I wouldn’t go in with the sole purpose of using your position to quickly build your brand and bolt. I’d go in with the purpose of working your butt off for someone who gave you a great opportunity and see what develops from that. Usually the latter will result in both sides being more than happy.
SEO is a vital skill in the modern business landscape. Hiring SEO managers, or bringing in digital marketing consultants, can be expensive. Luckily there are some great tools out there to help you get started with SEO.
“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
Once you hit that growth stage, what really matters is making success repeatable. This means blogging with consistency, meeting new agencies to partner with consistently, and following up with existing customers to gain an understanding of their satisfaction consistently too. It sure takes a lot of work but if you love what you do (and I definitely do) it pays off in spades.
Find out the most common keyword searches for your product/service and write separate blog posts for each of those keywords. Also write blog posts on less common long-tail keyword searches where there may be no local competition.
Make sure you don’t negotiate on your prices because I bet other SEO agencies won’t go into this much depth to lock in a potential client. Yes, you may be more expensive, but at least the company will know what they getting with you versus what they will get with competing SEO agencies.
Brilliantly written, thoroughly liked reading the post. Especially the points you have mentioned about things to keep in mind when doing a face to face meeting with prospective clients are encouraging.
Majestic is a link database with indexed URLs from all over the internet. Majestic updates its database daily so you’re constantly looking at the most up-to-date data. It also prioritizes backlinked sites so you can get information on your own site as well as that of your competitors. It provides info on where your links are coming from, how powerful each link is, a detailed anchor text profile of each link and which content on your site is getting links.
At the onset it’s super important to set clear boundaries. What are your agency’s hours of operation? How often are you going to be updating and speaking with the client? How much communication will be over the phone vs email?
Now that you have a handle on your key concepts and have built a strategic keyword list, you’re ready to create a high-level plan for content creation. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in.
It is the lack of initial investment that pins down many ambitious entrepreneurs to those boring 9-5 desk jobs! This write-up tries to convince you why starting your own SEO business need no such initial investment and also useful tips and tricks on how start an SEO business.
As mentioned earlier, starting your own SEO business online needs very low initial investment. All you need is a computer and some reliable connectivity. It is neither capital-intensive nor labor-intensive.
The second business I ever started was an SEO agency. By no means did I see myself creating an agency… I simply stumbled upon it. Before I go into how I built an SEO agency and made millions from it, let me give you a quick background on how I stumbled upon it…
“This course really covers all the things that people really need to know to start a SEO business. All the free forms are super and all you have to do is modify them to use them. The instructor does a fantastic job at describing everything need to open a business.” – Bill Brooks
The most important part of getting this method right is the sales copy of your letter. I use a very specific type of direct mail which includes a brief introduction, a few high value keywords with the monthly search volume that they’re competitors are currently outranking them for, a screenshot of the front page of Google that shows their competitors dominating it and a call to action to finish with.
Unless you plan on doing this all yourself, you’ll end up needing writers, designers, link builders, and other specialists to keep the wheels turning. Get your systems put in place before you need them because you don’t want to start putting together these processes at the last minute. Shameless plug: At Marketer’s Center we have a lot of these systems already cranking, scaling can be plug and play if you want to use our services as well.
When you are considering the different aspects of SEO remember it’s an integrated framework that uses a high end content strategy to establish your authority; social networks will gain traction for your promotion with smart implementation; and focus on earning those links to build long-term equity with your readers and search engines.
It worked for us and once we were established, we started charging the going rate (our charges were one offs-not residual income) because people were able to see the work we did and would start asking us to quote. If we hadn’t of done that then we would never have been heard of.