals.
Thanks. Basically for a while now I have been looking into starting a digital marketing agency and only in the past year or so started studying more seriously from sources such as yourself and Brian. Also, I started studying about sales at the same time. My end goal for this project is to have a strong,self-funded business with offices around Europe, but for the basics I think that I need someone to be my head of sales and another person to be the head of seo or something like that, because I do not have enough experience to do these on my own yet. The couple of questions I wanted to ask you at this point are the following:
When you’re in meetings with clients, it’s essential that you really hammer home the benefits of SEO and why they NEED the service you are offering. Here are some statements and facts that you should learn off by heart and all of them should be used in meetings with clients;
I went over the article again and I think I like the public speaker engagements as a sales channel. So next month I will get some training on this. But how do I find the events that would be willing to have me as a speaker even if I pay for it? Hope you can provide some advice on this.
All the above – Knowledge is King, and Experience is Queen. If you can get both, then you’ll be the front of others. Sometimes people can talk but cannot deliver. This is why many SEO Guru, cannot becoming the next billionaire.
Or work on generating some revenue (if you’re pursuing a publishing model), and have an idea of where your leads will come from (again testing this out and seeing if you have enough lead flow from word of mouth or other advertising is important).