Businesses are finally starting to realize the importance of online reviews from their customers. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.
The two brothers, Google and Facebook, are also limiting useful information that SEO’s use to create their strategies (e.g. Keywords: Not Provided or Google Keyword Planner doesn’t show phrase match data anymore, etc).
Google continues to perpetuate a world where they encourage the exact type of behavior they are trying (supposedly) to stop. Why is there so much spamming, deceptive advertising, affiliate desperation and gray/black hat SEO? Simply because they ceased to foster any sort of fair or open environment where legitimate businesses can compete- so people get desperate. It’s harder than ever to get your business seen in Google- even if you’re willing to pay for it.
Jeff, glad we could hop into a dialogue. I really think the points you brought up are great! SEO strategies can be extended to so many other avenues — like photography as you mentioned. I think no matter your size, there are certain techniques that cross many boundaries and are helpful to all. Thanks for the words of support 🙂
One thing any good business owner knows is to ALWAYS have business cards on your person at all times, as you never know when an opportunity may present itself! Hand your business cards out to everybody and anybody.
This is always the question on every potential client’s lips and I always give the same/similar answer; ‘In most cases what happens is that you will start to see positive signs after 3 months, then page 1 listings within 4-6 months, top 3 listings within 6-9 months and number 1 listings within 12 months.
Whether it’s for a startup or a new business, these 11 steps will help your SEO efforts be more successful. Of course, once you launch a business the keywords and content your care about may change, but the game remains the same.
This is actually what I am doing at the moment with a really popular local restaurant. I know that because of the exposure the restaurant has and if i was able to do the work for them for free, they will most likely refer me to many other high traffic restaurants and thats when I can begin charging for the projects. Thank you
You’re probably asking yourself now, ‘What should I be saying in the meeting???’, glad you asked, let’s cover what you need to do and say in the meeting to ensure you give yourself the best chance of closing the deal…
Partner with the right people whether it’s local or overseas using a website like freelancer.com. You need to build a team so you can either refer your client to them and make a referral commission, or use an affiliate link (eg. if you refer them to Whitespark). This is KEY to building a scalable local SEO business while making extra cash on the side. Cause let’s face it, a 1-person SEO freelancer can’t do it all. Check out my list of WordPress affiliate programs to get some ideas.
According to the statistics, 88% of buyers trust online reviews of a local company more than advice from their acquaintances. As stated in the same research, the majority of people read on average 6 reviews about a company, before making a purchase from it. For another thing, reviews influence site’s ranking position in the local search results.
Professionals go on about SEO, but how can you actually rank higher on a search engine results page? The way everyone makes it sound, it’s easy to see why a beginner would perceive it as a magical concept.
The first and foremost thing in this business is to learn search engine optimization from basics. As you all know SEO is an “ever-changing topic”, where “Google” always makes tough for SEOs by releasing algorithm updates so, you have to learn new tactics and master SEO.
It’s also best if you can educate yourself ahead of time using the resources Neil mentioned above (SEW & SEOBook). Plus check out some tools like SEOMoz and Hubspot. The more knowledge you have about the search engine landscape, the better equipped you will be to find a good company to work with.
2. So far my only real working experience is a six months internship at a news website. Do you think I should work at an established digital marketing business for couple of years before venturing on my own or this is not really necessary?
Web analytics are the key to understanding what’s working, what isn’t and where the biggest opportunities are. Reporting and presentation skills are integral to communicating data driven insights and recommendations to clients and company decision makers.
You might think self-employment is all about working less, spending more time with your family, going to the beach while everyone else is in a cubicle, and all that jazz. While it certainly can be at some point, it is not how you will start out 99% of the time.
Many people think that lack of initial money to start your own business is what is stopping them from leaving their jobs. Yes, it is true that money can limit us, but that is only if you let it! A famous Buddhist entrepreneur once said; “Money only becomes a problem when you treat it as a problem!”
Great Article on the basics of SEO but there is so much more to it. THe Keyword Research if the most vital part before doing all of the basics you have to be spot on or your search engine optimization campaign will be a disaster. understanding what phrases cause a action you are desiring on your site and what has the most traffic are two different things and there needs to me a clear understanding of this before you start.