Don’t LOSE MONEY by not taking this course right now. There are lots of customers out there just waiting to pay you for your service. Don’t kick yourself a month from now because you didn’t start today.
After you took the special course (or not), you should write a business plan. Knowing beforehand what your goals and objectives are will make everything easier. Write down your plans on 5 years for management, marketing, finance and staff. Moreover, think about the fact that you could use these plans in order to get a loan or obtain an investment.
How many projects are you working on right now? You may already have a few clients from your time as a freelance SEO, or you may be starting from scratch. Either way, you need to grow your market to start making money. Obtaining a leads list from a lead generation company gives you a head start.
Editing all of those directories can be time consuming, especially when you’re trying to run a business! Check out Vistaprint’s Local Listings service, which makes it very easy to submit your NAP data to directory data aggregators. It will also highlight where incorrect NAP data exists and correct it for you, all in one click!
Mostly business plans may help you in getting investments for your projects or SEO business if required. As you may know, everyone may not have a potential to keep investment, some may run to banks and ask for loans, and some may run for investors. So it’s good to have business plans for primary requisites.
I’ve struggled with whether I want to work for clients or work on my own authority site. I know there is good money in both. I am willing to bet that the folks ranking at the top for stuff like “best hosting” or “hosting reviews” etc must make at least 40k a month. You can make the same amount with an but then you would also have to deal with clients.
Wow, what a great article, Rick! Great chart outlining the differences as well. And Rand’s advice is priceless. My own way of learning SEO was working for free! I’ve been learning, blogging and doing free SEO for about a year before I was able to formulate my own services and started providing them!
John Wanamaker, a merchant in the 1860’s was quoted as saying “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!”. I think he would have liked the search marketing business, as it allows you to do three very important things: get inside the mind of the customer, only talk to the people who are interested in what you offer and track what they do next.
You don’t have to be a writer to get started in SEO. Jim Boykin, the founder and CEO of Internet Marketing Ninjas, has a great life story. He describes himself as an “old hippie.” Way back when, he traveled and lived in various parts of the country for years, working in restaurants and elsewhere, doing the hard work people do in their youth when they are discovering who they are. But he was watching and thinking as he worked. In the late 1990s, he decided that the emerging Internet-thing might have legs (good call!) and moved back home to Upstate New York to become an entrepreneur. He knew what all small businesses needed – promotion and customers! He thought he could help those in his home town by starting his own business to create business websites for others. But shortly after founding We Build Pages (the predecessor to Internet Marketing Ninjas), he realized the web was already getting crowded, and online users were turning to search engines as a way to find websites and content. That’s when he shifted the focus of his business to SEO and link building, and as a result, he was a huge success.
This course was created for you to actually set-up a home SEO business, not just learn how to do it. You’ll be asked to take specific action steps throughout this course that will walk you through setting up your business so by the end of this course you will be completely ready to start accepting customers and making real money.
BONUS: As an additional bonus, I’ve included a tiny sample of 25 New York lawyer leads scraped using Power Leads Pro X in the bonus download at the end of this tutorial. This is to show you just how much valuable info Power Leads Pro X gathers and to give you some more ideas as to how you can use this powerful tool.
Outsourcing can be a critical element to your success as a SEO business owner. You can initially start out as a freelance and outsource the jobs that come your way while building the skills and portfolio needed to develop your own firm.
That really depends on the business. If you are charging people a lot of money and not bringing results then you will lose clients. So honestly, you must have a process that works at a competitive price if you really want to make money.
Great post Kristi! I have recently started in SEO and this article has really given me a clearer perspective regarding the basics. Many articles I’ve read have a tendency to talk around the topic. Your clarity on the matter is highly appreciated.
Thanks for the awesome review! I am likely going to re-do some of the green screen videos as I had some lighting issues, but as you said all the content is there. I tried to make it possible for someone who was a compete beginner to go through from start to end and have a pretty solid idea of how to get the business off the ground.
Your website is the hub of your SEO business. In the 10 years I ran my agency, I had at least 15 different sites. Pay attention, because I’m going to save you a lot of time, energy and AB testing by telling you exactly what worked and what didn’t work. To make this easy, just remember two simple words, “clean” and “simple”. Forget everything else, and ignore everything you see in web design today. Most website are terrible, even the ones created by amazing and talented graphic designers. Here’s why. When a customer comes to your website they want to know three things. Who you are, what you’ve done and how to contact you. That’s it. Everything else is bullshit. This isn’t just my opinion. It’s a conclusion based on analytics and years of obsessive studying and experience.
When Google acquired BeatThatQuote it was violating their guidelines. I highlighted that & they banned it. Then 14 days later BeatThatQuote began ranking again, without even fixing the overt issues I highlighted. So they give themselves the benefit of the doubt, even when they flagrantly violate their own guidelines.
A HUMAN FACE – Use your photographs and a detailed ‘about us’ page to make your business look trustworthy. Putting up an email address and phone number is also another important step on how to start an SEO business. Having a physical address to show also earns the trust of some clients.
You can easily run this business from home (or anywhere in the world with an Internet connection). It can be very lucrative. The start-up costs for this business are very low. Normally the service is a long-term arrangement as clients need to maintain their rankings. You can increase your earnings by offering additional related services such as website creation and website design.
Moz provides a lot of helpful resources to learn more about SEO, improving your strategies and analyzing trends within the industry. Moz Pro is the company’s SEO management tool. With Moz Pro, you can find keywords with targeted keyword suggestions, track your rankings and crawl your sites for mistakes or problems. Moz Pro also helps you analyze potential URLs and will manage your keywords for you. It is available for $99 per month.