Only you know for sure, but it pays to spend a bit of time taking a good look at yourself, your existing skills and what you really like doing before you decide if “working for someone else” or “working for yourself” is the right answer.
CONTENT CREATION – Only create great content that provides real value and is better than what’s currently already out there. Google your competition, see what type of content they have, then create something better and be sure to include stats and visuals when possible.
While some of you may be thinking this goes against everything that an SEO business stands for, it would be a mistake to overlook the old fashioned Yellow Pages book for promotion. There are still a lot of people who use the Yellow Pages to find businesses and services that haven’t yet started using the web for this instead.
Excellent article.You definitely hit it on the head regarding your cheapest clients being the most demanding.Working with clients with large marketing budgets and high value per client is a rather pleasant experience I’ve found in my business.The ones on a shoe string budget are always wanting you to carry their entire business and don’t understand the value of the service.I’ve actually found most of these clients don’t pay on time either and often fall off completely.
What creating any SEO business, it’s vital that you start with developing your personal brand. The first thing I would recommend is to decide who you want to be in this industry and how you want to differentiate yourself.
BONUS: As an additional bonus, I’ve included a tiny sample of 25 New York lawyer leads scraped using Power Leads Pro X in the bonus download at the end of this tutorial. This is to show you just how much valuable info Power Leads Pro X gathers and to give you some more ideas as to how you can use this powerful tool.
If you employ this method properly, it can literally be the only form of marketing you EVER have to do to generate new clients. Another method you must also employ is to offer your paying clients exactly the same deal.
After improving the content, you can start getting links to them. It’ll be much easier to get links to it, as soon as the content can prove that it’s the best resource on the web about the topic/information it’s providing.
It takes a lot of work Troy, but as you develop your skills and talents, you can begin to outsource a few things here and there to a virtual assistant. Spend time focusing ON your business in addition to IN your business
However, you need to understand your relative positions in order to negotiate well. If you’re offering a generic search marketing service and there are ten other similar providers bidding for the job, then your position is likely very weak unless you’re the preferred supplier. Personally, I’d avoid any bidding situation where I’m not the preferred supplier.
My SEO company landed the business of many of the top real estate firms in Chicago simply by adding our name and link in the bottom of a small real estate agent’s website we were working with. We got this guy to page #1 for “Chicago condos” and of course, all of the big real estate firms wanted to know how we did it and if we could do it for them.
Link building is still one of the most important aspects of SEO. No-one can deny that you need high-quality links if you want to see success in your SEO efforts. But what are high-quality links, and what makes them so important?
This is seriously impressive. Tons of ideas on how to build a solid SEO agency. My only fear now is that all SEO trying to get off the ground are going to start doing some of these things and make them less effective.
Brilliantly written, thoroughly liked reading the post. Especially the points you have mentioned about things to keep in mind when doing a face to face meeting with prospective clients are encouraging.
UberSuggest is a free online keyword generator. Much like Answer the Public, UberSuggest can be used to brainstorm new keywords and analyze old ones. It provides results in both a list and cloud form. You can filter results and view built-in Google Trends data to understand when the keyword is being searched the most. Keywords can be easily copy and pasted or downloaded into a CSV file for further reference.
Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
Accordingly ensure you’re always delivering value outside of just the number of rankings or which keywords are ranking #1. Help clients improve their conversion rate, create videos, content, paid marketing and/or other areas you’re already competent in.
He said doing both would teach me invaluable lessons on doing hands-on SEO and also help give back to the online community. He was right on all counts, and I am forever indebted to him for his sage advice.
I agree with most of what you said here except for the link building aspects. Building links is still the most important aspect to SEO and there is no white hat, black hat or organic. It’s all black hat if you’re trying to manipulate the search in any way. I don’t have a problem with it at all – just saying a link is a link.
Fully populate each and every relevant section so that your listing is complete. If you’re a service business and don’t have a location customers or clients can visit, don’t worry; you can choose to hide your physical address as you’re setting up your Google My Business listing.
Online reviews- reviews play very important role in decision making for a user. In today’s marketplace user has many options to choose from. in such situation users generally go with the other consumers reviews. 52% consumers say that positive reviews about a business make them user its services. Reviews also make your website more visible in search results. Reviews on your website show how users are engaged on your website. The more positive user reviews you have the better chances you have to come on Local search listing.
The most important thing you need to know is the verified information about your company means that it will help your brand to get on the first page of the extended search results. Alternatively, users will be able to find your company right on Google maps and build the route in a matter of seconds.
One thing any good business owner knows is to ALWAYS have business cards on your person at all times, as you never know when an opportunity may present itself! Hand your business cards out to everybody and anybody.
You don’t need a 35 page business plan (a lot of the economics of a service based business in particular are fairly straight forward), but you do need to work on lining up a few clients first (if you’re planning to start a services business)…
After a few months of me working with Elpac, their rankings shot up to number one on Google for terms like “power supplies”. They were so happy, they introduced me to other companies they knew. Within months, I was pulling in around $20,000 a month from SEO consulting.
TIP: It’s best to use this example when presenting the business owner with both the list of targeted keywords with the search volume *(the amount that should be inserted in to the statement at ‘[X amount]’) for each one and a screenshot from Google of one of the main keywords with their main competitors’ front page listings highlighted on the front page.
George! My old friend from my Bing Webmaster Center days! How goes it? I am living IM Ninjas CEO Jim Boykin’s (and Google’s) slogan: “I’m feeling lucky!” It’s so good to hear from you. Thanks for the kind words!
DISCLAIMER: In the spirit of currently discussing all things law and legal, I should explain that I can’t guarantee that this contract would stand up in court should the terms of the contract be breached or for whatever other reason a client may exercise any sort of action against you. If you really want to be safe then feel free to have a solicitor write up a contract for you.
Your blog is good and impressive.. even we also in same catogory if you want to know more about Search Engine Optimization, Search Engine Marketing, Website Designers, Website designing Companies, Social Media Marketing…
I’ve learned not to take on clients that have expectations that do not match reality. We have found throughout the years that the best clients are the ones who are self-sufficient and educated in the digital marketing process. The clients that require too much education often do not understand the value we provide and end up causing wasted time and resources.
In short get talked about by psychics who are interested in online marketing help and by marketers who think psychics are whack-jobs so when you talk about them they will share your content because they think you are a whack-job.