Some people feel frustrated working for someone else and not being the master of your own destiny, especially if the boss is an idiot. Then again, some people like the routine and predictability of working for others, and they might be lucky enough to have a great boss who nurtures and respects them.
Over 50% of businesses are closed within a year of opening, and Bloomberg has stated that almost 80% of businesses won’t make it past 18 months. If your business doesn’t last past the first 12 months or 18 months, will you able to handle that?
Another thing to think about if you’re cash rich but time poor, especially with many people leaving the SEO game, is to buy an existing SEO business. You’re buying existing contracts and/or a client list, and you may be able to pick up some skilled employees, too. Buying a business is a topic in itself and outside the scope of this article, however it’s an avenue to think about especially if you are capital rich and time poor. You may be able to manage such a business part time, as you have less pressure to develop new business from scratch and the existing employees can handle the work at the coal face and deal with clients during the day.
Thanks Neil for this article, as old as it is, it is still relevant. Selling is not my field of expertise, but it’s becoming so. I am a marketer from way back so I do believe that SEO works and is really important.
Thanks for your advice. I request to provide your suggestions for choosing the best agency for SEO. I started a blog “http://www.bestsmartphoneunder.com/” and looking for the best agency to make my keywords rank and to increase the count of my site visitors. As I’m new to industry, I want not much aware of choosing the agency. So please help me out.
At the onset it’s super important to set clear boundaries. What are your agency’s hours of operation? How often are you going to be updating and speaking with the client? How much communication will be over the phone vs email?
We all know SEO is a competitive industry so geographically target businesses in your local area can be a great place to start. Simply putting your city name in your domain name will also get you some quick wins.
I’ve learned to expect that most people won’t understand. I just focus on building my agency and hitting my goals. I don’t bother trying to convince anyone that what I’m doing is smart. At the end of the day, actions speak louder than words. So just prove you know what you’re doing with the action you take.
But let’s say you’ve figured out how to rank well. Your skills are valuable, because top ten rankings are valuable. Another bonus, given Google is making life more difficult, is that it creates a barrier to entry. There will be less threat from newcomers who have just bought a book on How To SEO.
Neil, thanks a lot, as always, for sharing your story. It’s very inspiring and touches on a few things relevant to any kind of business: drive results, care about clients, think big and don’t be afraid to do some free work at the beginning. Loved it!
Analytics – Google Analytics is a valuable tool that provides in-depth data on how your website is doing. Analyze things like page views, unique page views, how users are reaching your site and information on your audience.
I’ve been running some similar experiments over the past few months and found that it does earn some short-term wins, but CTR has to be consistently high to ensure that rankings will stabilize. You also need to reduce bounces from search, as this is a negative signal to Google.
Great article, we are currently implementing almost everything you recommended to our new SEO company. Clients also love the embeded mysiteauditor on our website. Thanks for all the help, evolutionseoandmarketing.com
If all else fails, just keep saying to yourself over and over again “I am the best SEO for psychics in the world.” Sooner or later a psychic will read your mind and #ka-ching! (don’t forget to turn on retargeting in your medulla for those psychics who are not yet in purchase mode)
Having a process in place, preferably written down, is what separates the amateurs from the experts. This is more evident as you start to hire support personnel. To avoid in the growth stages, it’s necessary to delegate or outsource more repetitive and lower-costing tasks. Without a process in place, effectively shifting those responsibilities can be fraught with complications or worse yet, errors.
“SEO is a cumulative process. If you start now, by the time your competitors catch on they’ll already be months or years behind you. And they’ll have to spend thousands to catch up. On the other hand, if you wait…it could be you playing a desperate game of catch-up” – This statement, for me, sums up why the potential client NEEDS to be buying the SEO services you are offering. It instils the urgency to get moving on it quick, plants the seed of fear about their competitors getting the jump on them and the possibility of it costing them even more money in future to try and get on an even keel with their competitors again.
One of the challenges of doing business in the SEO industry is that it is never static. It changes every now and then; what works today may be obsolete tomorrow. And just one algorithmic change can wipe out your entire years of hard work, so you always have to be on edge; constantly learning and testing.
You may need to learn some web design or programming skills to help you understand and analyze HTML codes for problems. This is not compulsory however, as you can always hire a programmer to handle this aspect for your business.
The most important aspect of your Yellow Pages ad is the copy; get this right and you can make a very healthy ROI but get it wrong and you’ll end up haemorrhaging money on it. One of the best books I’ve read about getting your print advertising spot on is Ca$hvertising.
If you are going to go down this route, I always say it’s best to start at the top and send your article to the biggest national newspapers first. The reason for this is that if you are lucky enough to get a piece published in these newspapers, it becomes a very good testimonial when you then send the piece to local newspapers as you can say that nationals have already published it.
Use sites like Upwork.com to find inexpensive admins that will send cold emails to your target market. This is key because cold emailing is far below your pay grade. An admin level person should be doing this, not you. If fact you can find someone in Asia or India to cold email for a couple dollars per hour.
You’re going to need a page dedicated to the success of your current or past customer successes. This is often the second most visited page on your site, next to the About Us page. If possible, ask your happy clients to whip out their iPhone and shoot a 20 second video about their experience with you. Slap that on your website and watch the leads start rolling in.
If you’re an ad agency with an 8 or 9-figure spend or a household brand-name then you have no worries about falling on the wrong side of the “quality score”. In fact, I wouldn’t doubt that “quality score” is all but completely disabled on larger accounts.
I know practical is the best thing but did not mention which technique you used for better ranking either on page or off page. How to work for better ranking my site keyword is not in the search engine please suggest me….
It worked for us and once we were established, we started charging the going rate (our charges were one offs-not residual income) because people were able to see the work we did and would start asking us to quote. If we hadn’t of done that then we would never have been heard of.
Understanding the clients business processes is paramount to insure total clarity of goals and fulfilling business needs. So clients internal weaknesses can me eradicated as soon as possible and fortified.
I think there is plenty to takeaway here: speaking both as a professional SEO and as a nonfiction writer. But I also feel there is a unique and direct message to plenty of potential entrepreneurs reading this. I really feel that there is a clear point in your narrative that really stands out – one that I am going to call your “one-in-a-million” moment. I’m referring, of course, to this:
This is a huge business – what the hell is an SEO nowadays? In many ways SEO has become an umbrella term for online or digital marketing and many SEO’s will provide an overview of what the opportunities are online and how you can execute on them.
Ideally, this should be a top down approach that looks at the goals of the business and determines where the opportunities are in search and the wider digital landscape. There is a good Whiteboard Friday on this over at Moz.com.
Majestic is a link database with indexed URLs from all over the internet. Majestic updates its database daily so you’re constantly looking at the most up-to-date data. It also prioritizes backlinked sites so you can get information on your own site as well as that of your competitors. It provides info on where your links are coming from, how powerful each link is, a detailed anchor text profile of each link and which content on your site is getting links.
Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly. Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. For example, Adobe Reader ranks number one for the keywords click here because so many websites linked to it using the anchor text click here to download Adobe Reader.
One of the most important lessons I’ve learned is to keep organized. As the clients begin to come in, files and resources can become extremely disorganized. The more organized you are the higher your quality and output will be.
The last, but not least, piece of advice I want to give you is to never stop giving. One of the major ways I grew the SEO agency is by helping people for free. When I first started, people helped me for free, so I would try to pay it forward by doing the same thing.