I really like the idea of setting out exactly what is wrong with a client’s approach and the process they need to take to improve, it really helps to show the value in the SEO service delivered, and backing this up with real life data that demonstrates the cash value to their business is the clincher.
The SEO industry, just like every other industry is filled with charlatans / people who don’t know what they are doing; and the truth is that they never last. However, if you are going to build a sustainable business, then you must prove your competence and a good way to do this is to know everything about SEO.
Learn about using Schema structured data markup to include Name, Address, Phone (NAP) for a LocalBusiness. Schema can also show reviews with star ratings on individual blog posts, pages, products, and services in Google rich snippet search results. There are WordPress themes with Schema built in and some WP Schema plugins.
Well, a good place to check out would be the good people over at RankPay. They provide a very easy to use sign up process that provides you with everything you could possibly need, and more, for your prospective client’s websites to prosper in the search engine.
Nothing is more infuriating that being told your stuff isn’t good enough / lacks quality only to see Google pay someone else to steal it and wrap it in AdSense (talk about sleazy black hat business models – way to lead the category Google!)
There are lots of SEO experts around, and one option, besides working for a company, is to offer consulting services to other businesses too. However, if you choose this path, you will have to invest in education, marketing and business organization if you want to obtain some profit too.
I am just starting out and am having a lot of interest shown in my assistance, but since I don’t have case studies to base my value proposition off of, I am getting some pushback and had a recent proposition. An E-commerce site suggested that I provide them with SEO. They are currently averaging 250 conversions a day at $5-$8 per sale (a decal company). They said that they would pay me 20% of any increase in business I could bring in. I need to put food on the table for my family. I’ll work hard on getting other clients, but is this a good endeavor to go after? Where would you start with getting them more site traffic quickly? I will use all your info from Marketing school to build Funnels and Retarget them if they leave, but where would you start on-site.
I’ve learned to expect that most people won’t understand. I just focus on building my agency and hitting my goals. I don’t bother trying to convince anyone that what I’m doing is smart. At the end of the day, actions speak louder than words. So just prove you know what you’re doing with the action you take.
3. “Advertise.” Seriously, that’s it! Once you have a website and an idea of how much you are going to charge people, you just need to tell people that you have a website and how much you are going to charge them! SEO is so easy, I don’t know why everybody doesn’t do it.
I’ve had a client who took so long to pay me for delivered (in fact, over-delievered) services, his wife had a baby… no, she actually did, and she wasn’t pregnant when I sent the invoice. I learned my lesson the hardway, if you’re reading this – no excuses for falling into the same trap.
Start connecting with people who you want to see your website in search results. Use the search box on Google+ to find people to connect with and add them to your circles. Hopefully, most will add you back.
In light of all the recent hubbub about JC Penney, David at Distilled wrote up a great post asking whether competitors can use spammy links to harm your site. He explains how to find shady links and get them removed.
I am Syed Zain Nasir, the founder of The Engineering Projects (TEP). I am a programmer since 2009 before that I just search things, make small projects and now I am sharing my knowledge through this platform.I also work as a freelancer and did many projects related to programming and electrical circuitry. My Google Profile+
The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between thetags near the top of the HTML code for the page.
3. Know where to find your customers. Some SEO businesses are able to rank high in Google for search queries, others pay for advertising, and some others use outlets like the Warrior Forum to find their target customers.
To begin with, you’ll want to capture any low-hanging fruit by getting in touch with your existing customer base and see if they’d be interested in leaving you a review. You could incentivize them for their time (maybe a discount, etc.).
The trick with any of these approaches is to find a niche, preferably one that is growing quickly. Okay, the SEO consultant market is swamped due to low barriers to entry, but perhaps the SEO provider market in your home town isn’t.
Firstly, you need to pick a niche and an area you want to target. Using Power Leads Pro X, scrape the details these businesses. Once the list is scraped, you can save yourself hours of having to hand write the addresses of the businesses on the envelopes, and have Power Leads Pro X print the business name, address and post code/zip code on to labels for you.
He lives in the US, is self-employed, and has a family. The American dream right? For he and his wife to have a second child, they would need to get a group health plan at least 60 days prior to the wife becoming pregnant. Say that everything works out to be on-time, they are looking about an increased cost of about 20-25k over the course of a 9 month period to have a child in the United States!
It is really a amazing post. If you dont mind I would like to add some more points like sending direct mail to big SEO companies to get some SEO projects, or asking web designer or developer to refer to you. We can also use Seo agency analyzer wordpress plugin to turn our website to seo analyzing tool. This can also help to attract more visitors to your site.
If you’re an ad agency with an 8 or 9-figure spend or a household brand-name then you have no worries about falling on the wrong side of the “quality score”. In fact, I wouldn’t doubt that “quality score” is all but completely disabled on larger accounts.
You convince a prospect to sign up to have you perform SEO services on their website to target 10 keywords. You previously checked the price that the SEO reseller company charges to optimise 10 keywords per month. In this example, let’s say that the SEO reseller company charges £250 (~US$400) for SEO services on 10 keywords per month.
Not to fret, this is the first of a series of posts outlining how your business can be optimized for local search engine marketing. As a subset of a broader SEO marketing practices, basic local SEO encompasses the following three factors:
BONUS TIME: Now you know exactly what you need to do to start your own SEO business, it’s time to download all the goodies I’ve mentioned throughout the article that are included in the bonus download file! Go ahead and claim your your FREE download file now before you go off and get started;
If you are new to the profession altogether and need to learn SEO, two courses to consider are DistilledU and the Google Analytics Individual Qualification. Completing both certifications should take under 90 hours.
With affiliate programs once the visitor hits your site you make money right away. With a SEO agency once the prospective visitor hits your site you still have to sell them and then do the actual work.
Ok, now you’ve got everything prepared and ready, it’s time for the actual meeting. Whatever you do, DON’T BE LATE! If anything, turn up 5 minutes early and just sit in the waiting area collecting your thoughts and running over in your head what you’re going to say in the meeting.