After you took the special course (or not), you should write a business plan. Knowing beforehand what your goals and objectives are will make everything easier. Write down your plans on 5 years for management, marketing, finance and staff. Moreover, think about the fact that you could use these plans in order to get a loan or obtain an investment.
Great information. When I got started with SEO I don’t think it had a name. I realized that the yellow pages were no longer worth paying for and had to keep my site being seen. Learning the process was just part of keeping my business alive.
It’s worth mentioning that this doesn’t just mean Google reviews. You’ll also want to focus on getting reviews on your Yelp page (they’re used by Apple maps), along with other local directories. Your first priority should be Google reviews though.
I dabbled a LOT with hiring a link builder on upwork.com and freelancer.com. Even though some of them got great results (I was the #1 WordPress SEO Consultant in Google), don’t do it. Not only did I learn the links were spammy, but I got a penalty on my website.
Possibly the single most important thing to understand about negotiating is that negotiations should be win-win ie. both sides need to get something out of it and not feel cheated. This is especially important in search marketing consulting as you’ll be working with your clients over a period of time and you need them on your side in order to make the changes necessary.
If we hadn’t accounted well for that time in the pricing we established for our services then we would have had to eat that time and really have gotten paid less than we’d actually charged for the audit.
Keep in mind that the competition can be fierce as any lucrative niche will likely already have many competitors. Also keep in mind that Google is likely gunning for you, as there have been clampdowns on thin-affiliates in recent years i.e. affiliates who don’t provide a great deal of unique and useful content.
[sociallocker id=”571″]If you have any questions at all about this tutorial then please feel free to either leave a comment below or click the link below to download the Bonus Download file. Once you’ve downloaded the file, you will have to unzip the folder. If you don’t know how to do this, you can download the free software called 7Zip to do it for free.
An SEO audit is a great way to start working with a client. Download my Local SEO Audit Template in a Google Doc. It’s 18 pages of solid recommendations and assumes the client needs work in these areas:
Maybe you know someone in the SEO or PPC industry that might be willing to have you work with them for awhile or perhaps you aren’t ready to fully go at it on your own just yet. Most employers realize that the best employees sometimes are the more motivated and ambitious ones and with that comes the risk that those employees will look to move up and on at some point.
I’ve been involved in digital marketing for over a decade, since 2006. Marketer’s Center gives digital marketing consultants the ability to easily scale their local marketing agencies in a way that isn’t labor-intensive and still very profitable. If you want to get my “6 Month SEO Plan” please request a free reseller dashboard account here. You’ll also be able to download a price list for all of the services we offer.
I know people who worked their rear ends off and had their business fail, in addition to people who were lazy and failed. Sometimes it’s timing, sometimes there’s some luck involved (though luck is generally brought about by hard work), and sometimes it’s just a matter of working harder or spending more then your competition.
Thanks. Basically for a while now I have been looking into starting a digital marketing agency and only in the past year or so started studying more seriously from sources such as yourself and Brian. Also, I started studying about sales at the same time. My end goal for this project is to have a strong,self-funded business with offices around Europe, but for the basics I think that I need someone to be my head of sales and another person to be the head of seo or something like that, because I do not have enough experience to do these on my own yet. The couple of questions I wanted to ask you at this point are the following:
Mostly business plans may help you in getting investments for your projects or SEO business if required. As you may know, everyone may not have a potential to keep investment, some may run to banks and ask for loans, and some may run for investors. So it’s good to have business plans for primary requisites.
Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.
Since users and search engines will be reading the pages on your site, it’s important to naturally use the keywords you’d like to rank for. After all, how else will anyone know what services and products your business offers? The two main areas in which to include your desired keywords are the title tag and body copy.
Whether they have arrived at your site and requested a free SEO report by signing up to your mailing list, or you are trying to entice business owners to buy your services on LinkedIn, offering free SEO reports is essential to your business and you must make sure you do it properly to secure these potential future clients as actual paying clients. Here’s how to do it;
Once you have that data, you should try to fix the identified issues. If you do this with your customers on a monthly basis and you see the survey responses improving, you are doing well. If not, you have an operational problem within your business.
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
5. Understand social media marketing. Websites like Facebook, Twitter, Pinterest, and Google+ have become extremely popular for all web businesses. If you can incorporate social media marketing with your SEO, you can not only charge more but you can also deliver better results.
I’ve struggled with whether I want to work for clients or work on my own authority site. I know there is good money in both. I am willing to bet that the folks ranking at the top for stuff like “best hosting” or “hosting reviews” etc must make at least 40k a month. You can make the same amount with an agency but then you would also have to deal with clients.
Ok, now you’ve got everything prepared and ready, it’s time for the actual meeting. Whatever you do, DON’T BE LATE! If anything, turn up 5 minutes early and just sit in the waiting area collecting your thoughts and running over in your head what you’re going to say the meeting.
For your business to succeed you need customers and most of them will come to you through referrals. You will need to build good relationships with professionals in your industry so that they can refer customers to you.
Can you outsource those or do you need to do all the work yourself? When will you want to hire, and what for? What can you charge for those services? Is the value going to correspond to your pricing?)
When building a link to your company’s website on the local directories, place a priority on those which allow for displaying your physical address, not just a link and a name. We recommend using all possibilities available during registration and building your profile on business listings and directories.
Not only does it mean that you have a steady supply of leads coming in from the SEO rankings without having to constantly keep marketing and advertising to businesses, it is also the best possible advert for your SEO skills in the sense that you have managed to rank your website for the exact high value terms that the business owner has searched for to find your business.
I agree with you that speaking at conference is effective and I will like to go in that direction. What is you don’t have access to conferences, what do you do? How can you get one going most in a rural area?
Google wants you to use structured data markup because it helps their spiders better determine what your site content is about. Google even offers a Structured Data Testing Tool so you can check to see if your markup is properly implemented.
The facts are that if you have explained how your service works properly and what they stand to gain (or more importantly lose if they don’t subscribe to your SEO service) then you will be paid promptly every month without any problems.
Don’t forget about Social Media!!! Social signals are becoming more and more critical for an SEO campaign. So much so, that we actually BOOST our likes and shares on the articles we earn for our clients.
BONUS: As an additional bonus, I’ve included a tiny sample of 25 New York lawyer leads scraped using Power Leads Pro X in the bonus download at the end of this tutorial. This is to show you just how much valuable info Power Leads Pro X gathers and to give you some more ideas as to how you can use this powerful tool.
Great post. Most of my SEO clients come from referrals and they are converted from leads to clients by, as you say “giving away the farm” (I like to call it consultative selling). Once they see what can be done its a no brainer. I now need to get some bigger clients to turn my agency from 6 figure to a 7 figures.
Whenever possible, show them your expertise by proving you know what you are talking about. If you have testimonials, social following, even your own rankings, those will be a great help when they have to decide.