Be specific. If your reward is monetary, set a measurable goal i.e. I want to make $X per month in the first year, $X per month in the second, and $X per month in the third. Being specific about measurable goals will help you construct a viable business plan, which I’ll cover shortly.
I once read from an agency owner that it’s impossible to scale if you have 30+ client meetings a month. I don’t agree! I believe keeping that connection is important if you want clients to stay with you for the long-haul. And if you don’t have the time to make many of the meetings, get an account manager that can.
If you have a content problem – or a lack of content problem – then this needs to be fixed. If you haven’t had a chance to implement markup yet (Schema.org, OpenGraph, RDFA, MicroFormats, etc.), this should be a priority.
Getting people to leave a review can be a straightforward as having a call-to-action at your physical or digital check-out counter, or bringing it up while conversing with customers. While managing your online reputation is putting out fires in the form of negative reviews as soon as they flare up, and promoting your online reputation as social proof for your product or services.
Sherry Bonelli has 19 years of digital marketing experience. She specializes in SEO, Reputation Marketing, Social Media, Content Marketing, Retargeting and Display Advertising and other integrated digital marketing strategies that help make local and national businesses successful online. She LOVES combining digital strategies to get results! Sherry holds a Master of Internet Marketing and is a frequent speaker at industry events and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal’s local search evangelist.
I can’t stress enough the financial burden you carry, especially if you are a single-income household with a family, in a volatile industry that is further impacted by a recession; and oh yeah, often unrealistic clients 🙂 and competitors trying to make SEO a commodity through pricing & crappy solutions. To minimize your own stress, you need to already have a rainy-day fund (which you should keep building for when the $h#% hits the fan), an accepted family budget that you can stick to, access to credit or cash when you need it, and a well-defined profit margin for your services. Flying solo, YOU are the inventory — you have to be able to SELL yourself & services — then be prepared to change hats & deliver the goods…..day in & day out. Oh yeah, you have to somehow keep a pipeline of new opportunities b/c we all know there is a life cycle with SEO client work. Your rainy day fund helps bridge the gap in between work. I highly recommend 6-month+ contracts that yield you recurring revenue — this gives predictability and consistent cash flow you can manage.
What’s even more impressive is that you can save the data to a file with the phone numbers highlighted as links. You then simply setup Skype so that phone numbers become clickable links which then means you just take the file and one by one click each number to phone the business. This will save you masses of time in the long run which you would’ve wasted dialling out the numbers manually.
Your one year plan might be focused on SEO, but your five year plan might be to provide the very same things SEO provides today – qualified visitor traffic – no matter what form the source of that traffic will take in five years time. The value proposition to the client, will be much the same. So, your five year plan might include learning about general marketing concepts and studying new digital marketing channels as they arise.
Editing all of those directories can be time consuming, especially when you’re trying to run a business! Check out Vistaprint’s Local Listings service, which makes it very easy to submit your NAP data to directory data aggregators. It will also highlight where incorrect NAP data exists and correct it for you, all in one click!
The most important lesson I learned was to set the proper expectations with my clients right off the start. I found myself answering too many calls and wasting so much time dealing with needy customers. Now I simply let all my customers know how MY process works. Now I will answer any questions over email and we can have a monthly call to discuss progress if scheduled in advance. Eliminating the sky is falling calls.
It is important also that you have some sort of checklist and a system of reporting that will help you in monitoring before you begin looking for clients for your business. If you are not familiar with analytics and don’t have the time to learn, then you should consider building a relationship with local experts where you can mutually benefit one another.
The other good thing about the Studio Press Themes is that you can simply paste your Aweber code in to the theme and that’s’ it all set up and ready to go at the click of a button. For anyone who is unsure of who Aweber are, they provide an opt in email service.
Local Search Listing– when a user searches for any product or service in Google. Google try to provide the user more local search results. Say you are searching a courier service and if you observe Google will detect your location and display the courier service providers around you or in nearby locations. If you want you business to displayed in such way you should register your business on Google Places for Business. www.google.co.in/local/add
Keep in mind that you can send partners potentials clients as well. That’s a great starting point and an excellent sign of good faith. Sending a new partner a client first is a great way to help get the ball rolling. I did this before I sold my agency and it was fantastic. A few times a month I would get a couple finder’s fee checks for doing practically nothing, except giving out a name and phone number to a current post Neil! It’s not always easy to lay down a to-do list for a career in this manner. But it’s good to know that you have succeeded in doing so, and I guess following your footsteps is a good choice to make.
Can I start an SEO consulting company with no formal training or experience in SEO? I am knowledgeable about article writing, proper title tags, keyword research, and site structure. I may take Market Motive’s SEO Master Certification course.