First off I must say that this is very comprehensive course, basically holding your hand and taking you through all the steps necessary to start your very own SEO business. Even if you plan to do something other than SEO there are many things taught here that will apply to other types of ventures.
Sometimes, I see some SEO firms marketing their business using only paid advert methods such as Google Adwords. I would never hire such professionals because their mode of advertising only shows their incompetence. If they were really experts in SEO, they would have used SEO to market their services; not paid ads! Even if you will adopt other online marketing strategies, you must give a good account of yourself by working on your website’s rankings first.
The truth is, the average consumer will read 2-3 reviews before choosing to buy from you, so start encouraging your customers to leave a good word about you. It can be on your website, social media pages, or online directories such as Yelp.
Once you begin to make some cash on the side, see how far you can scale it (reasonably) before you need to make a decision on whether to fully jump in or whether to keep it as a side gig where you can eventually outsource a good chunk of the tedious work.
If you’re not sure how your title and meta description tags will look or how many characters you can get away with, try using an emulator like the one from SEOmofo or Yoast’s SEO Plugin for WordPress:
The competition in the SEO industry is very stiff and one of the factors responsible for the high competitiveness is the low entry barrier. Anybody can wake up and claim to be an SEO expert, this is why there are a lot of charlatans in the industry.
Moreover, you can approach other businesses and experts and “steal” from their knowledge. A simple Google query for the Chicago area shows a lot of useful results for someone looking for seoservicesusa seo chicago agency.
In addition, another key component which you’ve also heard many times before is the importance of having a mobile-optimized site. What’s the point of increasing your rankings in local search results when your website isn’t accessible on-the-go, when users and potential customers actually need to access information. In fact, 73% of mobile search triggers additional action and conversion like:
Local pack results are evaluated and ranked in a way that is similar to traditional organic results, but there are some important steps that need to be taken by business owners in order to optimize their site’s performance in local results. Here’s how to do exactly that.
How many projects are you working on right now? You may already have a few clients from your time as a freelance SEO, or you may be starting from scratch. Either way, you need to grow your market to start making money. Obtaining a leads list from a lead generation company gives you a head start.
Keep the customer firmly in mind. What problem do they have that they desperately need solving? Perhaps the restaurant doesn’t really need their website ranking well, but they do need more people phoning up and making a reservation. So how about running a restaurant reservation site in your town, using SEO and PPC to drive leads, providing customers copies of each restaurant’s menu? Charge the restaurant for placement and/or on leads delivered basis.
The best way to get companies to pay you six figures is to give away the farm. Within your proposals, you should have one section that breaks down everything the company is doing wrong, how they can fix it, and what it would cost for you to fix it.
Stop looking for loopholes and strategies to beat the Google. The algorithm changes too quickly to capitalize on loopholes. You’re much better off creating good long-term value for your clients. Play for the long term by providing value and focusing on user experience above all else.
3) Integrating all marketing & sales channels (traditional and digital) to work in unanimous military regime that is fully aware who is doing what and how they can help each other out towards the common goal.
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce – especially of the marketplace variety – introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website. Here are five SEO mistakes that could be holding back your ecommerce site as we speak.
Having a process in place, preferably written down, is what separates the amateurs from the experts. This is more evident as you start to hire support personnel. To avoid bottlenecking in the growth stages, it’s necessary to delegate or outsource more repetitive and lower-costing tasks. Without a process in place, effectively shifting those responsibilities can be fraught with complications or worse yet, errors.
Arpit Singh is a Digital Marketing consultant and a Passionate Blogger from Noida, India. He is also an Author and Trainer in the field of Digital Marketing. He blogs about digital marketing tips and tricks at his blog digitalseoguide.com. Learn more about him at About page.
Am currently working on setting up my own site and looking at options to partner with an good local /offshore SEO company where i can re-bill the chargers to my customer after being billed myself for the work. Customer get local support billing and account management while i make a profit on every bill.
Thanks Neil for sharing such good tips and tricks. Would love to see some more content on newly entered marketers in digital marketing industry since It’s been only six months to my entry this field. You’re such an inspiration !
By ranking your website for keywords like ‘SEO [INSERT YOUR CITY NAME]’, ‘[INSERT YOUR CITY NAME] SEO’, ‘Buy SEO [INSERT YOUR CITY NAME]’ etcetera etcetera, assuming these keywords have good search volume (which of course you will have researched beforehand using Market Samurai), then you will have these local business owners actually contacting you! If you find yourself in this powerful position then that’s when you can really scale your business up and start earning large amounts of money.