As an SEO company, look for ad agencies to partner with as there are a number of ad agencies that are way bigger than SEO agencies. Feel free to cold call them and offer free help with their own websites. If you do well, they’ll drive a lot of clients to you.
Once you grow a little bit you’re going to want to hire account managers. These are the people who work directly with your clients, making sure the work gets done and properly reported. It’s important that these people aren’t just given a salary. Like sales people, and everyone else in your office, they should be incentivized with commission and bonuses when they re-sign an existing client. Incentivizing account managers subconsciously pushes them to go above and beyond making your clients happy.
I am currently in the starting phase of starting a SEO Agency to escape my 9-5 boss after been working for almost 3 years now and be my own boss as you said. Going through this post, I realized I have also committed many mistakes that I shouldn’t had done. Thank you Nathan for sharing your experience. It will surely be helpful to newbies like me in the SEO Industry trying to build up a certain level of business and make money.
If the thought of coding freaks you out, you can also use Google’s Data Highlighter to mark up content with your mouse. (Note that your website will need to be set up with Google Search Console in order for this to work.)
You convince a prospect to sign up to have you perform SEO services on their website to target 10 keywords. You previously checked the price that the SEO reseller company charges to optimise 10 keywords per month. In this example, let’s say that the SEO reseller company charges £250 (~US$400) for SEO services on 10 keywords per month.
The most important aspect of your Yellow Pages ad is the copy; get this right and you can make a very healthy ROI but get it wrong and you’ll end up haemorrhaging money on it. One of the best books I’ve read about getting your print advertising spot on is Ca$hvertising.
I’ve also noticed that the more you communicate with the client, the longer they will stay with you. I know, this process may seem like a pain in the butt, but it’s harder to get new clients than it is to keep your current ones paying. So, cherish your clients.
Gary works for Endlessrise, Inc. They provide Search Engine Optimization, Pay per Click, Social Media, Online Reputation Management, and Web Designs to our resellers. They strictly implement 100% White Label SEO and are still the leading SEO Reseller Provider to SEO/Marketing companies and internet marketers.
I think it’s better to start with local clients. You can pick them up more quickly via networking meetings or just by happenstance. In fact, my first client was my Mercedes repair shop when I needed my car serviced. We started talking about internet marketing, and it was on from there.
This is seriously impressive. Tons of ideas on how to build a solid SEO agency. My only fear now is that all SEO companies trying to get off the ground are going to start doing some of these things and make them less effective.
Thanks Neil for sharing such good tips and tricks. Would love to see some more content on newly entered marketers in digital marketing industry since It’s been only six months to my entry in this field. You’re such an inspiration !
I am not in SEO business in any way, but subscribe by every word you wrote there. My consulting business (nothing of your magnitude or level, but still) was growing and doing well – but then started to slip and went down substantially. If I am to list reasons why, all of them are contained in this post of yours – because I was not doing what you are listing. Well, you learn as you go. This year I am set to turn things around.
If you’re an ad agency with an 8 or 9-figure spend or a household brand-name then you have no worries about falling on the wrong side of the “quality score”. In fact, I wouldn’t doubt that “quality score” is all but completely disabled on larger accounts.
I am Link Building, SEO guy with 5 years of experience in Search Engine Optimization and Social Media services. I do high quality back-link building services to increase website’s ranking in Google, Yahoo and Bing. We do 100% Manual work and follow search engine guide lines to get maximum benefit. Will send you detailed Report (Progress and Link Building).
Another thing to keep in mind, beyond the health insurance, is that unless you start one there’s no retirement benefit, no paid vacation time, and no paid sick time. It is a really good idea to purchase short-term and disability insurance for yourself as well.
George! My old friend from my Bing Webmaster Center days! How goes it? I am living IM Ninjas CEO Jim Boykin’s (and Google’s) slogan: “I’m feeling lucky!” It’s so good to hear from you. Thanks for the kind words!
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Business skyrocketed with my short, simple, and clear contract. In fact, I had several clients remark on how simple our SEO contract was to understand, and that’s the reason they were working with us.
Newspapers are always looking for good, well written content that they can publish. If you can either write, or have a professional write, a solid, easy to understand article about SEO and how it affects businesses, then there is every chance that it could end up published in your local newspaper.