Unfortunately, it’s not the kindergarten sort of nap. NAP stands for name, address, and phone number and it’s some of the most important information search engines need to understand about your business. Publishing this prominently on your homepage is an important step for search engines to confidently display this information within the search engine results page (SERP).
You should be focused on your business and the associated responsibilities. If you are doing any of the above, try to transition that to your spouse or significant other. It’s not just the hour or two it might take for you to do those tasks but it’s the stopping of your business activities and the mind-flow disruption associated with starting and stopping tasks frequently.
One of the problems with a crowded industry, like search marketing, is that generic, descriptive names won’t stand out. “Search Marketing Agency” may describe what you do, but such a name makes it difficult to differentiate yourself. A quirky name, like “RedFrog”, make be memorable, but may do little to convey what you’re about.
Wonderful post Gary. I started a small web design company a few years ago and only recently started offering SEO services also. There are many small businesses that simply have no idea where to begin let alone have the time to learn about it. Inspirational post thanks.
Have been account managing and selling SEO myself for 2yrs consider my knowledge to be quite High however wouldn’t be able to perform the SEO task on a customers site myself this can get rather complicated.
The more creative you can be with the article the better. If you can think out of the box and get your article published even just your local paper, you can expect a large response from business owners who read the article.
While by no means an exhaustive list, I think if SEO newbies can master these three areas, they will be well on their way to success in search engine optimization and many other disciplines in the digital marketing industry.
Google Analytics – Use Google Analytics to learn more about the visitors to your website. In particular, monitor your organic search traffic sources to see what keywords people are using to find your website in search results. By setting up goals, you can see which keywords lead to visits where visitors do what you want them to do on your website such as sign up for a mailing list or purchase a product. This will help you learn what keywords you should be targeting with your SEO campaign.
But what do you think? Are you wanting to start your own business, but haven’t had the confidence yet to take the plunge? Have you just started your own online business, perhaps an SEO company? Let us know by leaving your comments and opinions below!
Ecommerce sites are so different from other web platforms that SEO for them can almost be considered a separate branch of the industry. While many fundamentals are the same, ecommerce – especially of the marketplace variety – introduces complications that could almost be ignored if they occurred on a smaller scale on a different type of website. Here are five SEO mistakes that could be holding back your ecommerce site as we speak.
Make sure you don’t negotiate on your prices because I bet other SEO agencies won’t go into this much depth to lock in a potential client. Yes, you may be more expensive, but at least the company will know what they getting with you versus what they will get with competing SEO agencies.
“If you were going to sign up today, how many of these targeted keywords would you want us to start optimising the site for?” – This question is good to use towards the end of the meeting once you have answered all the client’s questions and dropped in all the above statements and persuaders during your pitch and presentation.
If you really wanted to start an SEO business, then you must have a mindset to acquire new things. For most people, this learning curve may take a few years, but if you are a well-known expert who already knows SEO, then you must sharp your skills by learning new SEO techniques.
When my partner decided to take over the business completely I was lost for a little while but as of literally a week ago I decided to brain storm a business name and start getting myself out there to help local businesses. I managed to score a $1000 client in a mere 7-8 days!
This article is a first guide to covering how to start an SEO business. These days a lot of people who find themselves in SEO company for quite sometimes think that they can set up their own business, and become entrepreneurs themselves.
Gaining an entrepreneur spirit in you will boost your work and your skills more than ever, the Entrepreneurial spirit is nothing but a mindset. It’s an approach to thinking actively and to learn things from your mistakes. It’s also to think what to do in critical situations rather than being sad or doing unwanted and unrelated things.
Include keywords with regional names into semantic core, choose the most relevant query and insert it in the Title of a landing page. Include the keyword into Description, where you can also add name, address, and phone number, if it is relevant and looks natural (remember, you create Descriptions first and foremost for people, so they ought to be easy to read).