When you client’s contract expires develop a clear strategy brief of things you want to do during the next contract. Make sure you have a clear list of the amazing content you want to create. Excited clients re-sign contracts!
Thanks for a great post here Kristi – it helped fill in some of the blanks for me. Also worth reminding myself that there’s not much point creating content with blogposts etc and then not bothering to take an extra few minutes to optimise internal links, and promote the content through social media channels at least. I think of SEO as being consistent with a series of small steps, rather than trying to do the ONE big thing!
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Starting my own agency seemed like a fun and easy idea in the beginning. It was portrayed to look easy by all the courses and “gurus” who promoted the idea of starting your own agency. I soon realized the one issue. Getting clients is not easy. Not at all. I learned that I needed to put in a lot of work and figure out a strategy if I was serious about getting clients for my new agency.
Try out some quality SEO tutorials available in the market. Make sure you test and practice what you learn. Are all those tips, tricks and shortcuts really working for you or were they just tall claims by your tutor!
This article is a first guide to covering how to start an SEO business. These days a lot of people who find themselves in SEO company for quite sometimes think that they can set up their own business, and become entrepreneurs themselves.
Are you one of those people who always dreams about starting your own business, but always comes up with excuses not to do so. Your not alone, many people do this, but continues the rat race working for others. Well, it could be easier than you think to start your own business!
Having said that, a business plan is always subject to change, because as you encounter the real world – the rapidly fluctuating market – you will start to see opportunities and pitfalls you could never see whilst you were creating an abstract plan in your head. The plan needs to change with you, not lock you into a rigid framework. Treat it as a living document subject to change.
Another tip that I picked up from Greg Gifford‘s recent talk at BrightonSEO was to create a page on your website that gives instructions to your customers on exactly how they can review your business (i.e. yourwebsite.com/review-us/). You won’t believe how effective this is when it comes to getting in touch with customers, especially the non-technical ones!
Who is involved and what are their skills? Do you plan to hire more staff? At what milestones? What plans do you have for training and retention? You need not solve this problem in house, of course. Your plan could involve using contractors as and when required.
What I started doing was estimating how much more traffic I could drive to the companies. I would take their current rankings and use the multiplier from this table. So, if they ranked #6 for a keyword that drove them 1,000 visitors a month and I thought I could take them to #1, I would estimate that I could drive them 10,400 visitors, which is 9,400 extra visitors than they currently have.
Kathy, this is life for an agency SEO. When you can’t physically implement the changes you want to make on a client site, you still have something to offer — your knowledge. Depending on what a client wants or needs, you can create detailed reports on recommended changes the client can give to their webmaster/IT team. If the client site is simply a tragic mess that would be more trouble than its worth to optimize, you can either explain to the client what your service would entail in terms of time, you can pass on the business, or perhaps subcontract out to an expert in web design who can fix the spaghetti code!. Getting cakewalk clients will not be an everyday occurrence, unfortunately. Managing how you accept and decline clients is a big determining factor in how successful you’ll be as an independent SEO. You’re in good company. Welcome to the club!
Those who work the system will *always* be able to find ways around issues (dynamic IP addresses, logging in from larger institutional networks that can’t easily be blocked, etc.) but it is the average person who gets screwed by Google’s draconian monopolistic “customer support is evil” ways. The problem for Google is this: “when innocence itself, is brought to the bar and condemned, especially to die, the subject will exclaim, it is immaterial to me whether I behave well or ill, for virtue itself is no security.” – John Adams
And finally, for fun, here are six video game concepts we need to bring into common parlance, such as “Hammer Bros. Suit,” which signifies “Any possession or version of a thing that makes everything else look like shit by comparison.” As in: “The new John Deer riding mower is the hammer bros. suit of lawn-mowing solutions.”
I’ve chosen to focus my own personal brand on keyword research, which has allowed me to build products like my book, and more recently my keyword research training course, but in addition to develop specific services.
What does make a difference though, is your broad experience base and how much you can apply it to the work you and your coworkers are doing. experience with things like managing social media campaigns, email campaigns, and usability.
Professionals go on about SEO, but how can you actually rank higher on a search engine results page? The way everyone makes it sound, it’s easy to see why a beginner would perceive it as a magical concept.
Great article. But how did you help Elpac to rank so well without outsourcing? Did you write the articles, make the connections, etc yourself. I do SEO and have 6 clients but it’s hard to do everything on your own.
Hint: I started to engage with a community of WAHM (Work At Home Moms). I offered them help and in two cases, I actually gave them help for free. Today they write for Huffington Post and have their blogs successful.
All you have to do is type in the URL of the business’s website in to the software and hit go. The software then compiles a professional, custom SEO report for that site. You then simply take the report, add a quick introduction at the beginning, include the keywords and search volume they are missing out on and a call to action at the end to get them to contact you, voila!
You need to set a clear bottom line and walk away if you don’t get it. This can be very difficult to do, especially if you’re just starting out. The exception is if you’re simply trying to get a few names and references on your books, and don’t care so much about the price at this point. In this case, you should always price high but say you’re offering a special discount at this point in time. Failure to do so means they’ll just perceive you as being cheap all the time.