Simply put, a citation is a “mention” of your business name on webpages other than your own, followed by your address, phone number, or both, regardless of whether there is a link to your website or not.
Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
Great advice Marvin, especially this part: “Trust me on this. Don’t waste your valuable time on things anyone can do.” Getting stuck on stupid shit like reading emails that don’t matter or focusing on stuff that doesn’t make money is a time kill and a slow death to growth.
These are some of the ways you can start earning money from your SEO firm. Before you set your company, you need to be defined by what you want and how you want your company to grow. There are people who started SEO and then slowly developed their firm.
You should be focused on your business and the associated responsibilities. If you are doing any of the above, try to transition that to your spouse or significant other. It’s not just the hour or two it might take for you to do those tasks but it’s the stopping of your business activities and the mind-flow disruption associated with starting and stopping tasks frequently.
Google Analytics & Google (PPC) Pay-Per-Click Online Advertising, Facebook Ads(These tools are commonly used by many businesses and are very easy to use. Google Analytics allows you to track your website traffic and its various sources, Google Adwords allows you to find out exactly what keywords your target audience is searching for, Google Adwords + Facebook Ads allow you to create target ads on their respective platforms)
We’re more than just a blog! Our online software helps marketers turn analytics into insights that guide decision-making and growth. Kissmetrics is different because it ties every visit on your website to a person – even if they’re using multiple devices.
My advice to anyone who is looking to start an SEO business is actually learn how to do SEO on your own sites for a period of time before actually taking on clients, test numerous things and actually do some heavy research first.
I always admit upfront to clients, that personally, I do not perform white hat strategies because Google told me so? Rather because white hat SEO includes the foundational marketing principles that sustainably builds and develops businesses.
Find the sites that psychics read to learn about how to manage their businesses (e.g. PsychicBiz.com) and offer to write a post for free about some super interesting thing you figured out about how to market psychics online.
Part of local search is your actual website as well as what is being said about your site around the web—it’s not just your local listings and pages. Make sure you have your contact information and preferably a phone number somewhere on your website. It’s also important to try and include city or regional keywords wherever possible and write content that is specific to your local area.
Be very specific when choosing a niche. Who would you really like to work for? What, specifically, would you really like to do? “Search marketing” is perhaps a too wide of a niche these days, but how about exclusive search marketing for tourism businesses?
Luckily for you, I have a well used appointment setting script that I acquired from one of the best cold callers in the business. This script is tried and tested, and will stand the test of time. Once again, this free cold calling appointment setting script is included in the free download pack at the end of the article.
As an SEO company, look for ad agencies to partner with as there are a number of ad agencies that are way bigger than SEO agencies. Feel free to cold call them and offer free help with their own websites. If you do well, they’ll drive a lot of clients to you.
The trick with any of these approaches is to find a niche, preferably one that is growing quickly. Okay, the SEO consultant market is swamped due to low barriers to entry, but perhaps the SEO provider market in your home town isn’t.
Despite what your competitors are doing and despite what you’ve read and may have been doing for the past few years, SEO is not just tweaking, optimizing and link building. It’s optimizing and mostly link earning. Earning links to your client’s site is more natural and safer. you can earn links by creating amazing content that your client’s target market would love to read and share. Here are a few examples:
It’s important to outsource as much as you can but do not put all of your eggs in one basket so that if one person quits your whole process doesn’t fall apart. Also, start marketing and building your list from the very beginning – don’t rely only on referrals because eventually you will need more revenue sources if you want to continue to grow.
Thank you very much for this article! I have a question. I coded my business’s website (this is the third iteration) and tried to optimize it for search through good content, keywords, titles, etc. I also update content regularly and post on Facebook. We are very successful in our search results. Now, I’d like to open a side business offering SEO to other small businesses. (Not sure of my specialty, though I am a writer and I enjoy finding good stories to tell others about.) My question is this: What do you do if you don’t have access to the code, or if the code is messy? Ideally, it seems that you’d want to start at the ground floor, designing a site that is easily optimized. What do you do when that’s not possible? What do you do for that business?
Majestic is a link database with indexed URLs from all over the internet. Majestic updates its database daily so you’re constantly looking at the most up-to-date data. It also prioritizes backlinked sites so you can get information on your own site as well as that of your competitors. It provides info on where your links are coming from, how powerful each link is, a detailed anchor text profile of each link and which content on your site is getting links.
The two brothers, Google and Facebook, are also limiting useful information that SEO’s use to create their strategies (e.g. Keywords: Not Provided or Google Keyword Planner doesn’t show phrase match data anymore, etc).
Once NAP has been established, search engines will look to local directories to see if they confirm the accuracy of the NAP. If errors are found (e.g. different addresses or names) then the search engines will lose confidence in which information to display to users. A classic example of this would be a business moving locations and leaving up old information about itself across business directories.
Wow, what a great article, Rick! Great chart outlining the differences as well. And Rand’s advice is priceless. My own way of learning SEO was working for free! I’ve been learning, blogging and doing free SEO for about a year before I was able to formulate my own services and started providing them!
“Help out bloggers” is i think the most prominent one now, as many novice writers out there are simply resorting to the blogging mode to increase their reach to the readers. So, reaching out to new bloggers, and established ones too will surely help you to make your business flow in the recent times and new SEO trends.
Finding clients’ is just one phase of the game, educating clients is a different ball game entirely. There is a high probability that most of your clients will be small business owners that have neither heard of the word “SEO”, nor know how it works.
We will understand these three factors but before let’s look at the stats shared by MOZ – as per MOZ survey “ 4 billion desktop queries in United States are about local businesses, products or services”.
Every new business face challenges during its early stage but with the right tools, resources and the relevant skills, it is only a matter of time before your business will find its feet. Do your own research and follow these four simple but sure steps discussed above and see your dream of a successful SEO business come alive.
In addition to surveying your clients, make sure you also provide them with a monthly report and weekly calls. The more you communicate with them, the faster you will find out if they are happy or not.
The most important aspect of your Yellow Pages ad is the copy; get this right and you make a very healthy ROI but get it wrong and you’ll end up haemorrhaging money on it. One of the best books I’ve read about getting your print advertising spot on is Ca$hvertising.
I was previously a technical writer working in and around Microsoft (that means I worked as both a full-time and contract employee) for 14 years. My last assignment there started as a contract tech writer hired by the then Microsoft Live Search team to update the online Help for the old version of Webmaster Center tools. I quickly finished that task, and was then given the opportunity to work on building up a library of technical content for what became the Bing Webmaster Center blog. I already had a layman’s knowledge of search engine optimization (due to a long, personal interest in web technologies), but I quickly got down to brass tacks by learning details of SEO from folks in the Bing core search team. I also completed the SEMPO Institute’s “Insider’s Guide to Search Marketing.” In addition, to keep up with industry sentiment and perspectives, I became an avid reader of many industry blogs, which contributed to my knowledge, not only on technical questions about SEO, but how SEO is perceived by the outside (non-search engine company-based) world. Lastly, I attended a few conferences, which gave me even more industry sentiment understanding for my work.