Please remember that you must take extra care of clients that come from your partners. If they’re unhappy, the first person they will complain to is your partner. That’s not good for future referrals.
Google is one of the biggest (by market capitalization) most profitable companies in history, largely due to the fact that its search engine has become a fundamental component of the modern purchase process. It doesn’t matter where or how people hear about a product or service (via social media, television, word of mouth, etc), almost all consumers will “google it” before making a final purchase decision.
Thank you, Ann! Everyone I talk to in this field has a different story, and each one is interesting. I hope folks interested in this career field find this post to be helpful in finding their focus. There’s plenty of work to be done, and the future looks bright!
There is a huge community of search professionals. They need software tools, data, advice and other services. Obviously, SEOBook follows a hybrid of this model. We provide premium tools, while also engaging in consulting through our community forums. Those who don’t value their time are not a good fit. But those who do value their time can get a lot out of the community in short order, without the noise that dominates so many other forums. The barrier to entry is a feature which guarantees that the members are either a) already successful, or b) deeply understand the value of SEO, which in turn increases the level of discourse.
So if you are going to get and keep your clients loyal, then you must do a good job educating them about the importance / benefits of SEO to their business. You will also need to teach them how to measure their SEO results and growth. Thereby making them understand what you are doing and appreciate your efforts. However, this will cost you not just money but also time.
I am currently in the starting phase of starting a SEO Agency to escape my 9-5 boss after been working for almost 3 years now and be my own boss as you said. Going through this post, I realized I have also committed many mistakes that I shouldn’t had done. Thank you Nathan for sharing your experience. It will surely be helpful to newbies like me in the SEO Industry trying to build up a certain level of business and make money.
Go to Meetup.com and search for a list of local events relevant to your industry. Find those that have websites and contact them about sponsorship (most of the time you’ll only need to put on a lunch for them). If they accept, you’ll get a link from their website (local to you) and their Meetup.com page (highly authoritative, local link). Here’s an example.
Since you are starting small, you may want to launch your business right from home; so as to reduce your overhead expenses and risk. However, you must make sure that your proposed home office is conducive and free from noise / distractions.
Before offering anything, understand what you potential clients needs are. Make it a point to learn about his business to make sure that you can offer them help. There is no such thing as “one size fits all”. Making them feel that they are unique and important is what will help you gain their trust.
The most important aspect of your Yellow Pages ad is the copy; get this right and you can make a very healthy ROI but get it wrong and you’ll end up haemorrhaging money on it. One of the best books I’ve read about getting your print advertising spot on is Ca$hvertising.
Nowadays, it doesn’t take that much money to start up a business, particularly an online business! You can start your own website/blog for less than $100 and start that way. Many people have started their own online business and grown it into a successful and profitable one.
A couple weeks before an SEO contract expires hold a face-to-face meeting to discuss the success of the the contract and the above Next Phase Strategy Brief. After all, SEO, web design and all of digital marketing never ends. There is no finish line. It’s an ongoing process.
When my partner decided to take over the business completely I was lost for a little while but as of literally a week ago I decided to brain storm a business name and start getting myself out there to help local businesses. I managed to score a $1000 client in a mere 7-8 days!
You can sell some specialized SEO services, such as citation building or reputation management for under $1,000/mo, but the problem is that the sub $1k/mo fee range is where most of the SEO snake oil is sold.
You can also thrive in the face of competition by focusing on a niche. You can combine your passion / hobby with your SEO skill and provide a laser-targeted service for specific people. Example of such niche services are: SEO services for Chiropractic practitioners, SEO services for fashion designers, etc.
Once you begin to make some cash on the side, see how far you can scale it (reasonably) before you need to make a decision on whether to fully jump in or whether to keep it as a side gig where you can eventually outsource a good chunk of the tedious work.
“SEO has the highest long term ROI of any form of marketing.” – This is something I say which some people may not agree with but here’s why I think it’s true; When SEO is done properly and ethically, and you achieve top ranking results across targeted keywords with good search volume, these rankings then have the potential to stay there (without any additional optimisation required) potentially for YEARS to come. I don’t know of any other form of marketing that can keep on returning that sort of value consistently, day after day, years after you have stopped paying for it. This again is a good thing to follow up with after you make this statement to the client as every business owner will be delighted with the prospect of still receiving traffic/leads/clients long after they have paid for the SEO services.
If a search does not know in what city or district you provide your services, it will not rank your site in top 10 on the local search query, so your potential client will probably not find you.
Authority Labs – Create a free account which you can get after using the 30 day trial of the pro account. Use this tool to track keyword rankings for your website so you can see if they are moving up in search results.
Hello friends, I hope you all are doing great and having fun. Today, I am going to share a new tutorial in which I am gonna show you How to start a new SEO Consulting Business. SEO is a particular type of Internet marketing that makes websites reach a higher rank when it comes both to organic and paid online services. Naturally, search keywords and key phrases change over time, which makes this business truly dynamic. As such, experts have to learn all the time and to perfect their manner of knowing ranking and advertising each year.
You might think a business plan is tedious and not worth the effort. However, it can save you a lot of time, effort and money if it shows you that your business won’t fly. It’s great to model a business on paper before you sink real money into it as there is no risk at this point, yet it will be clear from the business plan if the business has a chance of making money and growing. If the numbers don’t add up on the plan, they won’t do so in real life, either.
Compared to standard SEO campaigns, local SEO relies much more on links from other local websites that are really relevant to your business. It’s less about getting links from high authority websites (although that obviously helps) and more about getting links from websites local to you that are talking about similar things to what you do.
DISCLAIMER: In the spirit of currently discussing all things law and legal, I should explain that I can’t guarantee that this contract would stand up in court should the terms of the contract be breached or for whatever other reason a client may exercise any sort of action against you. If you really want to be safe then feel free to have a solicitor write up a contract for you.
As I said, luck is usually the sum of preparation + opportunity. Give yourself a pat on the back for being so “lucky,” then keep up the good work. This field changes so often that it’s almost impossible to stay current on everything and still have time to apply that knowledge to your actual work! That’s why I suggest specializing in a particular aspect of the field. It narrows your focus, concentrates your skills, and makes you more valuable to clients (not to mention employers!). Congrats on your success, Vanessa!
Jeff, glad we could hop into a dialogue. I really think the points you brought up are great! SEO strategies can be extended to so many other avenues — like photography as you mentioned. I think no matter your size, there are certain techniques that cross many boundaries and are helpful to all. Thanks for the words of support 🙂
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.
Not only does it mean that you have a steady supply of leads coming in from the SEO rankings without having to constantly keep marketing and advertising to businesses, it is also the best possible advert for your SEO skills in the sense that you have managed to rank your website for the exact high value terms that the business owner has searched for to find your business.
Since your core task as an SEO company is to increase your clients’ organic traffic, which in turn will increase their conversion / revenue; then it is necessary you know some of the basics terms and how they work. Examples of such terms include:
Gaining an entrepreneur spirit in you will boost your work and your skills more than ever, the Entrepreneurial spirit is nothing but a mindset. It’s an approach to thinking actively and to learn things from your mistakes. It’s also to think what to do in critical situations rather than being sad or doing unwanted and unrelated things.
To better explain all of the above and how you can use such methods to increase traffic on your own site let’s cover the many components that go into a great marketing and branding plan to grow a website or blog. Not only will content creation come into play, it’s also how much effort you put into your content promotion as well.
Client retention. Once you get a client it is very important to have open communication with them letting them see the process so they know exactly how their money is being spent. A lot of SEO clients I have were frustrated with past companies because they were not able to see what they were spending their money on and that left a bad taste in their mouth. Letting the client see behind the scenes of what you are doing has helped me hold on to a lot of clients.